Fleet’s Post

🌟 Meet Our Team: Sergey Bort, Vice President of Marketing & Strategic Business Development at GP Transco 🌟 As the head of the Marketing team, Sergey is pivotal in developing and overseeing all our marketing activities, public relations, branding efforts, research initiatives, strategic partnerships, and much more. His sharp insight and executive-level decision-making keep us pushing forward and setting industry standards. But Sergey isn't just all about marketing. Here's a peek into what he loves and hates: Things Sergey Loves: Ribeye Steak - A true connoisseur of this rich, flavorful cut, it’s his go-to choice for a hearty meal. Cycling - Whether it's hitting the trails or a scenic road route, cycling is his way of staying active and clearing his mind. True Crime Documentaries - He’s hooked on unraveling mysteries and the intricacies of each case. Things Sergey Hates: Rude People - Nothing turns him off more than unnecessary rudeness. Being Cold - Sergey is definitely not a winter person; he thrives in warm environments. Goat Cheese - Despite being a food lover, goat cheese just isn’t for him. Sergey’s blend of passion for marketing and his unique personal tastes make him a cherished member of the GP Transco family. 🚚💼 #GPTeamSpotlight #MeetOurTeam #MarketingLeader #EmployeeSpotlight #GPFamily #TruckingLife #LifeAtGPTransco #MarketingExpert

#Marketing isn’t always a focus for #trucking companies, especially big fleets with household names. Their name recognition, network and capacity alone can be enough to win over shippers. But some #logistics companies are stepping up marketing, whether it’s a sponsorship or a TV ad or social media campaign. Front-facing tools help fleets differentiate themselves, so they can attract drivers and shippers while maintaining their reputations among existing employees and customers.

Announcement 📢 It’s Safe For Filipinos to Visit Kentucky 🐎 There is at least 5 of us, 6 if you include me lol. In all seriousness, Team MXS Video Production team came out to visit our friends at Dan Cummins Auto Group to create fresh new Video Content. In #sellingcarslikecandybars fashion, I had to make sure I documented snippets of my journey and the dealers journey of world dominance. To Josh Cummins, Tony Klarakis, and the whole Cummins group, thank you for always welcoming our team with that Southern Hospitality. I am so proud of your organization’s growth and excited to see you sprinkle some of that magic into that Ford Lincoln Dealership. Look out Ford Lincoln Dealerships, Dan Cummins is Cummin to put their stamp on the Ford Lincoln Brand 💪🏼 Through my experience of traveling and helping dealers create compelling videos for their dealership, I’ve learned that consumers just want to do business with people they can connect with. Whether that is through informative content, brand related messaging, or even entertaining videos, dealerships should continue to strive to create engaging content that caters to their audience. What I have learned from working with a group like Dan Cummins, is just treat people the way you want to be treated and the rest will fall into place. How are you Branding your Dealership and people to grow? Have an amazing weekend my LinkedIn Family and like always keep #sellingcarslikecandybars 🚗💨 #ford #lincoln #cardealership #autogroup #automotive #autoindustry #videoproduction #socialmedia #marketing #branding #relationships Marc Dib Eric Chheng Charles Wood Rammy Khatib Kaleb Glass Dustin Damesworth Rosa Almaraz Ariel Winter Jimmy Bach Kelli Verdi

Ever notice that even if you’re not first, you can still win by owning your spot? 🪜 . . That’s because in marketing, there’s always a ladder, and each brand has its rung. 🧗♂️ . . Let’s talk about Avis. 🚗 Avis wasn’t the top car rental company—Hertz was. So, what did they do? They embraced being #2 with their famous slogan: "We’re #2, so we try harder." 🎯 Why? ➝ Because they understood that their best strategy wasn’t to claim the top spot but to own their place on the ladder. And by doing so, they became the go-to for people who wanted a better effort from their rental company. 💼 Now, picture this! You’re choosing between rental companies. You think of Avis because they’ve made being #2 something positive. ➝ That’s the ladder in action—owning your spot on the rung. 🧠 It’s not about always being first; it’s about making the most of where you are. 💡 Position + Strategy = Brand Success ✅ Follow Muhammad Nabeel Ahmad to find your brand’s place on the ladder and make it work for you. 🚀 P.S. What spot does your brand own on the ladder?

