FILLO'S ’s Post

Rev up your adventure. 🚙 Our latest blog, "Mastering the Trails: Off-Roading Tips" shares some insider knowledge on how to conquer any off-road terrain. Check it out now! 🔗: https://loom.ly/1pcZYjk #BigDaddyLife #OffRoadingTips #OutdoorBlog

6 Ways to Explore Georgia on Your Bike

6 Ways to Explore Georgia on Your Bike

6 Ways to Explore Georgia on Your Bike

Bicycles are for everyone. That is the takeaway Canyon Bicycles GmbH wants you to have from its recent collaboration with Lebron James. And... they're right! 46% of survey respondents in McKinsey's Center for Future Mobility survey indicate they're open to replacing their private vehicles with other modes of transport in the coming decade. By 2030 the market for micro-mobility is expected to reach $440B. No matter the reason, cycling is for all. https://lnkd.in/gAR6rcrA https://lnkd.in/gtFyJxbg

6 Ways to Explore Georgia on Your Bike

6 Ways to Explore Georgia on Your Bike

Canyon Bicycles GmbH x Lebron 👏   Attracting customers outside of the cycling industry to ride bikes has also been the holy grail in my eyes. People riding bikes only grows when we change habits and inspire. Something that caught my attention this week was an awesome collaboration between Canyon & Lebron James. Wow. They have truly pulled this one out the bag. This seems to be part of a wider marketing strategy named ‘Find Your Freedom’, which has set rider profiles for various uses for a bike. Personally on point to make sure they are relating to a significant amount of potential customers. Here is why I think this is the best cycling marketing play in 2024. ⭐ Lebron James is a global name. He appeals to an audience far wider than just people that cycle. ⭐ Its bold & brave. It pushes the boundaries of traditional cycling marketing. ⭐ It builds emotional attachment with the customer audience by leaning on specific rider profiles. ⭐ Inclusivity. Lebron is the highlight but when you dive deeper all these riders have a unique story In a time where market forces are working against brands, and usually cost control measures impact your marketing budget first, it is so pleasing to see this happen. Chapeau to the team at Canyon for challenging the boundaries of marketing in cycling & growing the sport/industry we are involved in. #marketing #cycling #branding #collab

Check out my latest blog Why Pack Walking is Essential for Aggressive Dogs: A Case Study with Helo, the Mastiff cross Cane Corso

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