Forbes Advisor’s Post

📍Pinterest just released their annual trend report: Pinterest Predicts 2024 Going to be super interesting to see what predictions turn out to be accurate and which brands flourish as a result of this Here's a few brands which I think will kill it based on the predictions: 🏕️ Rest Stops - Digital detoxes like Unplugged getting people off their phones and into nature 🧥 Eclectic Grandpa - Vintage clothing marketplaces like Vinted and Depop going strength to strength 🫧 Head to Glow - The bodycare market will boom just like skincare with innovative brands like Vacation Inc. Link in comments below 👇 #video #videoproduction #film #filmproduction #creativeagency #socialmedia #socialcontent #contentmarketing

Did you know? Over 60% of jewelry shoppers admit to being influenced by social media when making a purchase decision. Your feed might be more powerful than you think! 💍📱     Jewelry brands experienced a 40% increase in sales through Instagram ads in the past year alone! That's the power of an engaging visual platform. 💫✨ Also, according to recent data, jewelry brands engaging actively on at least three social platforms saw a 73% increase in sales compared to those using only one. Multichannel magic at work! 🌟💎         Unearthed Fact: Millennials and Gen Z aren't just scrolling; they're shopping! Around 80% of these digital natives have bought jewelry directly through social media. Are you one of them? 💻💍        Fun Fact: User-generated content shared by satisfied customers on social media leads to a whopping 90% increase in trust among potential buyers for jewelry brands. Your stories matter! 💬✨    #jewelrystoremarketers #factfriday #jewelrystores #jewelryshops #organicsearchresults #trends #onlinemarketing #marketingtips #jewelries #salestips #jewelrytrends

TikTok trends often get wrote off as being ‘silly’ or a ‘passing phase’, but every so often, one comes along that really indicates a shift in consumer behaviour.  “Underconsumption core” to me, is one of those. This trend isn’t just a phase; it’s telling us there is a deeper societal change. To truly understand consumer behaviour and buying patterns today, you must consider the broader context of society, the economy, and global events. Following closely on the heels of the “capsule wardrobe” trend, which encouraged investing in timeless, versatile pieces, “underconsumption core” speaks volumes about what people want right now. 1. It's well-known that Gen Z dislikes being overtly marketed to. But looking deeper, it’s not just about a distaste for targeted ads—there’s also a growing lack of disposable income compared to just a few years ago. 2. Last year’s push toward capsule wardrobes signalled a desire to move away from fast fashion. People are increasingly investing in quality staples that can be worn for years, hinting at a potential decline in the fast fashion industry. 3. The “underconsumption core” trend takes this mindset further. Instead of showcasing a 10-step skincare routine, it’s about making the most of what you already have. This is a strong stance against consumerism and constant upselling. The role of a social media marketer is shifting. And if you’re putting pressure on your social team to contribute solely to driving direct sales, you’re missing the mark. Because social media managers' most important role at this time is to connect with people in an authentic, human, way. 

After analysing a tonne of beauty campaigns on Pinterest, we’ve narrowed down our key tips to put your brand in front of more beauty shoppers and help drive results 👉 https://lnkd.in/eYPRU2P9

"EMV needs a KPI" said Melanie Bender CEO of #Rhode skincare by #HaileyBieber. I chuckled as I thought of adding "ASAP". #Creatoriq event in Los Angeles But in many ways Melanie unlocked a powerful Creator economy secret. You see for USA shoppers social is #entertainment and Posts by USA Creators are just another media (EMV = Earned Media Value) for reaching loads of shoppers, with brands paying for reach or "eyeballs" as it was explained me over and over again. Horrible way to describe the concept, but perhaps relevant to halloween. So what is the KPI? Chinese shoppers don't see social media as just entertainment, it is a critical tool for making smarter #decision. Chinese Shoppers (especially Chinese global shoppers spending US$100bn on overseas products) expect to be able to turn to social media and instantly find Posts by Creators who have genuinely used the product they are intending to #buy. If the Post does not exist the shopper does not buy. Game over. The KPI for these Posts is ultimately sales. And forget about followers, the value is in the #searchers. You see the Post by that Chinese Creator/KOC in LA who just shared her experience in using Rhode #Rasberry Jelly Lip tint will appear for months in the search results of Chinese global shoppers thinking of buying it. The Creator/KOC behind the Post has 500 followers, but more than 10,000 shoppers searching for the brand viewed the Post over 6 months and a lot of them spent. Chinese global shoppers are using social media to see through the #eyes of Creators/KOCs all over the world, which has a lot more value, and sounds far less gruesome than selling eyeballs. Although in the USA these types of "through my eyes" Posts on #Youtube and #Tiktok are available in abundance, shoppers in USA are typically not in the habit of turning to them for making shopping decisions, and more likely to turn to Amazon. But not for long. Over the next few years everyone in the USA will get in the habit of turning to social media to view Posts by Creators using the product they are intending to buy. Subsequently, the resale value of eyeballs in the USA will drop and the expression "buying eyeballs" will disappear except in Walmart at the end of October.

