👋 𝐒𝐚𝐲 𝐡𝐞𝐥𝐥𝐨 𝐭𝐨 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 & 𝐚𝐩𝐩 𝐭𝐫𝐚𝐜𝐤𝐢𝐧𝐠: 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝟒 🚀 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐢𝐭? Forget "sessions" and hello to events! GA4 is the next-gen platform from Google, built for a cookieless world. It gives you a holistic view of your audience across websites and apps, focusing on user journeys and actions instead of just page views. 📊 🌟 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬: 🔄 Cross-platform tracking: See how users bounce between your website and app, and optimize the entire experience. 🔒 Privacy-focused: Built with cookieless measurement in mind, so you can still track even as third-party cookies fade away. 🤖 AI-powered insights: Get predictive analytics and automated alerts to stay ahead of the curve. 📈 Deeper understanding: Go beyond page views to see what users do on your site, like watch videos, make purchases, or scroll depth. 🛠️ Easy integration: Connect with other Google tools like Ads and BigQuery for even more powerful analysis. 🤔 𝐔𝐬𝐞 𝐜𝐚𝐬𝐞𝐬: 🛒 Ecommerce: Track conversions across touchpoints and optimize your funnel. 📰 Content marketing: See what content resonates most and drives engagement. 📱 App development: Understand user behavior and improve app features. 📣 Marketing campaigns: Measure campaign effectiveness and attribution across channels. 🚀 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐠𝐞𝐭 𝐬𝐭𝐚𝐫𝐭𝐞𝐝? 🏠 Create a GA4 property: It's free and takes minutes. 🖥️ Install the tracking code: On your website and app. 📱 📊 Explore the reports: Discover user insights and data-driven decisions. 💡 𝐁𝐨𝐧𝐮𝐬 𝐭𝐢𝐩: Set up custom events to track specific actions you care about. So ditch the outdated, embrace the future! Head over to [link to GA4 website] and start understanding your audience like never before. 🌐 Follow Future Access for more posts like this! #ga4 #webanalytics #appanalytics #digitalmarketing #datadriven #google #futureaccess
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Key events in Google Analytics 4 help you track important actions on your website or app. Learn how they can boost your marketing, improve user experience, and drive better results. Check out our blog for more! https://lnkd.in/gnKNzANC #ga4 #analytics #digitalmarketing #googleanalytics
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🚀 𝐓𝐫𝐚𝐜𝐤 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 & 𝐔𝐬𝐞𝐫 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐫 𝐀𝐜𝐫𝐨𝐬𝐬 𝐖𝐞𝐛 & 𝐀𝐩𝐩𝐬 𝐰𝐢𝐭𝐡 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 4! 📊📱 Curious about what drives user behavior on web and mobile? 🔍 Look no further! I’m diving deep into 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 4 (𝐆𝐀4), for my Shopify-based shopping app 𝐬𝐡𝐨𝐩𝐜𝐥𝐨𝐭𝐡𝐞𝐬𝐡𝐞𝐫𝐞.𝐦𝐲𝐬𝐡𝐨𝐩𝐢𝐟𝐲.𝐜𝐨𝐦 to gain actionable insights into how users interact with the platform. 📈💡 Here’s why it’s the go-to tool for tracking user engagement : - 🌐📱 𝐂𝐫𝐨𝐬𝐬-𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠 – See how users interact with website and mobile app in one seamless view. 🔍𝐄𝐯𝐞𝐧𝐭-𝐃𝐫𝐢𝐯𝐞𝐧 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 – Understand which actions resonate with audience and refine strategy accordingly. 📈𝐏𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐯𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 – Leverage machine learning to anticipate user behavior and supercharge marketing decisions. 🔒 𝐏𝐫𝐢𝐯𝐚𝐜𝐲-𝐂𝐞𝐧𝐭𝐫𝐢𝐜 – Compliant with global privacy standards, so you can track with confidence 💡 𝐏𝐫𝐨 𝐓𝐢𝐩 : Combine GA4 with 𝐅𝐢𝐫𝐞𝐛𝐚𝐬𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 for even deeper mobile insights! 🔗 What features of GA4 are you most excited about? Let’s chat! 💬👇 #GoogleAnalytics
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Our online business marketplace is just getting better and stronger 🕺🏼🥳 Want to know more? Register at: www.digitalflyer.co.za Email us at: [email protected] Updates done: 👉 Business Hours 👉 Event dates and times 👉 Appointments Calendar 👉 Physical or Online Business or Event and much more happening in the background What's New: 👉 Marketing Services - Agency ready 👉 Coupon App - Launching soon What's Coming Next: 👉 UI/UX improvements 👉 Rewards program 👉 Courier service integration 👉 More payment gateways #marketing #marketplace #marketingdigital #seo #Google #meta #wedding #design
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Glimpse helps you identify and explore search trends. With Glimpse, you can: + See the search trajectory of a particular topic + Gauge a topic's seasonality + View related trending topics + Explore related topics using the Topic Map (our favorite feature) + Track trends using custom alerts Glimpse is both a layer that sits on top of Google Trends and its own powerhouse of marketing tools. Explore Glimpse on Flowpoint Marketplace: https://lnkd.in/gEBseYhA Every Monday, we share resources from Flowpoint Marketplace, a hand-picked directory of apps, agencies, and people that help marketers advance their work. See more Marketplace picks at: https://lnkd.in/g_izJFtz
