FounderMade’s Post

"People don’t care if it’s new. They care if it’s better." Our co-founder and director of strategy Philip Koh on our obsession with "disruptive brands" and why transformation doesn't always mean breaking things, for Fast Company. Link to the full article: https://lnkd.in/e6ApfSBR #brandstrategy #branddesign #disruptivebrands

"Move fast and break things" has always struck me as being immature. Wouldn't it be better if the world rewarded the considerate and the well considered? Turns out it does, as exemplified by brands as wide ranging as Jeremy King Restaurants Ltd., Alliance in Partnership (Official), UK Civil Service and Zoopla (part of Houseful). Read more at Fast Company... Link to the full article: https://lnkd.in/e6ApfSBR #brandstrategy #branddesign #disruptivebrands

This article is so RIGHT ON! So many small and medium companies innovate because they LISTEN! Emphasizing the importance of connecting with consumers on a deeper level and staying true to their values. In a landscape where smaller companies are reshaping industries, the article champions creativity, passion, and entrepreneurial spirit as the keys to sustained success. Cheers to the triumphs of these dark horses and the evolving landscape of business! #keepwinning #smallbusinesssuccess #challengerbrands #innovationwins #entrepreneurialspirit #SoulfulBusiness #connectwithcustomers #businessgrowth RangeMe https://lnkd.in/dSMnHvxC

When we take a look the below image, shared by Inc42 Media - these are homegrown iconic brands (D2C) that are leaving a crucial impact, specifically in the Food and beverages market. These brands have undeniably secured attention from their consumers and each of these start-up companies have significantly gained recognition due to their disruptive innovation in their respective operating as well as the business models. The brands that are listed here below have : - taken bold steps to break the chain and take an extra mile - established wonderful rapport with their customers by providing them with affordable products - constantly tried to unleash the trapped underlying value by remodelling the system or processes - focussed on business as a mainstream rather than simply focussing on a breakthrough - developed unique marketing strategies to position their brand among other existing brands in the market - not just work for profits but work towards the bigger purpose Kiru Maikkapillai - thank you for being an inspiration to many out there. #disruptiveinnovation #indianstartups #entrepreneurwithpurpose

Building a Self-Propagating Business – Wisdom from Ivan Misner Entrepreneurs, it’s time to rethink how you approach success. Ivan Misner, the visionary behind BNI GLOBAL, shared a game-changing principle: “Master six things and repeat them consistently, instead of trying to do a thousand things six times.” The secret to building a business that can grow without your constant input is simple: consistency in key areas... Focus on refining a few essential processes, and your business will begin to thrive and expand on its own. This principle doesn’t just apply to large companies – it’s crucial for small businesses and startups too! How are you setting your business up for sustainable growth? Drop your thoughts below. #BusinessStrategy #EntrepreneurTips #GrowthMindset #SmallBusiness Mabel Chinyere Ejim Paschal Dike Charles Chukwuyem Onyibe tunji aina osunde maxwell Tosin Ibimiluyi Oluwatomisin omadeli-uwawah BECKY Onieba Gochi Ossai Dr. Augustine Eginong, (FIMC, DipM MCIM) Mayowa Adeyemi Nkem Mpamah Musbau Fola Toriola Fola-Toriola Khadijah Mercy Otsemaiye Edukugho-Aminah Henshaw Ruth Bro shola Ajayi Surv. Andrew Akinola

Have You Ever Heard Someone Say, "I Want to Start a CPG Brand. How Do I Start That?" Starting a Consumer Packaged Goods (CPG) brand is an exciting venture, but it can also be overwhelming. If we could only give three short pieces of advice to aspiring CPG entrepreneurs, here’s what we would say: 1. Understand Your Market: Research your target audience thoroughly. Know their preferences, habits, and pain points. This will help you create a product that truly resonates with them and stands out in a crowded market. 2. Seek Expert Guidance: Navigating the complexities of starting a CPG brand can be challenging. Consider hiring a guide or consultant who has experience in the CPG industry. They can provide valuable insights, help you avoid common pitfalls, and accelerate your path to success. 3. Focus on Quality: From ingredients/materials to packaging, never compromise on quality. Your product’s performance, appearance, and durability are critical. High-quality products build trust and loyalty among customers, setting the foundation for long-term success. Ready to take the plunge? Get our FREE "Ultimate CPG Product Launch Guide" to kickstart your journey! Visit Institute of Branding Resources (https://lnkd.in/eAjsi_kH) to download your copy today. 🌟 #CPG #Entrepreneur #BrandBuilding #CPGSuccess #FreeGuide #inventor