When it comes to product discovery, the fundamentals remain the same—get in front of your shopper's line of sight, whether that's a billboard on a highway, posters on the wall along the subway's escalators, or highlighted posts in the endless scrolling on social media. Per the study by Forbes Advisor, if #GenZ searches TikTok for gift ideas, hair and makeup, and wellbeing & fitness, then that's where you need to show your products. If GenZ searches Google for electronics, restaurants & bars, and local services for repairs/cleaners, then that's where you need to be seen. #ecommerce #customerjourney #productdiscovery

Hey LinkedIn Fam, Here is your weekly update for all things social. 1. Instagram will now let you highlight post replies in Stories, which could help to drive more community engagement. 2. Meta has announced that you’ll soon have the option to switch off read receipts for your DMs, so you can control when “Read” and “Seen” indicators appear (or don’t) for the sender in message streams. 3. Google shares the Top 100 Most Searched Products of 2023. https://lnkd.in/gq3X-P44 4. Instagram is introducing an update to post comments that would allow users to leave a poll as a comment. This could be a great way for brands and influencers to encourage more engagement and keep the conversation going. 5. TikTok will now offer a new Salesforce integration, helping businesses gather richer insights on leads and maximize their ads for higher conversion rate. #Google #SocialMediaUpdates #BurntToastDigital #SocialMediaManager #Meta

"If Alix buys it, I buy it" This article dives into how Alix Earle rocked TikTok, not just for fun, but for profit, showing beauty brands how to follow suit. It breaks down her strategies, revealing how she's managed to sell products like hotcakes. With examples and data, it explains the tactics and offers practical tips for boosting your own sales game. It's a must-read for anyone in the beauty business aiming to keep up in today's fast-paced digital world. Darin W. White

I chatted with The Independent today and I'd be interested to hear your thoughts too. ⬇ There is a trend currently on TikTok focused on underconsumption; stemming from a combination of factors - but all pointing towards a more mindful and deliberate approach to consumption. In this digital world driven by trends and new launches, there's still a noticeable movement towards slow beauty getting louder each day. This movement emphasises quality over quantity, sustainability over disposability, and loyalty over any novelty or fleeting trend. Impulse buying - whilst still very prevalent - is visibly reducing, especially when it comes to new and undiscovered brands. Instead, we’re finding that consumers are making much more considered decisions when it comes to the products they invest in. What's interesting is that brands are now needing to change their marketing strategies to accommodate this: ✨ Community > one-way content ✨ Transparency > discount codes ✨ Storytelling > quick sales pitches ✨ Loyalty > novelty Brands are focusing more on building genuine relationships with their audience, emphasising transparency, and promoting the long-term benefits of their products. I'd love to hear how you're seeing this play out in your industry. How are you adapting to these changing consumer behaviours?

Few brands, if any, manage to start with an audience of new parents and expand. But the folks at Hatch did just that when they realized the Rest light-up sound machine was being used by parents who wanted one for their own room. Cue a new product line, replete with a brand repositioning and one heck of a social listening strategy. Loved chatting with this team about their experiences for Modern Retail! #ecommerce #retail #sleep #wellness #rest #marketing #influencermarketing #celebrityinfluencerse #social #socialstrategy #sociallistening https://lnkd.in/dka_pXJ4