STORY Studio were invited to produce this case study film for our client Goodman.
They wanted us to tell the story of Albion Fine Foods Ltd - a family run business based in Kent, supplying produce to high-end restaurants in London and the South East.
The key to this project was good planning. A word that has been part of my working life for 20+ years. I have led on the organisation for coverage of general elections, Papal visits, Commonwealth Games and special programmes.
When you are filming and gathering content for anything - planning and good logistics is key. It provides a solid foundation to let creativity flourish.
This project was in Kent, at a distribution facility spanning over 130,000 sq ft, with multiple interviewees - and we (Ian Snape and I) had one day to film it all.
So what did we do to make it happen? Working closely with Emma Pickering we:
📽 Established who we were speaking to and what they could contribute using previously written case study copy
📽 Created a detailed storyboard for the client - to ensure we were on the same page before anything was filmed
📽 Created detailed briefing notes to compliment that storyboard - everyone taking part knew what was expected of them
📽 A recce - not always possible, but in this case I was able to check out the warehouse a month before filming day
📽 A filming schedule - what we needed and when, allowing Albion Fine Foods Ltd to prepare for our visit
Our filming day, whilst incredibly busy, went very smoothly. We were able to capture all the content needed to tell the story visually, but still had time to carry out the interviews and make sure we had the soundbites to reflect this brilliant business.
I am a journalist, so for me it isn’t about reading pre-agreed questions. It is about listening and picking up on what the interviewees are saying. Asking questions in different ways, mapping out the structure in my head as I go. To do this you need time on the day and detailed research and prep in the run up to filming day.
Albion Fine Foods Ltd is a family business, they love what they do, are passionate about the people they employ and were genuinely excited to call Goodman’s Crossways Park their new home.
A big thank you to Toby Raphael, Harry J., Lee Deeble and the team for making our day run so smoothly - and so enjoyable.
Want to find out more about what we do - [email protected]
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At Goodman’s Crossways Commercial Park, a high-quality environment is creating room for Albion Fine Foods Ltd’s team to thrive and connect during their working day. Find out more here: https://brnw.ch/21wJnY8
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1moCongrats!