Introducing the web's first market map of the Product Analytics Market:
I was floored when I couldn't find one of these online.
Surely, Gartner or CBInsights or A16Z would have created one?
It turns out not.
So I spent the past 3 months:
• Talking with 25 buyers
• Researching the space myself
• Interviewing 5 product leaders at key players
This is what I learned about the most significant players in each space:
(that PMs and product people need to know)
1. Core Product Analytics Platforms
The foundational tools for tracking user behavior and product performance
Amplitude : The leader, an all-in-one platform for PMs to master their data
Mixpanel : The leader in easy UX and pioneer in event-based analytics
Heap | by Contentsquare: The automatic event tracking and real-time insights leader
2. A/B Testing & Experimentation
Platforms for analysis
Optimizely : The premier tool for sophisticated A/B and multivariate testing
VWO : The best for combining A/B testing with heatmaps and session recordings
AB Tasty: The all-in-one solution for testing, personalization, and AI-driven insights
3. Feedback & Session Recording
Capture qualitative insights and visualize user interactions
Medallia: The top choice for comprehensive experience management
Hotjar | by Contentsquare: The go-to for visual feedback and user behavior insights
Fullstory: The best for detailed session replay and user interaction analysis
4. Open-Source Solutions
Customizable, free analytics platforms for data sovereignty
Matomo: The robust, privacy-focused open-source analytics platform
Plausible Analytics: The lightweight, privacy-first analytics solution
PostHog: The versatile, open source product analytics tool
5. Mobile & App Analytics
Specialized tools for mobile and app performance analysis
UXCam: The best for in-depth mobile user interaction insights
Localytics: The leader in user engagement and lifecycle management
Flurry Analytics: The comprehensive, free mobile analytics platform
6. Data Collection & Integration
Gather and unify data across platforms
Segment: The top choice for effortless customer data unification
Informatica: The enterprise-grade solution for data integration and governance
Talend: The flexible, open-source data integration tool
7. General BI & Data Viz
Non-product specific tools for data analysis and visualization
Tableau: The leader in interactive, rich data visualization
Power BI: The best for deep integration with Microsoft tools
Looker: The modern BI tool for customizable, real-time insights
8. Decision Automation & AI
Systems for automated insights and decisions
Databricks: The unified platform for data and AI collaboration
DataRobot: The leader in automated machine learning and AI
Alteryx: The comprehensive solution for analytics automation
Check out the full infographic to see where your favorite tools fit and discover new platforms to enhance your product analytics stack.
