We're stirring up something juicy that we dropped all around Pittsburgh - Juice with a Twist, G+ style! 🧃
Join us and AAF Pittsburgh & Ad 2 Pittsburgh, as we host a FREE Juice with a Twist event on June 13th at Coop de Ville! From 5 p.m. - 9 p.m., you'll find us enjoying sips, snacks and (hopefully) some strikes. 🎳 Bring a friend and enjoy a night full of fun with all of your advertising peers! Will we see you there?👀
We’re used to John Lewis adverts and Coca-Cola trucks going viral at Christmas, but what about a local bar in Enniskillen?
That’s exactly what happened this year.
In the short video, made by Charlie’s Bar in Enniskillen, an elderly man leaving his house to place flowers at a cemetery. He walks down the High Street and tips his hat to two young people passing by who ignore him.
Then, he stops at Charlie’s Bar. The pub is fully kitted out for Christmas and he enjoys a conversation with a young couple and their dog. The video ends with a quote from the poet W.B. Yeats: “There are no strangers here. Only friends you haven’t met yet.”
It’s had millions of views already. All on a budget of £700.
This is values marketing for SMEs at its absolute best. The video isn’t about a two-for-one deal on cocktails or an upcoming quiz night. It’s about the reason for the pub to exist: bringing people together.
Most importantly, it’s sincere. There’s no cynicism here, no reputation-washing. A high street pub with a welcoming atmosphere and a real community spirit.
When I talk to small businesses about how to use digital marketing, this is one of the most difficult things to get across. They want every post to have a link to a product or a deal. They want everything to be customer feedback or upcoming events.
What they need to do instead is to communicate who they are, why they exist, and why their brand and their cause is worth falling in love with.
Charlie’s Bar has smashed this out of the park. Are William Stone and I visiting the next time we're in Northern Ireland? You bet we are.
#viralmarketing#digitalmarketing#tiktokmarketing#videomarketing
So according to the Greene King*, St Patricks day was the most popular day for pints last year, which is great news for pubs especially if this trend continues into 2024. Getting your brand campaign plans activated for March means you need to start the implementation now.
Combining a free pint with St Patricks Day or a sporting event like Six Nations is a great way to drive footfall, increase ROS and create a great atmosphere consumers want to return to.
However, as a brand, if you don't measure the effectiveness of your campaigns and discover which media channels are driving in consumers into venue, how can you be sure your budget is being spent wisely? Moreover, if you are not gathering first party data as part of any campaign to further communicate with consumers, then you could be missing a trick.
*Morning Advertiser 2nd Jan 2023
Why does this commercial work so well?
Self-deprecating humor rarely fails.
It's something we teach to college athletes who are working to get more brand representation. It's ok to have swagger, but in the end, the goal is connecting with your audience.
Tom brady does NOT need the commercial money. What he IS doing is rebranding right before our eyes as he prepares for his role in the booth. This multi-faceted approach to his character is what will continue to draw viewership and create a meaningful ROI.
Not that he needs the money.
(Shout out to Sophie Merven and Inspire)
#marketing#brandengagement#NILhttps://lnkd.in/emyFxQVu
Exciting news in the world of cider! Westons Cider has just dropped their annual Cider Report, giving us - and most importantly their valued on and off trade customers - the scoop on what's hot, and what's not, for the year ahead.
Curious for some insider insights?...
🍎Apple crafted ciders are leading the charge, both on and off the shelves.
📈Premiumisation is on the rise as consumers opt for higher-quality options.
⚽Cider and sports go hand in hand - with the Euros and Olympics as key dates for the diary.
Our task? Driving downloads of this valuable resource among retailers, publicans, and bar owners. Through media partnerships, ads, and editorial coverage, we succeeded in securing hundreds of downloads from key industry decision-makers within the first 24 hours alone. Cheers to that!
ICYMI very interesting WTTW/Chicago PBS feature on the history of the #Chicago#advertising industry - "The Real Mad Men of Chicago"
You may not have heard of Albert Lasker, Eugene Kolkey, Carol H. Williams, or Tom Burrell, but you most certainly know their creations. They’re Chicago’s own “Mad Men” – the local executives who created iconic figures such as the Marlboro Man, Tony the Tiger, Charlie the Tuna, and the Pillsbury Dough Boy. In Chicago, advertising agencies created their own Midwestern style of advertising from which would emerge a spate of iconic characters, taglines, and jingles, and each of those has its own story.
https://lnkd.in/gAx8BxDP
Driving the 1.5 hours back and forth yesterday for a Philly Ad Club event, I was a little nervous to get so far out of my cozy little safe space. Not just out of my house, but out of my city. With real people. Who I don't know. And have to like... talk to. And despite my ability to chatter incessantly on calls with my team and our clients, talking to strangers is not my jam. (See my blog post on networking.)
However, once again, I'm happy I did the hard thing.
Being there gave me the chance to hear from the CMO of Athletic Brewing Co., a brand I've been following for a minute now as my love/fascination of the NA sector continues. Andrew Katz shared some great insights from the perspective of a founder-led company, hitting on so many of the tides we swim in at 51. The tightrope walk of long-term and near-term, and the importance of being *genuinely* mission driven. How to look outside your sector for inspo... it was all such music to me ears.
I met some lovely people. I explored an adorable little town I'd never seen. And I scribbled almost two pages of notes that I can understand about 50% of reading through today.
TL;DR - do hard things. Get out. Meet people. It's good for the soul.
#brandstrategist#femalefounder#agencylife#businessstrategy#networkingainteasy
Is your business struggling to connect with customers? Video can be a game-changer. Check out Publix's new video - it's a perfect example of how to captivate your audience.
Want a similar impact without a big budget? We can help! Our affordable video solutions are designed for small to medium-sized businesses like yours. Let's chat about how we can create an engaging video that resonates with your customers.
#smallbusiness#videomarketing
This year's Super Bowl was not just a battleground for the Kansas City Chiefs and the San Francisco 49ers but also for brands vying for the title of the most effective advertisement. With 123.4 million viewers tuned in, the stakes were higher than ever for the 59 commercials aired.
Analyzing ad effectiveness goes beyond mere viewership. While traditional metrics such as ad recall and brand awareness offer insights, innovative methodologies are paving the way for more accurate evaluations. Engaged-view conversions emerge as a crucial metric, tying advertising directly to customer actions and sales.
What Makes an Ad Effective?
The most effective ads are those that create a memorable and engaging experience for the viewer, driving not just awareness but action. This year, ads by State Farm®, Dunkin', Kia, and Uber Eats, among others, stood out not just for their creativity but for their ability to resonate with the audience and drive engagement.
Here is our favorite:
This is the sort of ad strategy I like. State Farm's _word_ is "neighbor". It's essentially their brand. They said a familiar word a *lot*, in a memorable way. The classic ad strategy is repetition and they innovated on that.
#advertising#IMHO
Super Bowl fans rated State Farm’s ad featuring Arnold Schwarzenegger as he fails to comply with a director’s line reading note as their favorite #SuperBowl spot for 2024, according to the USA TODAY Ad Meter.
“We thought the biggest, most-watched event of the year is apropos for what we’re trying to accomplish,” said State Farm chief marketing officer Kristyn Cook. “I think it’s just about the flexibility of what we’re trying to accomplish: This year, it’s all about that iconic slogan, and we are striving to make it even more famous than what it is.” https://adweek.it/3UEV6eY
Is your brand on good behavior?
3moOoh shooting through the juice was a nice touch. 👏👏👏