Though the Marshmallow Test has been widely discredited in recent years, it still has important lessons to offer...
The test, briefly, was about the ability to delay gratification.
It promised to give toddlers two marshmallows (or Oreo cookies) instead of one, if they waited for sometime (15 to 30 minutes).
Those who could delay gratification to earn the greater reward were more successful in life.
Better grades, higher graduation rates, fewer teenage pregnancies, less substance abuse, higher incomes.
The test has been discredited because once you control for family income the effect goes away.
It makes sense. Kids from wealthy families are accustomed to such treats and it isn’t that big a deal to wait.
The important lesson, though, is that those who were successful didn’t just rely on will power.
They covered their eyes, looked in the other direction, held their hands behind their backs etc to avoid reaching out for the delicious marshmallow right in front of them.
In the Rider-Elephant-Path model terms, they cleared the path (tweaked the environment) to increase odds of desired behavior.
Video footage shows that one child tippy-toed to the Oreo, sucked out the creamy part, then rearranged it to avoid detection.
He eventually became Bernie Madoff 😂
Source: Misbehaving by Richard Thaler
#conversionrateoptimization #ecommerce #marketing #uxdesign #sales
HR and Operations management, aPHR
4moI really love to see more non-plastic products in our world of toys and games! Plastic is unavoidable in many cases, but as a diecast collectors (among many tons of plastic) I can attest to the huge variety of non-plastic fun to be had out there!