Florida Beverage Association’s Post

Pepsi Electric: The Bold New Cola Innovation ⚡ PepsiCo has introduced "Pepsi Electric", a vibrant blue cola with a zesty citrus flavor, expanding its Zero Sugar portfolio. Launched at the Cannes Lions International Festival of Creativity, this limited-edition beverage challenges traditional cola expectations, catering to Gen Z's appetite for unique and bold experiences. Key Highlights: 1. Innovative Flavor and Design: Featuring a striking electric blue liquid and a refreshing citrus taste, Pepsi Electric is designed to stand out in the crowded cola market. 2. Health-Conscious Option: As a zero-sugar drink, it meets the growing consumer demand for healthier beverage choices without compromising on taste. 3. Strategic Launch: Initially available in 500ml bottles, it aims to drive impulse purchases and increase in-store traffic. Marketing and Branding Insights: - Youth Appeal: Pepsi Electric aligns with the Thirsty for More campaign, targeting younger consumers with its bold and adventurous flavor profile. - Visual Impact: The electric blue and black design ensures high visibility on shelves, making it easy for consumers to spot and choose. Impact on Consumers: - Unique Experience: Pepsi Electric provides an exciting and refreshing alternative in the cola segment, appealing to adventurous taste buds. - Enhanced Brand Loyalty: By continuously innovating, PepsiCo strengthens its brand loyalty, reinforcing its reputation as a leader in the beverage industry. To conclude, Pepsi Electric exemplifies PepsiCo’s commitment to innovation and consumer engagement. By offering a visually striking, health-conscious, and uniquely flavored product, PepsiCo continues to set new standards in the beverage industry. 💬 What are your thoughts on Pepsi Electric? How do you see it influencing the cola market? Check out the link below #PepsiElectric #PepsiCo #Innovation #Cola #ZeroSugar #MarketingStrategy #BrandLoyalty #GenZ

I once noticed how Pepsi vending machines are always next to Coca-Cola machines and wondered why. Turns out, it’s a brilliant strategy. By being side by side, these brands use psychology to boost sales. When given a choice, you're more likely to pick your favorite rather than walk away. This ensures a win-win for both brands. It's similar with fast-food giants like McDonald's and Burger King – their proximity benefits both. What other examples of strategic placement have you seen in the market? #MarketingStrategy #BrandPlacement #Pepsi #CocaCola #ConsumerPsychology #BusinessGrowth #kiiam

Dr. Pepper is now the #2 soda brand, tied with Pepsi, from #6 20 years ago. Coke is still the far-ahead #1. How did Dr. Pepper do this? Major marketing investments to Gen Z who want to be cool and different, and a clever distribution strategy. Coke and Pepsi both court national restaurant chains like McDonalds, Burger King and Wendy’s. Where there is Coke there will be no Pepsi as they are almost perfect substitutes. But Dr. Pepper often exists alongside each one and can be found at Both McDonalds and Wendy’s. A bit of history: Dr Pepper is one of the oldest soda brands in the U.S.—older than Coca-Cola or Pepsi. It was invented in 1885 by Charles Alderton, a young pharmacist and soda-fountain operator who wanted a drink that evoked the aroma of the drugstore where he worked in Waco, Texas. Doc Pemberton founded Coca Cola in 1886 and didn’t make a profit for about 12 years. He bought the formula for $500, his entire life savings. Source: WSJ #marketing #advertising #soda #coke #pepsi #drpepper

Unpacking the Beverage Industry: What prompts a giant like Subway to switch beverage suppliers after years of loyalty? Well, it likely boils down to two key factors. First, PepsiCo utilizes corporate-owned bottlers - which gives the company tighter control over negotiating opportunities of this scale because they do not have to negotiate with multiple independent bottlers. Secondly, the synergy between PepsiCo's Frito-Lay division and Subway, a major food service account, brings a wealth of transactional insight and cross-brand opportunities. Their joint portfolio not only enhances value but also provides invaluable knowledge on merging brands seamlessly. Curious about the dynamics behind such transitions? Dive deeper into the intricacies of subway's switch here. https://loom.ly/aWgoDx0 #beverageindustry #beverage #negotiations #expertise #beveragedeal #beverageagreement #exclusivepouringrights