THIS!!!!⬇️⬇️⬇️ is the power of messaging through story telling! Oh to live in a world where this was not just a holiday or social-event marketing strategy but a more commonly used standard practice of branding. Chevrolet NAILED IT! What a great ad! ♥️ #marketing #holidays #storytelling #authentic #communication #tears #genuine

Leveraging the power of story. I challenge you to watch this film without getting emotional. If you are a business, small or large, it is crucial to recognise the power of story and connection with audiences to deliver your brand values and unique position in the market. After all we only do business with people and brands that we like and trust. At Indimax Productions this film demonstrates the way we also approach our clients and empower them to the value and power of story. In 2024 how will you use story to engage in your branding and marketing campaigns? https://lnkd.in/deAgq6ix

Kahn Media Employee Garage Spotlight! As an agency that works almost exclusively with niche market, enthusiast driven brands, #authenticity is key. That's why our team of experts are also enthusiasts, with a deep and personal connection to motorsports and car culture. Our second feature in this series is on Kevin Mirsepassi and his 2004 BMW 330i ZHP __________________________ Q - Tell us your name and your role at Kahn Media. A - My name's Kevin Mirsepassi and I’m on the PR team as an Account Executive at Kahn Media Q - What kind of clients do you work with? A - I work with a couple of our OEMs, Maserati and RUF Automobile Q - What got you into car culture? A - My dad got me into cars when I was very young, giving me a 1959 VW Bug pretty much at birth (which I still have to this day). When I moved to SoCal 10 years ago, I really fell in love with the culture surrounding cars. Q - Did having a personal affinity for cars influence your decision to work with Kahn Media? A - Absolutely! I had known about Kahn for some time, and it always seemed like the perfect place to work for enthusiasts. I was ecstatic to be brought on the team in 2022! Q - Dream Cruise - What car, What road, What time of day? A - Probably cruising Highway 33 in my ’95 Miata with the top down at dusk __________________________ #marketingagency #authentic #contentmarketing #employeegarage

This is the second episode in our new Kahn Media Employee Garage series where employees share what’s in their garage and how they got involved in car culture. This video is on Kevin Mirsepassi - a kickass PR pro who also happens to do his own wrenching and is a delightful person to boot. Check it out!

I’m excited to announce the founding of Z-Trak - the easiest and most versatile solution on the market for mounting almost anything in the back of a pickup truck. I have founded this company based on patented products that I see a need for in the market every day. While we aren’t fully ready to launch yet, we do have some products ready to go. Over the next few weeks I will be securing investors for the big launch as well as firming up our supply chain for a big boom. To my friends who want to help - the biggest things I am looking for right now are: 1. Potential investors 2. Packaging solution - we have the product but we need a good packager, preferably here in Utah that can get product ready for sale. 3. Metal manufacturers - while we have a decent supply chain now, we know we may need to look at other supplies to get our costs in line. They will need a turret punch to build our product. 4. Affiliates - we’ll be sending out 100+ samples to potential affiliates/influencers in motorsports, mountain biking, and other industries. If you know someone you think would love our product I would appreciate an introduction. You can learn more on our website z-Trak.com. The site will soon be revamped and rebranded, but still has some good info as it sits. A note to my lighting friends - I am not leaving Brilled or the lighting industry. I love my network here. I have stepped down from my executive position at Brilled to a sales role so I can focus on my key accounts and starting this new adventure. So excited to see what the future brings!

The Forgotten Drivers: Why a Stellar Car Alone Won't Win the Race In the grand theatre of business, there’s a common oversight that can stall even the most well-oiled machine: the assumption that a superior product (our race car) alone is enough to clinch victory. Here’s a fresh take on why investing solely in the 'car' and expecting it to win races overlooks the essence of marketing and sales integration. Crafting the Car: The Role of Marketing Imagine, if you will, marketing's role in sculpting a formidable race car. This process involves more than just assembly; it's about crafting a narrative, igniting interest, and drawing the crowd to the track. But here's where the plot often thickens: an impeccable car, with its gleaming chassis and roaring engine, is only the beginning. It’s a masterpiece of engineering, poised at the starting line, but without a driver, it’s merely a sculpture of potential. Beyond the Pit Lane: The Necessity of Navigation This is where the narrative needs a shift. The belief that a stellar marketing strategy alone can navigate the complex circuit of consumer engagement to the finish line is a misconception. Marketing can indeed assemble a crowd, fill the stands with eager spectators, and even strategise the pit stops. However, it’s the driver – our sales strategy – that brings motion to potential, guiding the car through each twist and turn of the market’s demands. The Unseen Drivers: Sales and Strategic Partnerships The drivers, often waiting in the wings, are the sales teams and strategic partners who know the circuit like the back of their hand. They understand that every race is different, with its own set of challenges and opportunities. Investing in these drivers means recognising the nuanced skill of navigating conversations, the strategic pit stops of negotiation, and the agility to adapt to changing conditions on the track. Winning Requires a Team Victory is seldom the feat of a single entity; it's the culmination of teamwork, where the car, the crew, and the driver unite in purpose. The oversight lies in expecting marketing alone to carry the trophy home. It's akin to preparing for a grand prix with only a pit crew and no one behind the wheel. Yes, the car might be the best on the grid, but without the strategic input of sales - the drivers who push the limits, who understand the competition, timely follow-up leads and who can make split-second decisions - the race remains unwon. Closing Thoughts: A Call for Cohesion The lesson here is clear: investing in creating the 'car' is just the outset of a more intricate play. The true art of winning races in the business arena lies in acknowledging and empowering the drivers - the sales strategies and the relationships that propel us forward. It's about creating a synergy between the brilliance of marketing's creation and the tactical acumen of sales execution.