frank body’s Post

Have you ever faced a looming deadline, dwindling options, and skyrocketing stress? Discover how, against all odds, everything can fall into place seamlessly. Dive into a client's transformative experience with The John Roberts Company, where exceptional teamwork turns challenges into victories! Read the link below.

❤️Growing your own business isn't about luck, it's about putting in the work every day.  As Estée Lauder said, success is earned through hard work and dedication. Keep focused on your goals and watch your business thrive! 💼💡  #GrowYourBusiness #HardWorkPaysOff #buckinghamshirebusiness #oxfordshirebusiness #marketingservices #localsmallbusiness #businessgrowthstrategy #startuptips

Just a few weeks back, I found myself wandering the aisles of LUXEPACK in Los Angeles. It felt a little like stepping back in time, surrounded by long-time industry friends, clients and partners. Our time together, filled with some laughs and engaging conversations, was pretty special. Just a heads up, next year's Luxe Pack will be a tad earlier on February 12-13, instead of our usual Valentine's Day rendezvous. Reflecting on my time at Luxe Pack and Makeup LA, two big thoughts stuck with me: 1. So Many Independent Packaging Pros Around Here Now → What's Happening? Everywhere I turned, there was talk about the surge of packaging consultants popping up in Southern California. It seems brands are slimming down their in-house teams, leaving talented folks to strike out on their own. → The Bright Side and the Bumpy Road: This change is sprouting all sorts of opportunities for teaming up and doing great things together. Yet, it's no secret that wearing the 'boss' hat comes with its own set of adventures and challenges. 2. The Power of Leadership and Its Lasting Impact → Common Roots: A lot of us, myself included, share a chapter in our careers at Bare Escentuals in San Francisco. This got me thinking about how crucial good leadership is to any company, and how it can even shape the entire industry. → Creating Waves: Great leaders don't just steer the ship; they inspire others to set sail on their own journeys, leading to new successes and ventures. It's all about the ripple effect—one strong leader can set off a chain reaction of growth and innovation. These moments at LUXEPACK really highlighted the vibrant industries of beauty and packaging. It's all about staying connected, embracing change, and leading with heart. Thank you for being with me! Can't wait to see where these ripples will take us next! Pardon the water and sailing references - just got back from a family cruise. 😂 #beautybusiness #beautypackaging #luxepack #makeupinlosangeles Danica, Lori, Kevin and Danna!

The secret to successful market expansion? 🌍 When stylink was founded, it was logical to begin in the DACH region. Not because it was the perfect market, but because we were born and live here. Germany, Austria, and Switzerland were our stepping stones. Four years ago, I was tasked with expanding into the UK. It wasn't our first attempt – in 2019 we didn’t succeed because it lacked heart. You can't simply impose a strategy that works in one area elsewhere and expect it to thrive. We developed a flexible blueprint, adapting it to the unique needs of each of our twelve country markets. Processes were automated, reducing our investment risk. We actively chose to stay in Münster, a decision that allowed us to invest more in our team rather than in multiple locations. Our Münster-based strategy was and still is – especially looking at it now in retrospective – crucial. With local universities providing native speakers for customer support in multiple languages, we could offer more personalized service across Europe. This local expertise has been key to our success in each market. However, when it comes to market expansion beyond Europe, we've faced different challenges. Our attempts in Australia and the USA have been more difficult. We believe several factors contribute to this: time zone differences, the necessity for personal contact, different market conditions compared to Europe, cultural differences, legal requirements, and distinct competitive landscapes.   Nonetheless by building step-by-step, making the most of our strengths, and investing in people, we’ve grown significantly while staying true to our roots. What’s your strategy for market expansion? #marketexpansion #leadership #internationalbusiness

