Geoffrey Alan Gray’s Post

View profile for Geoffrey Alan Gray, graphic

Heeluxe/SmartLast/Bowties/ShoeTesting

How can we improve your customer's #shoe #fit experience? This question keeps me up at night. And it has for the past 10 years. In 2014 HEELUXE, LLC invented the first sensor system to quantify shoe fit while a person was wearing a shoe. This opened a new dimension on understanding what makes a shoe comfortable. Fit is #1. The dream has been to combine accurate measurements of foot shape with accurate measurements of shoe shape. Now, with our FitStarter partnership with Aetrex, Inc., this dream is a reality for every #footwear #brand and #retailer. As a scientist and shoe nerd, it's hard to not ramble on about everything FitStarter does. Simply put: this system makes it easier for any person to find a shoe comfortably fits their foot AND makes it easy for retailers to implement this system. Want to learn more about FitStarter? Check out the new website: https://lnkd.in/ef4W4ww4 The future is now. #Shoe #Comfort #Fit

  • No alternative text description for this image

Come learn more about FitStarter at our booths at @Consumer electronics show #54700 and National Retail Federation #266

Jeffrey Stern, MBA

Senior Vice President, Brand GM at Rocky Brands, Inc., Lehigh CustomFit

9mo

This is awesome Geoffrey, two of my favorite teams, getting together to create new product that truly serves the market! Well done!

Love both of you guys! Awesome partnership

See more comments

To view or add a comment, sign in

Explore topics