GSTV’s Post

New research from CORQ. has revealed that 58% of viral ads were created by ethnically diverse creators. However, only a small proportion of influencer campaigns are diverse. This research from CORQ, supports the 2022 study by Group Black and Nielsen which revealed that black creators drive higher media value for brands. By recognising the value and impact of diverse creators, brands can achieve phenomenal growth in 2024. 🚀 https://lnkd.in/e8cVejBX #InfluencerMarketing #SocialMedia #Diversity

Huge week ahead! Two IAB NewFronts firsts: We are the first and only influencer marketing company to ever present on stage. And this is the first time all 4 major B2C social platforms (TikTok, Meta, YouTube, Snap Inc.) will be on stage together. This is the power of the creator economy, uniting all platforms to talk about the importance and efficacy of influencer marketing. Our industry has officially arrived. 🚀 Thank you for joining me, Adrienne Lahens, Kim Larson, Jim Shepherd, and Peter Shields! #IABNewFronts #influential

Have you ever wondered: ⭐️ What type of content is on Snapchat? ⭐️ Why creators aka Snapchat Stars are on the platform? ⭐️ How brands can utilize Snapchat Stars in their social strategy Well, I made a video for you! Go take a look and shoot me any questions you may have. Let’s explore.

2024 is all about the POWER of platforms in influencer marketing campaigns! 💥 And according to recent stats, Instagram takes the crown with a whopping 80.8% usage rate, followed by Facebook (60.5%), YouTube (45.6%), and TikTok (54.0%). 🤩 It's no surprise that these platforms are taking over the influencer world, connecting brands and audiences like never before. #influencermarketingagency #infuencermarketing #PowerOfPlatforms #2024Trends

Snapchat 🤝 Kolsquare: we are very excited to announce that Kolsquare just became the first European influencer marketing platform to list our Snap Stars, Snapchat's top vetted creators and celebrities. Following the public release of our Creator Discovery API a few months ago, advertisers and agencies using Kolsquare can now search and select talents available on Snapchat for their influencer marketing campaigns 🔥👻 Creator collaborations on Snapchat are an amazing opportunity for brands and for any of their marketing objectives, from awareness to conversions. Brands can tap into creators' organic reach, and turn their content into ads. Snap Ads which leverage creator content deliver view rates that are 2X as high as traditional ads, and a CTR that is 24% higher than traditional ads. Find out more here: https://lnkd.in/gyDp6SbE #Snapchat #SnapStars #InfluencerMarketing cc Quentin Bordage Katy Link Gregory Gazagne Noah Wieseneck Artiné Mackertichian Marie-Eve Mvogo Nicholas Rivano Jaya Deepa Rajan

📈 Data-driven strategies are driving influencer marketing TikTok and Snap are partnering with influencer marketing agencies as a method to compete with Meta when it comes to social media spend. The social media platforms are offering agencies access to first-party data as an incentive to pull brands, creators, and consequently audiences to their platforms, according to Digiday. The move is highlighting the shift in focus on data-driven influencer marketing strategies. Read more below 👇

New app features and influencer marketing trends are shaping social media for 2024. Read on in our latest Social Commotion by Social Media & Content VP, Zachary Walker here: https://bit.ly/3R8qa40 #AgencyInMotion

💡Have you seen the news regarding the TikTok ban/sale? Our guidance at ECPR Texas remains consistent and clear: Diversification is key in digital strategy. While we acknowledge the impact TikTok has had in social media and news consumption, we have always advocated for our clients not to overly rely on any single platform. Platforms like YouTube and Instagram continue to be powerhouses for influencer marketing. As we anticipate these changes, our focus will continue to be on helping our clients leverage these platforms to achieve sustainable and effective digital engagement. Contact us if you have any questions regarding your organization's digital strategy. #ecprtexas #tiktokban #tiktok #digitalmarketing #socialmarekting #influencer #austintx #elpasotx #publicrelations.

Two key takeaways for me from today's Meltwater Social Media & Marketing Trends presentation... 1) 49% of consumers say they depend on influencer recommendations when selecting products 2) The two most effective social channels for influencer marketing were (unsurprisingly) 53% Instagram and 24% TikTok. What was surprising, was that LinkedIn featured as a channel for Influencer marketing (who knew!) Globally, brands are shifting money AWAY from digital advertising, and towards influencer marketing and valuable content creation. These stats would back that up. Time to rethink advertising (again 😅) but how awesome that we get to focus on creating memorable and cool content through amazing collaborations? Excited!

Emerging Social Media Platforms for Influencer Marketing in 2024 🚀 🚀 Instagram, 🚀 TikTok, 🚀 Threads (by Instagram), 🚀 Clubhouse, 🚀 Lemon8. While Instagram and TikTok may continue their reign as popular Social Media platforms for Influencer Marketing, it's important to keep an eye out for emerging platforms that offer unique features and opportunities. As the market evolves and new technologies emerge, it's essential to stay adaptive and explore different platforms to reach a wider audience and stay ahead of the competition. Get more insights in our blog: https://lnkd.in/gFPAGSb6 + Link in the bio. #MushroomMedia #MushroomMediaIo #DigitalStrategy #DigitalMedia #DigitalMediaAgency #Marketing #InfluencerMarketing