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Huge day in Cannes for the launch of the ANA-TAG TrustNet Programmatic Transparency Benchmark. Recognizing the need to help marketers take control over their programmatic supply chains, the Benchmark is the next step towards industry transparency following the findings of the ANA Programmatic Media Supply Chain Transparency Study. The Benchmark collects, reconciles, aggregates, and analyzes the data of contributing marketers on an ongoing basis to evaluate how programmatic is evolving towards a more transparent and efficient marketplace. Individual benchmark reports, provided exclusively to participating advertisers help brands identify areas of optimization in their own ad spend productivity by comparing their supply chain metrics to the aggregated Benchmark averages over time. Find out all about this significant initiative at: https://lnkd.in/eVyFj2hm Our thanks to Association of National Advertisers for their ongoing commitment to finally solving for the supply chain transparency that brands deserve for the benefit of the entire programmatic ecosystem. Also Allison Schiff and Lou Paskalis for walking everyone through the panel events today tackling those key transparency issues. Tomorrow from 3.30pm, AJ Brown, COO, of the Brand Safety Institute, moderates the panel on the inclusion of CTV in the Benchmark with Gabe Greenberg, CEO, Octillion, and Mike Zaneis, CEO, of TAG. And at 4pm, join moderator Joe Zawadzki, Chairman, FxM as Bill Duggan, Group Exec VP, ANA, Amy Williams, CEO, Good-Loop, Lou Paskalis, CEO, AJL Advisory, and our very own Tim Brown, discuss exactly what the Benchmark means in terms of next steps for advertisers.
Thank you for including Octillion and our founder Gabe Greenberg to join this very critical conversation for brands and agencies
Incredible sessions today!!!
What a great day and a big thanks to all the panelists. This is a big milestone for the industry