Flipkart’s Post

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Same-Day Delivery Showdown: Is Flipkart Gearing Up to Challenge Amazon & Quick Commerce? Flipkart announced same-day delivery services starting this month across 20 cities, including Delhi, Bengaluru, Mumbai, Chennai, Kolkata, Lucknow, Ludhiana, Nagpur, Siliguri, and Coimbatore, “at no extra cost.” But is it a game-changer, or just a case of FOMO? The Flipkart Gambit: 1. What categories? Mobiles, fashion, beauty products, lifestyle, books, home appliances, and electronics 2. What was required to do the same? - A pilot test with “Flipkart VIP" was launched in October 2023 for same-day and next-day deliveries in selected areas. - Heavy investments in multiple fulfillment centers expanded technology capabilities and utilized machine learning models for efficient route planning and product sortation. 3. How does it work? The customers need to order before 1 p.m. on Flipkart to get the order delivered by mid-night in the above categories. The Impact: - Consumers win with wider same-day options, potentially creating more competitiveness among all players. - Brick-and-mortar stores might face even stiffer competition for immediate needs. A few questions or thoughts around Flipkart’s move: 1. After failing once in 2014 with same-day delivery, will Flipkart be able to survive this time? 2. Can they maintain scale and profitability while ensuring same-day delivery across diverse categories? 3. Would this have an impact on established Q-commerce players ability to maintain their edge given Flipkart's vast resources and existing customer base? 4. How much will companies shake up their systems to ensure they follow the “instant gratification race” to win customers? What are your thoughts on the above questions? #ecommerce #flipkart #samedaydelivery #consumertrends #knowyoursector

Before posting about this particular topic I want to thank Dr. Jay Prakash Verma sir for giving proper insight into this topic, which I enjoyed thoroughly. Quarter 3 Festive Season Marketing Plan for Flipkart:- Revenue Estimates: - Durga Puja : ₹60,000 crore - Kali Puja: ₹50,000 crore - Raksha Bandhan: ₹15,000 crore Festive Season Revenue: - Flipkart India: ₹10,500 crore - Flipkart Internet: ₹52,000 crore   - (40% of the annual revenue comes in Q3) - Cleartrip  -Myntra Timeline and Phases- Since the festive season falls in September, Flipkart is ideal to complete the planning phase by June. Then Flipkart rolled out the brand awareness phase of the campaign at least 8 months prior in the month of March. Early Bird ads go live by September. This is done to capitalize on the positive customer sentiment right at the start of the Indian festive season.                                In order to cater to demand during the festive season, Flipkart created many seasonal contractual job opportunities across its supply chain including fulfillment centers, sortation centers, and delivery hubs.   Important note:                       “ IF THE PRODUCT IS NOT SOLD IN THAT ONE DAY,     THE PRODUCT WILL STAY FOR 1 TO 3 MONTHS IN THEIR INVENTORY”                                                                         ………IT HAPPENED IN INDIA                              This simple and clear plan helps Flipkart prepare for the festive season, aiming to increase sales and meet customer needs efficiently. JAI HIND IIEBM Indus Business School #Innovation #Management #DigitalMarketing #Technology #Creativity #Futurism #Startups #Marketing #SocialMedia #SocialNetworking #Motivation #PersonalDevelopment #JobInterviews #Sustainability #PersonalBranding #Education #Productivity #Travel #Sales #SocialEntrepreneurship #Fundraising #Law #Strategy #Culture #Fashion #Business #Networking #Hiring #Health #Inspiration

