OUT NOW!!!!
The Channel Hack, Episode 1, featuring Tom Henderson, VP of Worldwide Channels & Alliances at Wiz.
In the fast-evolving world of Software as a Service (SaaS), channel partnerships have become a critical driver of growth, yet many companies struggle to harness their full potential. To shed light on the best practices and strategies for successful channel implementation, we recently hosted a compelling four-part mini-series - The Channel Hack!
This series features in-depth conversations with some of the most influential leaders and you can watch Episode 1 NOW!
Tom Henderson brings a wealth of experience in channel sales, offering a fresh perspective on how to optimize channel strategies for maximum impact. He discusses the common pitfalls companies face, such as the lack of understanding and the neglect of channel partnerships in favor of direct sales. Toms insights underscore the importance of building trust, aligning goals, and leveraging executive sponsorship to enhance channel performance.
Key Takeaways:
- Building trust and deep relationships with partners is essential for generating revenue and achieving growth.
- Companies should develop a clear channel playbook, align rep goals with company objectives, and incentivize partner engagement.
- Hiring and nurturing talent with curiosity and a growth mindset can be as effective as experience.
If you're looking to optimize your channel strategy, this episode is a must-watch!
Available now across all platforms:
YouTube https://lnkd.in/exhqEZeV
Spotify https://lnkd.in/e2P8CZfQ
Apple Podcasts https://lnkd.in/eZsWQUdi
The Channel Hack is sponsored by Pipeline Generation AI
#TheChannelHack #Podcast #ChannelSales #Leadership #Sales
Simon Kouttis Ollie Kuehne Sara Kuehne
Helping CEOs of Fast-Growth Companies Create Leaders at Every Level; Known as "the Tough Conversations Guy" -- Speaker; Author; Podcast Host; CEO Coach 12+ years
2moTune in and learn more about Leveraging business transparency and how it can make you an effective leader. Featuring #NatalieNathanson 👉🔗https://bit.ly/gttNatalieNathanson