Have you heard of the Porter Novelli Purpose Preimum Index? In their last study, they found that "75% of Americans say it is no longer acceptable for companies just to make money; they must positively impact society too." Are you listening to your consumers? Do you exist for more than the profit margins? If you need help creating strategies to authentically incorporate social impact and be a part of solving today's challenges through business, that's what Illustra Impact LLC is here for. #socialentrepreneurship #businessforgood #purposedriven #purposeaspraxis #purpose

Looking for a reason to shift toward a purpose-driven business model? Check out this Entrepreneur article: This New Report Identifies Key Trends for Purpose-Driven Brands. The teams behind the "Future of Good" report share why good business is the future of business. #purposedriven #proofofpurpose #purpose https://lnkd.in/gXjPHwpt

If we wait for governments to fix things, we may as well get comfortable and book our tombstones. We have to do something, in this lifetime. And by "we," I mean us, the brands. That's because brands have the best possible chance to actually make a positive impact on society, whether on a micro or macro scale doesn't matter...but brands actually can, and should. Four key factors make the above statement not optional and not the usual purpose BS: •⁠ ⁠84% of the global population do not trust governments •⁠ ⁠86% of global citizens expect CEOs to take action. •⁠ ⁠Politicians come and go, brands stay. •⁠ ⁠Product differentiation has become increasingly harder. These are global trends and insights that will last quite a while, potentially several generations, meaning that businesses able to understand and leverage these in their favour will build brands that people can relate to, support, and give money to. Having a good product is simply not good enough nowadays, that's the bare minimum benchmark. Businesses need to understand that there is no need for more, but for better. But let's add a few more insights to the conversation, let's look at a quick comparison between a brand and a government: •⁠ ⁠Government is slow - Brands are agile. •⁠ ⁠Government is bureaucratic - Brands are meritocratic. •⁠ ⁠Government struggles with capital - Brands have available capital. •⁠ ⁠Government has fractional control - Brands have full control. We all live on the same rock...we may as well utilise the power we have to actually do something and even if you don't want to talk about purpose, you cannot ignore the commercial impact that a good, involved brand can have. Even Mark from finance can't argue with that... ___________ What’s next? Well...you can do 4 things: 1 - Hit the bell icon on my profile to be notified when I post. 2 - DM me to chat about all things brand, design and beer. 3 - Say “brand and beer” three times and then decide what’s next. 4 - Ignore all the above and start working on your brand. ___________ #branding #branding #brandbuilding #brandstrategy #b2bmarketing #brandingtips #startup #marketing101 #factory39  #purpose

5 BUSINESS MYTHS YOU SHOULD AVOID: Myth 1 - You Must Have a Unique Idea to Succeed... Let’s set the record straight: having a groundbreaking idea isn’t the golden ticket to business success. In fact, many thriving companies have built their empires on improving existing ideas rather than inventing new ones from scratch. The truth is, innovation doesn’t always mean being first; sometimes, it’s about doing things better. Take Coca-Cola, for example. The beverage giant didn't invent carbonated drinks; they simply nailed the recipe and branding. Similarly, companies like Instagram didn’t pioneer social media; they perfected sharing photos in a social space where others had floundered. The key takeaway here is that value and execution beat novelty any day. Don’t get hung up on the notion that your idea must be completely original. Analyze what’s already out there, identify gaps that need filling, and bring your own twist to the table. If you can execute better than your competition, you might just find yourself ahead of the pack. So, focus on IMPROVING rather than reinventing the wheel. #businessgrowth #businesstips #mythsinbusiness #businessimprovement