Flipkart to Start Rolling Out Same-Day Delivery Service in 20 Cities in India Flipkart announced that it will soon make same-day deliveries to select regions in India. A wide range of products will be eligible for this shipping option, the company confirmed. Although the firm has not set a specific date within which the service will be available to users in the country, it has provided a general timeline for the same. It is first scheduled to roll out to users in a few cities. Eventually, this shipping option will be rolled out to all users in the country. The company announced on Wednesday that same-day delivery will soon be available for Flipkart users in India. The service will start rolling out in February and will first be available in 20 cities. Customers in Ahmedabad, Bangalore, Bhubaneshwar, Coimbatore, Chennai, Delhi, Guwahati, Hyderabad, Indore, Jaipur, Kolkata, Lucknow, Ludhiana, Mumbai, Nagpur, Pune, Patna, Raipur, Siliguri and Vijayawada will be the first to gain access to the service. Flipkart noted that for users to access same-day delivery, the order for an eligible item will need to be placed by 1pm. The customer can then be assured of getting the concerned item delivered before 12am (midnight). Orders placed after 1pm on a given day will be delivered the next day. According to Flipkart, the service will be scaled out over several months to reach more users until the shipping option is available to users all across India. The firm added that several products - including mobiles, fashion and beauty items, lifestyle products, books, home appliances and electronics will be eligible for same-day delivery. Amazon, a competing e-commerce platform in the country, offers different shipping options to its users including same-day delivery. For Amazon Prime members, same-day, one-day and two-day delivery options are free. Both Prime Lite and non-Prime users can access same-day and one-day delivery at an additional fee of Rs. 175 and Rs. 125 per item, respectively. However, Prime Lite members can enjoy a free two-day delivery — customers without a Prime subscription will need to pay an additional Rs. 120 per item instead. for more news visit www.2yodoindia.com #2YoDoINDIA #Flipkart #FlipkartSameDayDelivery #SameDayDelivery #Amazon

Have you noticed how Flipkart's Big Billion Days Sale and Amazon's annual festive sale have become more than just shopping sprees? Is it Changing the Game for India’s Market? It’s now a major event that’s transforming the Indian market in ways we couldn’t have imagined a few years ago! 📊 For Consumers: It’s not just about getting great deals anymore.  With huge discounts across all categories, more people—especially in Tier 2 and Tier 3 cities—are now able to buy products they once considered out of reach. From smartphones to home appliances, it’s opening doors to new possibilities for millions of Indians. 🏬 For Businesses: Sellers, especially small and medium enterprises, are finding new ways to grow and reach a national audience.  The sale is a powerful platform that helps them scale quickly and connect with consumers across the country. 🌱 The Ripple Effect: It’s not just about immediate sales.  These annual sales are boosting supply chains, creating jobs, and fueling the growth of India’s digital economy. It’s helping India carve out a bigger space in the global e-commerce landscape. Ahead of the sale last year, Flipkart generated over 1 lakh jobs across its pan-India supply chain, while Amazon India added 1.10 lakh temporary jobs in cities like Mumbai, Delhi, Pune, Bengaluru, Hyderabad, Kolkata, Lucknow, and Chennai. Flipkart and Amazon's annual sales aren't just events — they're a revolution in how India buys, sells, and grows. #Flipkart #BigBillionDaysSale #Ecommerce #DigitalIndia #MarketTrends #IndianEconomy #BusinessGrowth #ConsumerTrends #RetailRevolution #IndiaBooming #SMEGrowth #TechTransformation

Flipkart to add Google as an investor in latest funding round Bengaluru – May 24, 2024: Flipkart announced that it will add Google as a minority investor in its latest funding round led by Walmart. This move is subject to regulatory and other customary approvals. Google's investment and Cloud collaboration aim to help Flipkart expand its business and modernize its digital infrastructure to serve customers across India. Flipkart has seen its grocery business grow by 1.6 times compared to last year. Flipkart Grocery offers next-day deliveries in over 200 cities including metros such as Bangalore, Chennai, Kolkata, Mumbai, New Delhi, and tier 2+ towns such as Anantapur, Berhampore, Gorakhpur, Moradabad, Nagaon, Saharsa, Shimoga, Vellore, among others. Additionally, the company claims that over 50 per cent of grocery deliveries are made through electric vehicles (EVs), and overall 140 per cent y-o-y EV growth recorded. #Marketing #flipkart #walmart #Buisness #technology