So right, and beautifully said Alan Brew. I took your words and made the following summary, and suggest to enter it in a Branding Hall of Fame: "The coldly clinical and unemotional approach to business restructuring does not seem to extend to brand strategy. In some cases, there is a hesitancy, a compromising equivocation that prevents them from entirely letting go of the past. In Ray Bradbury’s classic work of science fiction “The Martin Chronicles,” he tells the story of the exploration and settlement of Mars and the people who became indigenous Martians. In an interview, Ray explained, “’We’re going to become the Martians when we land there. When we explore and build communities, we become the Martians. That’s a wonderful destiny for all of us.”’ The odds for success dramatically improve when the separated companies build a culture for their specific needs and objectives — not those of the original conglomerate. A confident, future-focused brand can be a powerful agent in unifying people around a new, compelling business reality. It gives them a reason to let go of the past and embrace the future wholeheartedly." Yes - companies think that by rebranding as Martians they do become Martians. But they don't: they become Martians only once they start thinking and acting as Martians. And after fifty years of modern branding, there's so precious little out there in terms of consultants truly helping companies use Brand Culture (not 'culture' - but 'aligned BRAND culture') as an engine for success.

YOU NEED TO CUT THE TREE! 😯 Together with Dr. Sebastian Knebel we have shared numerous experiences over the past years, building the Swiss Smyze AG brand. In our new series here on LinkedIn, we will be having a deep dive into the weekly lives of a CMO (Dr. Sebastian Knebel), myself as his sparring partner in Business Intelligence, and our CEO Daniel Adamec. We begin with how it all started…by cutting the tree 😐 One of the main topics for us since we started was always building the brand and what it stands for - akin to a deeply rooted tree. Our story begins with a stakeholder meeting, in which we were told: We want a new brand. New logos, new story, new EVERYTHING. - But we built this tree for so long… we can't just let it go! ”CUT THE TREE!” is what we heard. At that moment, disbelief set in… we worked hard on building something, just to tear it up and start from scratch… However, this turned out to be one of the most rewarding experiences for us and for the company - building the brand from the ground-up, starting from zero. This was aided by allink, our great partners and fantastic team. Once the brand base was set, came the most challenging part - positioning this brand on the market and getting it up and running. So how did we do that? Stay tuned 💭 #Robotics #Smyze #deepdive #business #brand #CMO #CEO #BusinessIntelligence

80s volume is back, bigger and bolder! 💥 To my fellow beauty industry pros: Extensions are no longer just an add-on; they're your golden ticket to blending past trends with today's innovation. It's time to elevate our services, mix in that dramatic '80s flair, and truly innovate. Ready to revolutionize the beauty game with me? How do you see this retro revival shaping our industry's future?

Partnership is the secret hack to doing great business. 🤝 For 365 days (and counting), we've been on a journey to redefine beauty with Credo Beauty, a retail safe-space for clean beauty aficionados and novices alike. When we partnered with Credo beauty, we knew our standards wouldn't be compromised. From the ingredients infused into our formulas to the packaging materials we source, we prioritize aligning with like-minded change-makers in the beauty industry who are prioritizing consumer wants, needs, and interests. Insert Credo. They're a mission-driven company bringing together clean beauty brands and uplifting the presence of those championing good-for-you ingredients. Here's to a year of guiding consumers to clean, confident, and conscious choices. Read more here: https://lnkd.in/eZYJd9hT

LiftLab partnered up with L Catterton! Here’s the backstory of it: We’ve been working with some of their portfolio companies for a while. It started with Hanna Andersson, an apparel brand in which L Catterton has a large stake in. After a while, we’ve also started working with another one of their portfolio companies, called SuperBeets (parent company “Human”). This caught the attention of the operating team and Matthew Skai at L Catterton. So, the next logical step was to get to know the team and discuss how we can broaden our impact. At first, they had a lot of questions. They wanted to know how the algorithm works, how the fusion of mixed models and experiments works, and how our approach was different to theirs. After they conducted their (fairly extensive) review, they came to the conclusion that working with LiftLab would become the new best practice for their portfolio companies. 🥳 (By the way, the “L” in L Catterton stands for LVMH. Sephora, one of their biggest brands, was an early adopter of LiftLab. This definitely improved our credibility.) It’s an honor for me to not just get a “yes”, but to get this “yes” from such sophisticated investors. They’ve been known as “smart money” for their strategic investments and efficient approach to optimizing marketing expenses. We’re thankful for the partnership and excited for what’s yet to come! #marketingeffectiveness #partnership #marketing