It was a pleasure to bring the adtech community together for our Premium Programmatic Summit this week. From the panels to our breakout sessions, the amount of knowledge being dropped was staggering. Here are three big takeaways from the event: - We need unified decisioning across all the different demand channels to make it the best thing for the viewer - It's time to future-proof identity and CTV signals - Stay in control of your own strategy We hope everyone had as good of time as the FreeWheel team did, and we'll see you at the next #FreeWheelSummit!
FreeWheel’s Post
More Relevant Posts
-
Another week and another Adalytics report showing the cracks in the programmatic supply chain. Each time the debate focuses on ad verification partners. At what point are we going to focus the debate on chasing cheap impressions over quality? You are not actively buying impressions on sites like Urban Dictionary thinking its quality media. The conversation needs to shift to focus to buying inventory across quality and trusted media environments as the solution, not just relying on verification partners to vet every URL imaginable.
-
We talked to Katerina about how she came to Ad monetization and how this sphere has changed over the years. Get to know her better at the link: https://lnkd.in/dg7eKJ96
-
-
Not long until the Programmatic Pioneers Summit in May! Really looking forward to it! Cheeky discount: 'PPSSPKGO' to save 10%, click here https://lnkd.in/eu446vQn #Programmaticpioneerssummit #Programmatic #digitalmedia #programmaticadvertising #programmaticmarketing
-
Team builder, strategist, collaborative problem solver. Director of Omnichannel Marketing Strategy at Spectrum Reach.
Balancing scale, data, reach and measurement are key to combat fragmentation. Michael Kuntz and Jackie L. Perez provide insights in this episode with FreeWheel: https://lnkd.in/e-FcHmKj
FreeWheel helps pull together the entirety of premium supply to match it to the viewer, powering national advertiser activations to ensure clients get the most out of their campaigns. In the latest episode of our #FWInnovators series, Jackie L. Perez, Director of Programmatic Sales, and Michael Kuntz, National VP of Programmatic Sales discuss how Spectrum Reach is able to navigate – and thrive – in the increasingly fragmented multiscreen universe through their partnership with FreeWheel: https://bit.ly/45OSNcz
-
In the evolving CTV landscape, there is a complex criteria that needs to be met to avoid disappointing advertisers. To unleash CTV's potential, mastering nuances in datasets, match rates, and processes are key for it to become the powerful addressable branding and performance channel that advertisers need it to be. Read more in our latest article featured on Association of National Advertisers: https://hubs.ly/Q02rh_CJ0 #CTVInsights #DataDrivenAdvertising
-
-
As viewers, are you tired of seeing the same ad OVER and OVER while watching your favorite shows? So are we. As advertisers, are you tired of the waste that comes with overexposure? Us too! Discover how Innovid's Harmony Frequency solves one of the biggest pain points in CTV and digital! ⬇️ Learn more with AdExchanger: https://bit.ly/3LKgqKi #CTV #Innovid #HarmonyFrequency #AdTech #Advertising Yahoo Advertising
Innovid Wants To Solve CTV’s Most Annoying Issue | AdExchanger
-
The rise of CTV and this year's political cycle are reshaping advertiser expectations and the need for media companies to deliver on them in 2024. Local ad sales teams can meet these challenges by embracing flexible cloud-based technology solutions. Explore further insights from Operative's CCO, Ben Tatta, in TV Tech's recent article, and discover how to unlock success in local ad sales in 2024! #LocalAdSales #AdTech #Innovation https://lnkd.in/e8rWVmed
How Local Ad Sellers Can Meet Shifting Advertiser Demand - Operative
https://www.operative.com
-
What are the biggest opportunities for premium video in 2024? Is more transparency a good thing? What's it going to take for programmatic to get to the next level? Industry leaders share their answers with FreeWheel and Ad Age in these videos from CES. #FreeWheelEmp
Premium Video and Programmatic Innovation Take Center Stage at CES
socialagents.voicestorm.com
-
What are the biggest opportunities for premium video in 2024? Is more transparency a good thing? What's it going to take for programmatic to get to the next level? Industry leaders share their answers with FreeWheel and Ad Age in these videos from CES. #FreeWheelEmp
Premium Video and Programmatic Innovation Take Center Stage at CES
socialagents.voicestorm.com