𝐀𝐦𝐚𝐳𝐨𝐧 𝐈𝐧𝐝𝐢𝐚 𝐆𝐞𝐚𝐫𝐬 𝐔𝐩 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐅𝐞𝐬𝐭𝐢𝐯𝐞 𝐒𝐞𝐚𝐬𝐨𝐧! In a move to enhance delivery speeds and boost customer satisfaction, Amazon India has launched three new fulfillment centers in Delhi NCR, Guwahati, and Patna ahead of the festive season. With a combined storage space exceeding 1.2 million cubic feet, these centers will enable faster fulfillment for customers in North and East India. 𝐖𝐡𝐚𝐭'𝐬 𝐞𝐱𝐜𝐢𝐭𝐢𝐧𝐠? - 2.5 lakh sellers across Delhi NCR, Bihar, and Assam will benefit from this expansion. - It will create thousands of job opportunities—both full-time and part-time roles. - The centers are operational just in time for the festival rush! Additionally, Amazon's Business continues to see incredible growth, with a 111% CAGR over the last six years and notable expansion in areas outside metro cities. A recent study shows 71% of respondents plan to shop online during the upcoming festive season, with many intending to spend more than last year! 𝐓𝐡𝐢𝐬 𝐞𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧 𝐢𝐬𝐧'𝐭 𝐣𝐮𝐬𝐭 𝐚𝐛𝐨𝐮𝐭 𝐟𝐚𝐬𝐭𝐞𝐫 𝐝𝐞𝐥𝐢𝐯𝐞𝐫𝐢𝐞𝐬—𝐢𝐭'𝐬 𝐚 𝐛𝐨𝐨𝐬𝐭 𝐟𝐨𝐫 𝐬𝐞𝐥𝐥𝐞𝐫𝐬, 𝐥𝐨𝐜𝐚𝐥 𝐞𝐜𝐨𝐧𝐨𝐦𝐢𝐞𝐬, 𝐚𝐧𝐝, 𝐨𝐟 𝐜𝐨𝐮𝐫𝐬𝐞, 𝐨𝐮𝐫 𝐟𝐞𝐬𝐭𝐢𝐯𝐞 𝐬𝐡𝐨𝐩𝐩𝐢𝐧𝐠! #amazonsale #amazonsellers #aamzontips #amazongrowth #amazon #ecommercesellers #ecommercetips

In the realm of #quickcommerce, #Tier2cities are not just markets; they are hubs of untapped opportunity and rapid expansion. Flipkart has identified these cities as key growth areas where 60% of its customers resides. Even after facing challenges in logistics ,talent acquisition, understanding local preference & ineffecient supply chain it is focusing on increasing its reach in non metropolitan cities by Influencer campaigns tailored to local languages (eg- #FlipkartShoppingMela,which was rolled out in Languages such as Oriya , Bengali, Manipuri, Assamese) and live streams to engage consumers (Nearly 4.5 million visits were reported during these livestreams with 65% coming from tier 2 cities) . We see that Flipkart recognizes the immence potential in tier 2 & tier 3 cities and is actively tailoring it's offerings and marketing efforts to tap into this growing consumer base. These cities are driving E-commerce & Q-Commerce evolution and represent a significant opportunity for platforms like Flipkart. #business #QCommerce #Ecommerce #MBA #Ims #RU #ideas #management #india IMS Ranchi University Malavika Sharma Dr. Alka Singh

Flipkart is committed to fostering economic growth and entrepreneurship in Uttar Pradesh. With 105+ supply chain facilities and warehouses, enabling 200K+ businesses we've facilitated the creation of 600K+ direct and indirect jobs. Key partnerships with the government have allowed Flipkart to meaningfully enable contribution to the state's goal of a one trillion economy. Under #FlipkartSamarth working with partners such as Uttar Pradesh Khadi Village Industry Board and UP ODOP has given us a chance to celebrate the craftsmanship of local artisans, enriching the economy and preserving cultural heritage. #FlipStart #uttarpradesh #supplychain