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Mastering Google Analytics: 12 Key Metrics for Deeper Insights 🚀 1. Users: Measure the number of unique users who interact with your website or app. 2. Sessions: Understand user interactions and engagement through the number of sessions initiated by users. 3. Engagement Rate: Gain insights into user engagement, calculated as the inverse of the bounce rate. 4. Average Engagement Time: Understand the average time users spend engaging with your platform. 5. Views: Track the number of times a webpage or app screen is viewed, aiding in performance evaluation. 6. Event Count: Measure user interactions, such as button clicks, video views, and other events. 7. Conversions: Track the number of desired actions completed by users, such as form submissions or purchases. 8. Conversion Rate: Understand the effectiveness of your conversion efforts through this metric. 9. Lifetime Value: Gain insights into the long-term value of users, aiding in strategic decision-making. 10. Total Revenue: Track the overall revenue generated through your website or app. 11. Advertiser Ads Clicks: Measure the effectiveness of your advertising efforts through ad clicks. 12. Organic Google Search Clicks: Track the number of organic clicks reported from Search Console, aiding in SEO performance evaluation. Tracking these metrics in GA4 can provide valuable insights to optimize your website or app performance and user engagement. #googleanalytics4 #digitalinsights #metrics #dataanalytics
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I'm excited to share that I’ve completed the Google Ads - Measurement Certification! 🎓 Here's what I learned: - Turn marketing goals into measurable actions. - Set up tracking to measure sales, app downloads/installs, and leads. - Analyze and use insights from tracking data. - Pick the best attribution model for business goals. #GoogleAds #Certification #DigitalMarketing #AdMeasurement #ContinuousLearning #MarketingStrategies #DataDrivenDecisions #LinkedIn #LinkedInCreators #Explore
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Hello, LinkedIn community!, Today I achieved this Certification of Google Analytics from Google Skill Up and that was my good experience in this course. Let me explain in short brief about this course, So, Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, providing valuable insights into user behavior, engagement, and interactions with a website or mobile app. It allows website owners and marketers to understand how users find and interact with their site, which pages they visit, how long they stay, and much more. This data can help optimize website performance, improve user experience, and inform marketing strategies. Google Analytics provides a range of reports and tools to analyze and visualize this data, helping businesses make data-driven decisions to improve their online presence and achieve their objectives. And there has more concepts about analytics in that course by google........ #google #googleanalytics #course #skillup #certification #googlecourse #achievement
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In today’s data-dominated marketing sphere, mastering Marketing Mix Modeling is essential for strategic user acquisition. ⚡ Kochava's Gary Danks will be at APS London on 25th April to peel back the layers of MMM and spotlight its crucial role for marketers across all sectors. Join this session and learn how to harness MMM for improved marketing efficacy and impact. You can register for the event here 👇 https://lnkd.in/dE-ju8w #APSLondon #apps #growth #useracquisition #marketingmixmodeling
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Congrats APAC team on this important piece! Learn more about the future of app measurement: How MMM drives growth and optimizes budgets
Hyung Joo Silvia Seo, Sirisha Priyadarshini and myself (Google) published an article on Marketing Mix Modeling (MMM) applications for app businesses based on recent case studies with Airbridge for Amanotes and Aloha Factory. https://lnkd.in/gBCy2NV9 Primary learnings are: 1) (Of course) MMM is a privacy-centric measurement, which is sustainable under privacy regulations. 2) MMM can give app developers holistic views on businesses beyond online tactics. 3) MMM can provide a suggestion on budget allocation and optimisation opportunities to grow more with the same marketing budget. Moreover, it is worth mentioning that different models may bring different results in MMMs. App developers need to validate and compare model structures suitable to describe their businesses by applying causal inference. Otherwise, the direction suggested by MMMs may be totally different from the real world. Thank you for all stakeholders' hard work and support across organizations we worked with. Truong Do @Youngjin Choi Roi Sung Pil Nam Eunha Kim Lee-On O. Youngwon Cha @Dongchang gao Nathalie Sun Stuart Pike Rachael Powell
Marketing mix modeling: App measurement - Think with Google APAC
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