Gensler’s Post

Curious about the future of brand experiences? Check out our CSO's latest article on the Experience Economy and immersive studios. Learn how we blend entertainment, education, escapism, and aesthetics to create unforgettable, participatory experiences. #ExperienceEconomy #ImmersiveExperiences

For all my folks in the immersive industry, I know you're always looking for stats for validation, funding, and all that good stuff. Check out this report from Immersive Experience Network!

What can brands learn from top-shelf immersive experiences in the wild? A lot. This immersive experience Da Vinci Genius has been selling out overseas. It's breathtaking. Why is it so moving? 1 - An Experienced Story Audience participation through interaction + multi-layered sensorial (physical artefacts + audio + visuals) + magnified access to Da Vinci's thought process 2 - Using Immersion to Give Unparalleled Access The end results is that it helps audiences feel a part of something big, and gives access to Da Vinci in a way not before possible. It also makes the work seem accessible, which is the true inspo. 3 - Dual Experience Modes: Dwell & Awe + Content Deep Dive Different speeds for audiences not only allows for repeat visitors but meets audiences where they are at. The scale of the entertainment and polish will capture the audience's with a wow factor. But there's actually quite a bit of content that allows audiences to enter the media through curiosity. Rather than taking the approach of an old museum, the experience puts you in the life of Da Vinci, in a way that no video, image, or website could. Live immersive environments allow for an audience be deeply part of the brand storytelling and "Play" with the brand, so long as their experience, and not brand-sell, is put first. How might brands you manage use similar immersive approaches to tell the brand story? With Quiver + Graham Budd #immersiveexperience #immersive #immersivedesign #immersiveart #immersivestorytelling #immersiveentertainment #immersivemedia #innovation #innovationinmarketing #innovationdesign #innovationinevents #production #productionlife #productiondesign #productionexcellence #davinci #brandexperience #ar #projections

🎨 Are we standing at the edge of an "Immersive Renaissance"? Ana Brzezińska is Immersive Curator for Tribeca Immersive. Her experience in watching and participating in the growth of the immersive industry has left her pondering one key question: how do we make sure our discipline, as complex and ambiguous as it is, becomes a standalone industry and gets recognition as being a proper art form? As she embarks on a PhD on the topic, Brzezinska has gathered her learnings from Tribeca and beyond to define three key pillars that she thinks might move us towards the answers: 🤩 1. Immersive Audience. Who chooses our experiences, and why? What are the gaps in their lives – and why can immersive serve them in a way traditional art forms can't? 🌊 2. Immersive Everywhere. New creative formats are emerging as the industry matures, creating a massive wave of new experiences. How do we measure which ones work – and which are just hype and marketing? 🔈 3. Immersive Language. We lack a shared language to describe what we do – even the word "immersive" is contentious. This is both a challenge and an opportunity: how do we describe, present and market the work? And how do we lead not with technology, but with story, aesthetics, look and feel? Read the full article at the link in comments – and tell us, what do you think we need to do to define the future of the immersive industry? 👇 #wxo #worldexperienceorganization #immersive #immersiveexperiences #experiences #experiencedesign #experienceeconomy #immersiveart

The 5 Attributes That Define an Immersive Experience Five years after COVID-19, we continue to see a renewed and ongoing appreciation for in-person interactions and tangible experiences. We still remember the prolonged period of social isolation, and the resulting shift to remote or hybrid everything — work, entertainment, and socializing — continues to leave many yearning for real-world engagement. But what exactly constitutes an immersive experience? These experiences are not just about seeing or hearing but about feeling and participating in a way that engages multiple senses and emotions. When successful, they offer a chance to connect deeply with the present moment and with others. Gensler Research has identified five key attributes of a truly immersive experience. While there is no one “recipe” for an immersive experience, the most successful ones often activate a majority of these traits. 1. They are sensory and emotionally engaging. To create a rich and compelling environment, these experiences must engage multiple senses. This can include visual elements, sounds, smells, taste, and even tactile sensations. For instance, a dining event that pairs food with corresponding music and visuals can deeply enhance visitors’ connection to the overall event. Multisensory design can create a fuller, more memorable experience that helps people emotionally connect and feel like they are genuinely present in the moment. 2. They are participatory and memorable. 3. An immersive experience will have a distinctive location or setting. 4. The experience will have story-driven elements. 5. There will be an element of transformation. To read the full article, click👇 #retail, #commercialrealestate, #realestate

Top much ?

In the dynamic world of real estate and investment, presenting a property in its best light is paramount. For warehouse owners and real estate professionals, the challenge of conveying the vastness and potential of their space to investors is ever-present. Enter the era of immersive 360 virtual tours, a revolutionary tool that transforms traditional property showcasing into a fully interactive and immersive experience. This blog will delve into how an immersive 360 virtual tour can revolutionize the way you present your warehouse to investors, offering fresh insights, strategies, and tips to captivate your audience and close deals more effectively. READ MORE: https://lnkd.in/gHYX7bbd

Here is a unique study about audiences who engage with immersive work, exploring what they enjoy, what influences their choices, what they value about immersive and the platforms they use to discover new experiences. From the Immersive Experience Network. https://lnkd.in/eRuDRugT

Top Immersive Business Concept Tools to Boost Your Strategy In today’s fast-paced digital landscape, businesses are continually seeking innovative ways to stay ahead of the curve and maintain a competitive edge. One solution rapidly gaining traction is the use of immersive business concept tools. These tools leverage cutting-edge technology to provide a more interactive, engaging, and effective approach to strategy development and execution. By […] The post Top Immersive Business Concept Tools to Boost Your Strategy first appeared on Surprise With Delight. 𝗦𝗵𝗮𝗿𝗲 𝘁𝗼 𝗯𝗿𝗶𝗻𝗴 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀!

Projection mapping isn't just visually impactful, it's also a way to create interactive, immersive experiences! For last year's #visualmerchandising & #display show we set up this example to show how a piece of clothing can be visualised on a person, a hook that triggers an interactive projection. #projectionmapping #retailexperience #interactiveexperience