Havas Formula’s Post

Press Release vs. Tweetstorm? The rise of digital PR offers exciting possibilities for brands. Dive deeper into the contrasting worlds of traditional and digital PR to see how you can connect with your audience in a whole new way to find the perfect PR strategy for you. #PublicRelations #BrandManagement #DigitalPR #PR2024 #CrisisManagement #Networking #BrandBuilding #Teamology

In today's fast-moving digital world, having the right PR strategy in place is crucial to standing out. 🌟 At Publicity For Good, we help purpose-driven brands navigate the complex media landscape to amplify their impact. Ready to make waves with your message? Let’s talk. #PurposeDrivenPR #PublicityForGood #MediaStrategy

Tip Tuesday for Future Marketers from Bill Southard, CEO of Southard Communications: Stay Ahead With Media Trends! The media landscape is constantly evolving, and it's more important than ever to keep your PR strategies fresh and effective. Our CEO, Bill Southard, emphasizes the critical need to stay informed about the latest platforms, technology, and content trends. Whether it's leveraging the rapid rise of TikTok or tapping into the latest advancements in virtual events, being proactive can position your brand as a forward-thinking leader in the industry. At Southard Communications, we believe in embracing the future of media to stay ahead of the curve. Let's lead the way together! #PublicRelations #SouthardCommunications

🚀 Elevating our PR game in 2024! 🌐 Building stronger media relations, unleashing creativity, and embracing data-driven strategies. Here's to a year of impactful campaigns and unparalleled success! 💡📊 #PRResolutions #NewYearNewStrategies Palmer Public's Resolutions: - Foster more meaningful relationships in 2024! Quality over quantity! - Fine tune account KPIs for campaigns and pitch efforts; regularly analyze metrics to evaluate success and results. - Become even more data-driven. - Level up creative campaign concepts! - Further cultivate relationships with national TV outlets.

The 2024 Global Comms Report by Cision and PRWeek is out now. Highlighting the evolving role that PR and communications play in impacting business factors, the report covers key trends such as data-driven insights, earned media, influencer collaboration and much more. In our latest blog we explore these trends and what they mean for our clients and PR agencies. Read here https://lnkd.in/eMcB_Eyv #PR #Communication #GlobalCommsReport

📈 From playing a key role in business performance factors (e.g. revenue, share of voice and a company’s overall value) to earned media and niche influencer impact, the 2024 Global Comms Report highlights how PR will likely evolve this year. ⬇️ Read the blog below to learn what this means for in-house marketers and PR agencies.

The main reason brands are disappointed in their PR efforts is the lack of results. That comes from: 1. The PR team promised more than it was capable of. 2. The brand thought results should come faster. Often, that's the fault of the PR team, which should have managed expectations better. The competition for PR coverage is every brand that wants to be in front of the same eyeballs as yours. #EarnedMedia #PublicRelations

Loved speaking at the PRWeek UK #pr360 conference today about all things measurement, insights and evaluation alongside the brilliant Clare Stafford. We spoke about best practice for measuring PR impact and proving its value back to the business. My top tips are: 1) Don't do PR for the sake of PR: Everything we do in PR should directly support brand goals. We want to create meaningful behaviour change with PR that supports brand efforts and in turn meets business objectives. Your PR measurement framework should be specifically tailored to support these goals. 2) Think about impact: Reach and volume are not good indicators of good PR. Reporting should look at quality measures such as key message penetration, sentiment and prominence as well as business impact measures like website traffic and sales. 3) Take stakeholders on the measurement journey with you: Make sure the relevant stakeholders understand what each measurement means, why it's important and how it supports your overall brand goals. If they understand it, they can better see the value of your work. Most importantly I survived my first time speaking at a conference... and even enjoyed it! 💁♀️ 💁♀️

The main reason brands are disappointed in their PR efforts is the lack of results. That comes from: 1. The PR team promised more than it was capable of. 2. The brand thought results should come faster. Often, that's the fault of the PR team, which should have managed expectations better. That last part is a lot to unpack. We'd be happy to explain more if you reach out ([email protected]). The competition for PR coverage is every brand that wants to be in front of the same eyeballs that yours does. #EarnedMedia #PublicRelations

Building a media list is a vital skill that every PR pro needs to master. But with a myriad of formats, info to include, organization methods, and building tools, it can seem rather daunting. “PR activities are a lot to manage and require pros who have the experience to make the best connections and secure top coverage. Every company should showcase their unique voice and expertise to increase awareness and reputation. PR agencies like SlicedBrand can ensure that the proper work is being done to get companies the visibility they deserve.” Read SlicedBrand’s latest blog post on the topic: https://lnkd.in/eH8Jc5xK  #startupPR #PRtips #mediarelations #techPR #SlicedBrand #tiptuesday