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Our fourth beverage trend for 2024 is ‘Hyper-Targeted Health’. 🧘 Health-conscious consumers are leveraging data and technology to seek hyper-personalised solutions to proactively enhance their health through beverages, rather than the traditional pills and supplements. Individuals now have access to precise insights and tailored recommendations for their unique needs, from personalised nutrition plans to fitness routines or mental performance. This trend empowers consumers to take charge of their health like never before. Discover the opportunity for beverage brand owners by downloading the full Global Beverages Trend Report 2024 here: https://lnkd.in/eGWQ7zjE #ThisIsFinlays #Beverages #BeverageTrends #BeverageIndustry

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