This June 5, 150+ executives & founders from consumer brands generating $5M +ARR will forge the most impactful meeting of minds in consumer brands. To learn more & check your eligibility to attend, head to https://lnkd.in/ePbi-MBp #FounderMade #ExecutiveShow #NewYorkEvents #ConsumerBrands
Why is the CPG journey from inception to consumer so freaking difficult?? So many hurdles to overcome and battle through... The system is broken and we have been trying to figure out how to build some kind of a road map that allows founders to at least have an idea of what is coming. After talking to 100's of founders and industry experts we have compiled the beginnings of what we feel should be able to help, we are calling it SKU Trails. This info is straight from the source and from our own experiences. We simply laid it out in a way that we feel can at least start to shed some light on the journey of CPG products. We've worked on this layout with a few founders and their brands already (including our own) and its been invaluable. Gonna start sharing the madness and we encourage any and all feedback as we do. The ULTIMATE goal is to help the ecosystem and improve the chance of brand success! Jonny Boyarsky Tim Xenos Catapult Commercialization Services Trevor Davis #cpg #founder #journey
As part of our series on the role of status and brands, we’re exploring how status signaling has changed dramatically and what that means for navigating and creating relevant influence in the marketplace. #brands #brandidentity
𝗧𝗵𝗲 𝗦𝗵𝗼𝗰𝗸𝗶𝗻𝗴 𝗧𝗿𝘂𝘁𝗵 𝗕𝗲𝗵𝗶𝗻𝗱 𝗕𝗿𝗮𝗻𝗱 𝗕𝗿𝗲𝗮𝗸𝘂𝗽𝘀 In our recent collaboration with a CPG brand, Jasper Colin embarked on a journey to decipher the complex consumer decision-making process during brand switching. The outcome? Transformational results that reshaped the brand's trajectory! Curious to dive into the details of this success story? Discover the holistic approach that yielded these phenomenal gains in our report below! #JasperColin #DatatoDecision #CPGInsights #BrandTransformation #ConsumerJourneySuccess #BrandBreakups #cpgbrands
Brand & Merchandising Executive | Future Focused Brand Strategist | Experienced Global Product Leader
The ThenWhat business is focused on two business initiatives: client service and brand incubation. We aim to build strong, memorable, authentic brands that resonate with consumers and stand out as category leaders. - #ThenWhat #BrandLab #BusinessFocus
What is your brand doing in 2024? . . . #brandbuilding #agencylife #agencygrowth #agencymarketing #marketingdigital #marketingautomation #aiagency #digitaladvertisingagency
Reflecting on a stellar year, Ritik Gupta, Business Head- Digital, shares insights into our 2023 achievements. From successfully launching impactful brands to executing campaigns that resonated globally, our digital journey has been nothing short of extraordinary. As we gear up for 2024, he provides a glimpse into our vision for the upcoming year – expect more groundbreaking launches, campaigns that redefine norms, and a commitment to digital excellence. Stay tuned as we usher in another year of innovation, growth, and digital success. #digitalmarketingagency #digitalexcellence #innovationleaders #2023achievements #businesssuccess #brandlaunches
Director of Demand Gen Marketing @ Rival Technologies and Reach3 Insights | VP of Marketing @ Insights Career Network
Want to increase the profile of your insights team? It won’t happen by accident. You have to be intentional about it. At the #QuirksEvent in Chicago, James Wycherley of the Insight Management Academy emphasized the importance of brand, awareness, reputation and process for insights teams. #QuirksChicago #marketresearch #insights Quirk's Media
I ❤️ a powerful middle market mindset! Middle market brands paint themselves as the Davids to the Goliaths that they have to compete against. It gives them a challenger mindset, that they have greater ambitions, know that they are the underdog to other dominant brands, but know they have the right to compete and believe they can win. Get after it! #middlemarket #brandpositioning #brandbuilding :: Want more marketing magic? Follow me & click the bell (🔔) to get notified of new posts. 🟧 Happy marketing! 🟧
The ThenWhat business is focused on two business initiatives: client service and brand incubation. We aim to build strong, memorable, authentic brands that resonate with consumers and stand out as category leaders. - #ThenWhat #BrandLab #BusinessFocus
When marketers find themselves facing challenges in understanding attribution and crafting optimal consumer journeys, how do you approach building brand loyalty? Stay tuned for the video 👀
Check out the stellar lineup for this week's Brand Innovators Chicago panel! Join our head of strategic partnerships, Jeffrey Rich, as he interviews these industry leaders about cultivating brand loyalty. Register here -> https://lnkd.in/gbGdDMXx #onlinevideo #mediabuying #brandinnovators #brandloyalty
We are excited to welcome Eric Fulwiler to Category 6 Speakers Bureau! As the co-founder and CEO of Rival, Eric has spent over 20 years helping to build some of the biggest brands in the world. His work spans start-ups, scale-ups, and global giants like JP Morgan, Reebok, and Unilever. At Rival, Eric leads a mission to understand what drives the growth of successful challenger brands in disrupted categories. He and his team have engaged over 100 CMOs, hosted over 200 roundtable dinners with founders, and fostered a community of 500+ senior marketers globally. Speaking Topics: - How Challenger Brands Grow: Discover the five principles of challenger marketing driving hyper-growth and competitive advantage. - The 10 Biggest Marketing Lessons from Interviewing 100+ CMOs: Key takeaways from conversations with CMOs of both iconic and disruptive brands. - The Fintech Marketing Playbook: Explore the unique marketing strategies that differentiate fintech challengers from financial incumbents. - The Next-Gen CMO: Uncover the evolving traits and strategies CMOs need to thrive in the next decade. To book Eric, contact us: https://lnkd.in/gd9JymWH
Partner at Latham in NYC -- Emerging Companies, Tech, Venture and M&A
4moLatham & Watkins is sponsoring. See you there.