Words matter to David Matathia, and he feels they should to agencies and their partners as well. True to his message, David wrote a thoughtful piece around the importance of understanding the language agencies and their clients are speaking.
I wrote some words about the power and importance of words. More specifically, the dangers of misunderstanding and misusing the words we use. #marketing #agency #advertising
I Help Advertisers Scale Paid Media Campaigns With My Accelerated Scale System & AI Marketing Technology Stack. My Team Has Managed Over $500 Million In Ad Spend.
Prioritizing safe and generic marketing? That’s a one-way ticket to failure town. Here’s why: Copying your competition can only take you so far. It can't get you real scale. It can't make you dominate your market. We're in the business of attention and far too often marketers think you can templatize this with generic ads. The problem is most online ad platforms work as an auction, so the history of the campaigns you're ripping off will always give them an advantage in that auction. So you absolutely must outclass them in execution or you don't stand a chance. Creative and unusual ideas will always capture attention — even if it's short-lived. Your copy doesn't need to make everyone happy. Not everyone will understand and not everyone needs to. You just need to convert your ideal customers. #creativemarketing #marketing #mediabuying
Ready to give your media strategy a creative twist?😉 A creative strategy is a plan that outlines how a company or organization will use creative elements to achieve its marketing or advertising goals. Did you know there are several types of creative strategies to achieve your brand’s marketing goals? Well, in this article, SublimeStart shares knowledge for your next creative strategy. ➡️Read it here: https://lnkd.in/eHy6VKhe #marketingstrategy #datadrivenresults #creativecontent #Marketingoutsourcingservices
Founder at Wallaroo Media & Arvo Digital - two of the best eCommerce marketing agencies in the country. If you want to scale profitably, please DM me!
Why “comment baiting” in ads works 💬 Do something dumb in the video that people will make fun of 😂 Purposely misspell words in the copy so the know-it-alls correct you 📚 Watch the video for more examples 🎥 #marketing #advertising #socialmedia
I help serviced-based brands with their social media and email marketing strategies that truly care and convert ideal customers~ now and in the long term. ✌️🔥
The Father of Advertising and marketing guru, @JonPersson, shared David Ogilvy’s 7 principles of marketing: 💨 #1. Give the facts #2. Be truthful #3. Be helpful #4. Have a Big Idea #5. Don’t be boring #6. Understand your customer #7. Stay true to your brand. https://lnkd.in/gKW6Kv3s #advertisingandmarketing #contentmarketing #digitalmarketing
New(ish) blog up on our website! Get some ideas on how to Supercharge your marketing and advertising this year. published right before the new year but forgot to post. let me know what you think! https://lnkd.in/gU4fYeuv #business #marketingandadvertising #2024success #marketing #advertising #advertisingagency
Whenever you hear these words “marketing” and “advertising,” have you ever wondered if they are the same? Many people use these two words interchangeably by referring to marketing as advertising and vice versa. In this well detailed article, I have highlighted the 6 key differences between marketing and advertising for you and everyone out there.
From boosting traffic to the unification of multi-channel marketing, discover a spectrum of examples where video has made a significant impact for business! >> https://lnkd.in/dQpFsSuG #videomarketing #digitalmarketing #multichannelmarketing
Ensuring your marketing meets your business objectives & is value for money | Understanding Businesses, Creating Stand-out, Driving Sales | Strategic Marketing Consultant | Chief Marketing Officer | Marketing Director
“Our marketing was scattergun and reactive. We weren’t representing ourselves well – nobody knew who we were. Marketing was stealing time from me and I wasn’t even doing it very well. From the very first meeting, the way Sophie talked about strategy and the planning rigour she would bring to the business gave me a real sense of calm and clarity. What we get from Sophie’s strategic input is brilliant and helps me feel I have a real business. She really understands where we are trying to go. Blog and social content are written just as I need it. It’s a real weight off my shoulders. I’ve wasted so much time, energy and effort on marketing in the past. There is a calmness in realising that someone has your back. I’ve learnt how joyful it is to feel proud of your brand. Your Marketing Department brings the strategic, creative and practical support we need to our business.” Want to bring calmness, clarity, structure to your marketing whilst delivering long term results, get in touch...... #marketingstrategy #marketingagency #calmness #clarityispower
Are your creative briefs effective in gaining alignment and ensuring that the right outcomes occur? Check out Melissa M. Reeve's latest article in MarTech
Is Your Brief More Silent Scream Than Battle Cry? Feeling like your creative briefs are landing with a thud instead of a bang? Melissa M. Reeve's latest article for MarTech explores the secret to smoother sailing (and less yelling) at sea. ⛵️ Learn how conversations can help you craft clear, collaborative briefs that get everyone on the same page and boost your marketing efforts. Learn more 👉 https://lnkd.in/ehriRqSx #agilemarketing #marketing #contentmarketing #creativebriefs
Networking with insect pioneers 💚🦗♻️| Revenue Engineering | The more we collaborate, the more everyone wins
Research says beautiful advertising sells poorly. BUT! Beautiful advertising that synergises with a strong sales message sells like gangbusters. Here's a quick demonstration that highlights the challenge:
