Part 3 : Coffee Special.
If you have been reading and following me on my coffee post, Here is another perspective from being in tech world. CLM like Icertis are the back bone enabling these modern trades. While I am not making any claims while solicitations of some brands using Icertis or not, but sharing how we technologist see this is made happened in the world of modern enterprises.
Brewing Billions: How CLM Fuels The Aviation Caffeine Fix
For coffee lovers taking to the skies, that first sip of steaming brew for $3 is an indulgence is actually powered by billion-dollar #contracts across a highly complex global supply chain.
Premium coffee experiences have become a key brand differentiator for major airlines. And robust contract lifecycle management (#CLM) technology is critical for aligning thousands of suppliers, vendors and service providers to consistently deliver that first-class cafe experience.
Here's how some of the world's leading airlines utilize CLM to brew up that perfect high-altitude caffeine fix:
“Delta Air Lines & Starbucks”
In 2023, Delta announced an exclusive partnership with Starbucks to elevate their onboard coffee program. Behind the scenes, Delta's CLM system has enabled close collaboration between procurement, legal and the Starbucks brand team.
Comprehensive sourcing contracts define exactly how premium arabica beans are ethically sourced and roasted to Starbucks' exacting standards. Intellectual property agreements protect Starbucks' recipes, packaging designs and brand guidelines. And national catering contracts specify precise brewing equipment, quality assurance and product handling requirements for over 775 aircraft.
The result? That Pumpkin Spice Latte you enjoy at cruising altitude tastes as fresh as your neighborhood Starbucks - all made possible by Delta's centralized contract management.
“Air France & Parisian Artisans”
Air France prides itself on quintessential French culinary traditions. For their signature onboard coffee service, they partner with artisanal Parisian roasters like NOLavoiding and Brun.
CLM plays a vital role in maintaining those brand relationships and heritage brewing techniques. Vendor contracts cover limited ingredient sourcing, roasting specifications, and specialty packaging. And procurement contracts with regional suppliers ensure timely, temperature-controlled delivery of those small-batch beans to multiple airport kitchens.
Every legal, financial and logistical detail aligns to Air France's brand standards for that distinctively rich, Parisian-roasted cup of grand cru - even miles above the City of Light.
Continued in the comment section…
