FounderMade’s Post

In a world where everyone and everything is online, businesses thrive on meaningful connections. But how do you make connections through a screen? Online communities, of course! 😀 Hear how the industry giants from Spotlight Retail Group (SRG) and Tatler Asia do it in this upcoming webinar. Save your spot now! ✨

In a world where everyone and everything is online, businesses thrive on meaningful connections. But how do you make connections through a screen? Online communities, of course! 😀 Hear how the industry giants from Spotlight Retail Group (SRG) and Tatler Asia do it in this upcoming webinar. Save your spot now! ✨

In a world where everyone and everything is online, businesses thrive on meaningful connections. But how do you make connections through a screen? Online communities, of course! 😀 Hear how the industry giants from Spotlight Retail Group (SRG) and Tatler Asia do it in this upcoming webinar. Save your spot now! ✨

In a world where everyone and everything is online, businesses thrive on meaningful connections. But how do you make connections through a screen? Online communities, of course! 😀 Hear how the industry giants from Spotlight Retail Group (SRG) and Tatler Asia do it in this upcoming webinar. Save your spot now! ✨

In a world where everyone and everything is online, businesses thrive on meaningful connections. But how do you make connections through a screen? Online communities, of course! 😀 Hear how the industry giants from Spotlight Retail Group (SRG) and Tatler Asia do it in this upcoming webinar. Save your spot now! ✨

In a world where everyone and everything is online, businesses thrive on meaningful connections. But how do you make connections through a screen? Online communities, of course! 😀 Hear how the industry giants from Spotlight Retail Group (SRG) and Tatler Asia do it in this upcoming webinar. Save your spot now! ✨

In a world where everyone and everything is online, businesses thrive on meaningful connections. But how do you make connections through a screen? Online communities, of course! 😀 Hear how the industry giants from Spotlight Retail Group (SRG) and Tatler Asia do it in this upcoming webinar. Save your spot now! ✨

Today I hosted a virtual roundtable event 💬 for brand founders and marketers, where the conversation focused on how aligning with different retail partners can impact your brand-building (both positively and negatively). I like to keep these events small to encourage great conversations, honesty, and relationship-building. Thank you to everyone who joined + shared your experiences and perspectives! Ron Robinson, Meg Barr, Ashley Akinola, Jennifer Peterson, Chantal Azamian, Julianna Dahbura, Savannah Meeks, Christal Alert, Hannah Craik, Mona Lisa Crossway 🤔 Key Learnings + Takeaways From Our Conversation 🤔 🛍 While #Sephora and #Ulta are of course the leaders in beauty retail, and partnering with them provides great brand-building credentials, it can be extremely challenging for small indie brands to win, especially when the biggest, buzziest brands get the endcaps, more shelf space, and social/mag placement. 🛍 Independent retailers and companies that facilitate those relationships (like Faire and retell.co) can be strong channels for indie brands to drive discovery and build brand love. 🛍 Values-aligned retailers are an important way to credentialize your brand as well as get discovered by your target consumer (e.g. a waterless haircare brand aligning with #CredoBeauty). 🛍 A challenge to forming strong retail partnerships can be competition between retailers, and balancing making retailers happy with doing what's best to build your brand. To those who joined - what was your biggest takeaway from the conversation? If you'd like to join future virtual events like this, let me know in the comments ⤵

Elevate your brand presence at Meet The Buyer 2024. Join us to display your offerings to a curated audience of decision-makers from across the country. Last year 82% of attendees were able to use Meet The Buyer as an opportunity to engage wit buyers and businesses that they had not been able to connect with previously. Learn more at meetthebuyer.com.au. #BusinessGrowth #IndustryLeaders #MeetTheBuyer #WABusiness #BuyWestEatBest #BuyWestDrinkBest

Shoutout to our parent company, 24 Seven, for spotlighting the incredible talent shaping the marketing industry! 👏 Check out this inspiring post featuring Abigail Jacobs, SVP of Integrated Marketing and Brand at Sephora, as one of Marketers that Matter's ""Marketers to Watch."" We're proud to be part of a network that recognizes and celebrates top-notch professionals driving innovation and excellence in marketing. Don't miss your chance to watch Abigail's insightful interview!" #MarketingInsights #MarketingLeaders #MarketersToWatch