Gallery Media Group reposted this
Increasingly, publishers are flocking to the Cannes Lions Festival in June as an opportunity to pack six months’ worth of face-to-face selling opportunities with marketers and agency heads into the span of a week. But it’s not enough to just be present in #Cannes to turn those meetings into lucrative deals. Executives from all genres of media companies — ranging from Future to The Wall Street Journal — shared with Digiday the best practices they’ve learned from pitching their publications at Cannes amid the chaos of the Croisette. #CannesLions #CannesLions2024 In this piece by Kayleigh Barber, we speak to Josh Stinchcomb of The Wall Street Journal, Jonathan Otto of Axios, Lindsey Abramo of World of Good Brands, Jason Wagenheim of Footballco, Ryan Harwood of Gallery Media Group, Geoff Schiller 🟦 of Vox Media, and Matt Trotta of Future.
