Emily Bromley, VP of Growth at FreeWheel, joined executives from LG Ad Solutions and PMG at the Ad Age Studio in Cannes to chat about the creative opportunities of #CTV. Check out this recap of the conversation in Ad Age: 🔗 https://bit.ly/4eWT8OD
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"The ad tech industry is experiencing a paradigm shift as it redefines value throughout the supply chain. This transformation is primarily driven by a renewed focus on supply path optimization and an industry-wide push for safety, quality, and sustainability," says Index CCO Jessica Breslav as she shares one of the top ad tech trends for 2024. See all of the trends to watch here: https://lnkd.in/ew5w5EC6 #AdTechTrends #AdTech2024 #programmatic #sustainability
The industry will redefine value throughout the supply chain
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CMO, Creator, Consultant, Catalyst for Connection & Community. (Also: Pioneer, Pragmatist & Provocateur.)
Remember when vertical video was considered amateurish in the creative world? Now it's gone from being mocked to mainstream 📱. - 71% of mobile users prefer vertical videos, says EMARKETER. - 94% of mobile users hold their phones vertically. - 90% brand recall rate for vertical videos vs 69% for horizontal videos. - Snap Inc. reports that vertical ads get 9 times more completed views. - Instagram Stories have a 14% higher CTR for vertical videos. Yet, most #ecommerce platforms and #RMNs have yet to enable vertical video. They might look weird on your desktop or TV, but we live in a mobile-first world. The revolution is here — so grab your phone, start creating vertical magic, and don't be a square. 📸
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Director @ AdTechZone | Leadership, Sales & Business Development | Revenue Growth | AdTech | SaaS | Programmatic Advertising Expert
The Ad Tech Evolution: Beyond 'Dumb Pipes' Ever thought SSPs were just 'dumb pipes'? Think again. The ad tech ecosystem is undergoing a seismic shift, and it's time we talk about it. Efficiency is King: Supply-Side Platforms (SSPs) are redefining their role, focusing on efficiency and optimizing publisher yield like never before. Adaptation is Natural: It's not just about adapting to change; it's about embracing it. SSPs like Magnite and PubMatic are leading the charge, launching direct-to-buyer products that challenge old paradigms. Sustainability is the Future: Amidst the rise of CTV and signal loss, SSPs are not just surviving; they're thriving by driving sustainability initiatives that will shape the future of advertising. In a world where the lines between buy-side and sell-side are blurring, SSPs are stepping up to prove they're anything but 'dumb pipes'. They're smart, adaptive, and absolutely essential to the ad tech ecosystem's growth and sustainability. Allison Schiff | AdExchanger Joseph Quaglia | ID5.io Michael Guzewicz | OpenX Talia Comorau | Magnite Rajeev Goel | PubMatic Dave Clark | TripleLift Andrew Casale | Index Exchange #AdTech #SSP #Innovation #Sustainability #CTV #OTT #ProgramaticAdvertising #HeaderBidding
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Yesterday at the New York Stock Exchange, I moderated an insightful panel at Innovid’s Connected Vision 2024. The panelists were Miles Fisher, Head of Emerging and Programmatic at Roku; Jay Friedman, CEO at Goodway Group; and Michael Treon, Video & Connected TV Strategy Lead at PMG. Among many memorable quotes from the day, this one stood out: “We talked a lot about all the hops in the ecosystem and how $1 into the machine doesn't end up in the publisher’s pocket and doesn't deliver $1 of dollar value to the advertiser. So for us, the more working media that we can get or the more working media, the apps on our platform get, the better it is for everybody.” — Miles Fisher, Head of Emerging and Programmatic, Roku. At the event, we unveiled Innovid’s Harmony initiative and product innovations. With Harmony, we aim to optimize CTV advertising at the infrastructure level to improve efficiency, enhance transparency and control, reduce carbon emissions, and increase ROI to ultimately provide better viewing experiences. Learn more about how Harmony can improve your CTV advertising today: https://lnkd.in/eyGgBQfA #innovid #ctv #harmony #supplypathoptimization #spo #programmaticdirect #programmaticguaranteed