How Dr Pepper took on Pepsi to become the new #2 soda. “Coke vs. Pepsi” has been over-explained. Consumers were forced to take a side during the cola wars, documentaries were filmed, articles were written… But nobody saw Dr Pepper coming 👀 They distanced themselves from the cola wars and leaned into differentiation to stand out. It didn't start out that way though. Despite first being served in 1885 (one year before Coca-Cola), Dr Pepper didn’t see immediate success like Coke and Pepsi did. Their messaging was by-the-books and similar to other sodas at the time. They also had limited distribution compared to Coke and Pepsi, focusing more on Texas and the surrounding states. (this was common for sodas at the time, as many bottlers that worked with Coke and Pepsi were barred from partnering with competitors) But in the 1960s, they got their first big win by differentiating. They argued that they weren’t a “cola" and were able to legally open up PepsiCo and Coca-Cola bottlers—expanding distribution across the country. And that’s where things get really interesting. They continued marketing themselves as an alternative to colas throughout the 1970s, and business boomed. So much so that in the 1980s, Coca-Cola tried acquiring them. But after the deal was blocked by the FTC, Dr Pepper merged with 7Up instead—another highly differentiated soda, famous for their “Uncola” campaign. Dr Pepper didn't completely remove itself from colas though. In fact, it partners with PepsiCo to distribute its brand to restaurants. Why? Most restaurant chains sign exclusivity contracts with either Coca-Cola or Pepsi in exchange for a discount. By partnering with PepsiCo for distribution, Dr Pepper can reap the benefits of wider distribution without forcing restaurants to serve their soda exclusively. Today, Dr Pepper is manufactured and distributed under Keurig Doctor Pepper and is clearly showing no signs of slowing down.

Times have changed and PepsiCo is making the most - or least - of it. The Pepsi brand has teamed up with Shaq to promote minicans, a package that will get a big push from the brand this year. The emphasis is timely given concerns that consumers need more affordable food and beverage package sizes in these inflationary times (and at a higher price per ounce, which is good for the bottom line and investors). The last time Shaquille O'Neal and Pepsi partnered in 1994, they were promoting a 1-liter bottle of cola called the Big Slam. Times have changed in the era of revenue growth management and sugar reduction. See that ad here: https://lnkd.in/eyVM93_d

𝐏𝐫𝐢𝐜𝐞 𝐰𝐚𝐫s 𝐢𝐧 𝐫𝐞𝐭𝐚𝐢𝐥 Playing with a low-price slogan is quite tricky and challenging because it's an easily replicated strategy that competitors can adopt. Altering prices within the system is swift and simple, leading to the disappearance of your competitive advantages. The question then arises: how long can you and your competitors engage in a price war? This is why retailers, preparing for price wars, are exploring new channels and tools to enhance profitability, such as expanding services and introducing new non-retail assortments.

Ever noticed a Coca-Cola vending machine right next to a Pepsi one❓ I have, and it's always fascinating! These soft drink giants are known for their fierce rivalry, yet sometimes their marketing strategies overlap in ways that make you pause and think. When you see just a Coca-Cola vending machine, the decision is simple: "Do I want a Coke or not?"🤔. However, when you spot both Coca-Cola and Pepsi vending machines side by side, the question shifts to: "Do I want a Coke or a Pepsi?"💡 See what happened there? Placing these machines together turns them into direct substitutes, offering us a choice and enhancing brand presence for both. It's a brilliant strategy that underscores the power of competition and choice in marketing. Just amazing! The Coca-Cola Company PepsiCo Haidri Beverages Pvt. Ltd. PepsiCola International Franchise Coca-Cola UNITED Careers PepsiCo Foodservice #MarketingStrategy #BrandRivalry #CocaCola #Pepsi #VendingMachines #ConsumerBehavior #MarketingGenius #BrandCompetition #MarketingInsights #AdvertisingStrategies #marketing #competition #colddrinks

🚨FOOD INDUSTRY NEWS🚨 Kraft Heinz is looking to sell OSCAR MAYER FOODS, the big maker of hot dogs, cold cuts and bacon. Kraft Heinz has tapped Bank of America and Centerview Partners to gauge interest in the business, which could fetch something in the neighborhood of $3 billion to $5 billion. It is possible there won’t be any transaction. 🥓 #earnings #sales #manda #foodindustry #newsletter

VBL most selling product is not Pepsi, Mountain Dew, Seven-Up or Miranda, but it is STING! 🤯💰 Yes, you heard it right – STING is supreme as the highest-selling beverage brand in the country, It is the highest selling Beverage Brand in the country much above Pepsi and Moutain Dew in a very short time span In the Visi Coolers, PepsiCo or Mountain Dew seems to be winning, since they are heavily advertised and associated with some Sports and have partnershiped with QSR Brands. STING commands a higher selling price than our cola, but in the Energy Drink Segment it's just a fraction 1/5 cost of Red Bull, Monster in the Energy Drink Segment. So, what's the secret sauce? STING combines the best of both worlds – Energy Drink with a premium brand at an affordable price. When you grab that STING, you're not just sipping on a beverage; you're diving into a nationwide favorite that packs a punch without breaking the bank. This Drink has done Extremly well for the company by becoming a key growth driver! #strategy #venturecapital #fastmovingconsumergoods #varunbeverage #business