Flair Airlines’ Post

5Continents has announced the appointment of Sabrina Greca as its national director of business development and marketing. #travelindustry Sabrina Greca #travelnews #businessdevelopment #travelindustrynews

Last few days have been busy - travelling and working at the airports mainly! I actually spent two whole days on a Sunday and Monday at airport lounges to work in between my flights. However, B2B Marketing never sleeps! Whether is strategizing for a new campaign or doing market research, us marketers are always on the go. I need to admit that I would always choose to be uncertain about the workplace than the office. Life gets more exciting when things are unpredictable. Airport lounge beats the office! Unlimited coffee refills? Yes, please! 😆☕️ Who's with me? #marketers #marketinglife #b2bmarketing

Fascinating article, great insight

An interesting piece, though not something new. The real work in the industry still happens with human connections. Agents to agents to clients. More and more new age brands have and are switching to traditional models. Yes the Internet cannot kill the agents, the industry at grassroot is far too fragmented, guides, transports, hosts, personal touches, innovation not just through tech, but, innovative value prop. That's why in high-end travel and experiential travel, your trade partners are so crucial, and so are the amazing trade shows. Trade partners become your natural resellers and marketing/branding channels. Often generating more revenue than online mediums, at a much lower CAC, and greater bottom line. The future of travel is Collaboration and NOT Competition.

Did you know that a carefully designed and executed incentive travel programme can increase sales productivity by 18% and produce a ROI of 112%? Sales teams are at the heart of stimulating business growth, and those that work in sales would attest to the highly competitive and challenging nature of the role. Motivation is key to meeting and exceeding sales targets and retaining and building customer relationships. Discover how incentive travel programmes can drives sales performance and business growth https://okt.to/D5q1U8

🤔Did you know that the 𝗚𝗹𝗼𝗯𝗮𝗹 𝗧𝗿𝗮𝘃𝗲𝗹 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 is expected to grow at a CAGR of 3.9% from 2021 to 2026? Amazing, isn't it? 🌎✈️ The key to grasping this growth opportunity is to run innovative promotional campaigns that pique the interest of prospective travelers. Here are five promotion ideas that can supercharge your travel and tour agency's growth. 🚀📈 1. Seasonal Discounts and Packages: Offer discounts or special packages around popular travel periods or special events. This creates a sense of urgency and exclusivity. 2. Referral Program: A referral program incentivizes customers to act as brand ambassadors. It's a win-win situation - customers get perks and your agency gains new clients! 3. Social Media Contests: Engaging contests on social media can get your audience excited and talking about your brand. Plus, it's a great way to showcase your offerings. 4. Partner Collaborations: Collaboration with complementary businesses in the travel industry can help you reach new audiences and provide unique offerings. 5. Loyalty Program: Rewarding repeat customers with exclusive benefits is a great way to boost customer retention and turn them into loyal fans. In the growing travel industry, innovation and creativity are key to staying ahead. It’s time to take your promotional campaigns to new heights! 🚀 What are your thoughts, fellow travel professionals? Any promotional tactics not discussed here that you've found to be successful? Let's discuss! #travelindustry #globalgrowth #promotionalcampaigns #travelagency #discounts #referralprogram #socialmediacontests #partnercollaborations #loyaltyprogram #innovation #cre #ReachifyMe

Travel agents are more than an extension of your sales teams. They are your brand advocates. After years of sales and marketing in travel, that has to be one of the most valuable lessons I have personally learned. And now, a recent survey shared by TravelAge West revealed that travel advisor sales will increase in 2024, with luxury paving the path forward. So, as a sales leader and hotelier, how can you ensure you're aligning with some of the most powerful forces in this industry to propel your travel brand forward? 1. Believe, and more importantly, trust in the knowledge, expertise, and power of travel advisors. They are very eager, determined, and driven. If they're not already familiar with your brand, invite them into your world. 2. Invest heavily into not only robust travel agent programs, rewards, and benefits — but tools that will empower your sales partners to grow their business (not just yours) like social media workshops and more. 3. Create a direct line of communication, ensuring you're regularly updating them and keeping them top of mind in both your sales and marketing initiatives. This means regular email marketing, social media calendar and content, the works. 4. Empower your sales and business development teams to support their travel agent advisors — give them a budget, allow them to make decisions, trust that they know what their advisors need. 5. And last, but certainly not least, listen to your advisors. Travel advisors are a direct line to consumers. If something isn't working for them, it's not working for the consumer either. How do you plan to leverage the power of travel advisors to elevate your brand's presence and drive growth in 2024? #traveladvisors #travelagents #salesleadership #businessdevelopment #hospitality #travelandtourism

Credo Travel Consultancy has crafted a little something to steer your business towards remarkable sales growth. I have been dying to share this for a while now and I am excited that it is finally available. This quiz offers a reflective pause to consider how your marketing, sales approach, systems, and team dynamics align with your lead attraction and conversion goals. It’s a chance to uncover insights and possibilities you might not have considered! Click the link below for an insightful exploration– it’s entirely on us. https://lnkd.in/d5bHd5y7 #Growth #Mindset #SalesSuccess #LeadershipDevelopment #Reflection

Heads up to all my connections in the travel and hospitality sector! This is a great success story from Hyatt Hotels Corporation using Sales Navigator! Asad Ahmed and the Hyatt Hotels Corporation team achieved an incredible 3x ROI in just one year by harnessing the power of Sales Navigator to centralize their digital selling efforts and scale relationship-building, all while maintaining the personalized approach so crucial in hospitality. Enhance your sales strategy with Sales Navigator. Build valuable relationships at scale and keep your approach personal and impactful. https://lnkd.in/ecnknHAd

Have you followed all the steps we outlined for launching direct sales in our previous post but still aren’t seeing the results you hoped for? There might be another issue at play… Let’s figure it out in the next post! Is this situation familiar to you? Let us know in the comments! ⬇ #exely #hoteltech #traveltech