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#WarnerBrosDiscovery Inc (NASDAQ:WBD) reported a higher-than-expected 3Q loss as the ongoing Hollywood strike and weaker advertising revenue hit the entertainment company’s bottom line. Its direct-to-consumer division, however, stood out with a surprise profit from its flagship brand Max. The unit reported adjusted earnings of $111 million before taxes compared to the expected loss of $125 million forecast by the Street. However, subscribers declined by 700,000, partially due to Warner Bros’ move to combine Discovery+ steaming content with Max. Overall, though, the parent company reported a loss of $0.17 per share in the three months ended September, versus an expected loss of $0.08. On an adjusted basis, the company reported a profit of $2.97 billion, also beating Wall Street expectations of $2.89 billion. More at #Proactive #ProactiveInvestors #NASDAQ #WBD http://ow.ly/TSKe1050Hia
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As viewers, are you tired of seeing the same ad OVER and OVER while watching your favorite shows? So are we. As advertisers, are you tired of the waste that comes with overexposure? Us too! Discover how Innovid's Harmony Frequency solves one of the biggest pain points in CTV and digital! ⬇️ Learn more with AdExchanger: https://bit.ly/3LKgqKi #CTV #Innovid #HarmonyFrequency #AdTech #Advertising Yahoo Advertising
Innovid Wants To Solve CTV’s Most Annoying Issue | AdExchanger
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Make your brand shine with a weekly takeover at TWiT.tv! 🌟 With 88% of our audience as ITDMs, we're your gateway to engaging tech decision-makers. Email us at [email protected] and let's boost your brand to new heights! 💼🚀 #TechAdvertising #BrandBoost
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🌐 Navigating the Shifting Landscape of Brand Safety 🌐 The recent suspension of GARM has sparked an important conversation in the ad tech world about the future of brand safety. As advertisers and publishers, we find ourselves at a crossroads—one where we have the opportunity to redefine what brand safety means for our industry. At Wavefront TV, we understand that a one-size-fits-all approach is no longer enough. Our mission has always been to empower publishers with the tools and strategies they need to succeed. Now, more than ever, it’s crucial for publishers to take an active role in shaping their own brand safety standards. By collaborating closely with our partners, we can create customized solutions that not only protect brands but also foster an environment of trust and transparency. As we continue to navigate these changes, Wavefront TV is committed to staying at the forefront of innovation, ensuring that our clients are equipped to handle whatever comes next. Let’s seize this moment to build stronger, safer, and more resilient standards together. #AdTech #CTV #AdOps #ProgrammaticAdvertising #WavefrontTV
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🔊 Another week, another exciting news announcement from Hoppr! 🙌 We announce our strategic partnership with KAON that will see the Hoppr platform being integrated into their set-top boxes (STBs). 📺 The seamless integration is a direct response to customer requests and designed to minimise disruption and maximise efficiency. 🤲 The innovative collaboration combines Hoppr's cutting-edge end-to-end ad solution with Kaon's expertise in STB device manufacturing. Offering PayTV customers unparalleled opportunities for revenue generation. 📺 As Joe Prusz, CEO of Hoppr, says: “It is only through our platform that advertisers can access the hard-to-reach audience who aren’t watching linear TV but use their set-top box to deliver their viewing choices." ✅ We echo the sentiments of Jeon Timothy, VP Sales at Kaon Group, who commented: "There are many synergies and we're excited to see where this collaborative and strategic partnership can take us." Link to our press release here: https://lnkd.in/eTY553Hk #partnership #hopprtv #settopbox #connectedtv #ctv #advancedtv #tvadvertising #advertising #audienceinsights #guaranteedview
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That's a wrap for #CTVConnect! Here are our top 3 takeaways from the show: 1. Subscriptions are going away while ad spend is growing. 2. While ad prices increase, their overall size is shrinking. 3. Serving the same ad in the same ad pod hurts engagement all around. As publishers are shifting their monetization strategy from subscriptions to ads, the quality of their ad experience is crucial to their success. The focus is now on non-interruptive, addressable ads — and that goes for all environments, not just CTV. Our team made great connections at the show and would love to keep the conversation going! If you're looking for a smarter advertising solution, or to prepare your business for the CTV environment, reach out to Olivia Cousins and Vanessa Eng from our team! #adtech #ctv #programmatic
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