Product Owner for My Vodafone Application & Website - PostPaid Mobile Acquisition & Retention Squad at Vodafone
YouTube made up 9.7% of all viewership on connected and traditional TVs in the U.S. in May — the largest share of TV for a streaming platform ever reported by Nielsen’s monthly “The Gauge” report. Netflix ranked 2nd, claiming 7.6% of viewership. Among streamers only, YouTube’s total viewership was close to 25% market share -> https://lnkd.in/dvNEbYXZ
Experienced Latin America Marketer and Social Media Strategist | Content Creation | Community Engagement | Cross-Cultural Insight | Digital Marketing Expert
YouTube is streaming's true king. According to CNBC, while Netflix may be popular, #YouTube is actually the top streaming platform. Nielsen data from May indicates that YouTube accounted for around 10% of all viewership on traditional and connected TVs, surpassing Netflix's 7.6%. The company has been the industry leader for 15 consecutive months, and more than half of viewers now watch content on traditional TVs. Other streaming services are now faced with whether to partner with YouTube, compete against it, do both, or consider it a different product that serves a different purpose. #mediamix #streaming #socialvideo #socialmedia #socialmaketing
The common answer to who is winning the streaming wars is Netflix, but the real answer is YouTube. YouTube has been the most watched US streaming service for 15 months and counting — ahead of Netflix. I spoke with YouTube execs, YouTube creators, traditional media executives and analysts about YouTube’s growing dominance and what every other media and entertainment company should be doing about it. The story is here and includes a 14 minute digital video made with producer Devan Burris.
🌟 YouTube Continues to Lead in Streaming Dominance! 📺✨ In May, YouTube accounted for 9.7% of all viewership on connected and traditional TVs in the U.S., marking the highest share for a streaming platform ever recorded by Nielsen’s monthly “The Gauge” report. Netflix followed, capturing 7.6% of viewership. Focusing on streaming platforms alone, YouTube's viewership approached a 25% market share. ...“We [Disney] used short-form video on YouTube as a promotional device for our content. But I don’t think that we at Disney, nor have any other traditional media companies, leaned into YouTube as an original storytelling device the way they probably should have.” #YouTube #Streaming
📺 What's viewed most on US TV screens? ▶️ monthly snapshot of viewing across linear TV and streaming put YouTube once again in the top spot among all streaming outlets in January, with 8.6% of all viewing on U.S. TV screens. That makes 12 consecutive months for YouTube at No. 1. #Youtube #creatorcommunity #streaming
Director Strategic Partnerships at Alpha Precision Media | Consultative Sales | Relationship Building | Business Development | Account Management | Strategic Planning
"I LOVE the Drake" 💖 or "I HATE Drake" 💔 – which Seinfeld camp are you in when it comes to the streaming wars? 🤔 YouTube, the underdog turned top dog, has surprised everyone by dominating the streaming landscape. Who would've thought we'd be glued to cat videos on our TVs? 😹 This fascinating article explores how streaming competitors should respond to YouTube's unexpected reign. What's your take on YouTube's success? Is it a model to emulate or a threat to overcome? Share your thoughts in the comments! 👇 #YouTubeDomination #StreamingWars #SeinfeldReference #MediaStrategy #FutureOfMedia
According to data from the Leichtman Research Group, the number of YouTube TV subscribers reached 6.5 million during the third quarter of 2023. The number of subscribers on the Google streaming platform is now up 600,000 from the previous quarter. These figures demonstrate that YouTube TV is Google’s fastest-growing product.
In a Blank Space, I'll Write Your Name - Let's Connect Your Brand with Its Perfect Audience!
In a world where there are multiple ways to watch TV, it can feel overwhelming to figure out where your audience is watching and how to reach them. Cox Media has the experts, research, and channels to help you integrate Streaming TV into your marketing strategy. Reach out to me to get started and read more about the current state of Streaming here: https://lnkd.in/gYYDwNew
The fastest-growing streaming networks have on-demand content for free, according to the latest reports from Nielsen — making up 4.1% of the entire TV viewership market — with Goldman Sachs projecting growth to hit 15% year on year upto 2027. #FASTchannels #streaming #AVOD
The streaming Armageddon is upon us with only around half of Australian households now watching linear TV daily, while 69% use at least one streaming service. So how can we define premium video experience in this new age of TV? 📺 Foxtel Media’s Chief Sales Officer, Nev Hasan, discusses the parameters of the premium experience including: 📢 Ad experience: By reducing ad clutter and aligning ads with content to ensure maximum relevance. 💯 The act of choosing: Picking content vs having it dictated to you is a key component of the premium experience. 👀 Content: FoxTest research has shown repeatedly that content quality correlates with a better viewing experience. High production value, quality writing and stellar performance keep audiences coming back for more. Read more in Mi3Australia 👇 https://lnkd.in/gqxCww8f #streaming #FoxtelMedia
President, Small World Ventures. Experienced entrepreneur building technology startups and media companies
YouTube no longer just dominates the internet, it also dominates the living room. YouTube now makes up 9.7% of all viewership on connected and traditional TVs in the U.S. — the largest share of TV for a streaming platform ever reported. 🔹Users watch more than 1 billion hours of YouTube content on TV screens each day. More than 150 million Americans watch YouTube on connected TVs each month. 🔹In 2023, YouTube took in $31.5 billion in advertising revenue, up 8% from 2022 and 271% from 6 years ago.
