Fiducia’s Post

AI-driven, full-funnel, cookieless attribution in action ⚡ Our AI-powered attribution solution combines log-level impression data (LLD) with all the data from advertisers' search and social activity to rebuild complete web journeys and attribute value across every touchpoint according to its impact on conversion.    So, for example, by feeding conversion path data into the Google Ads platform that is 2-3x in length compared with cookie-based tracking, advertisers are better able to identify and bid against top-of-the-funnel value where there is less competition.    By reallocating ad spend up the funnel, our customers have seen a 34% CPC reduction and up to a 89% increase in ROAS.     Find out how you can unlock truly accurate attribution and achieve new levels of digital performance at: https://lnkd.in/eTqpDYJc #DigitalMarketing #DataDriven #CookielessFuture #Innovation #Fiducia #Corvidae #logleveldata

How do you attribute value in a cookieless world? ❓ Through the combination of log-level, display impression data (LLD) and Corvidae, our attribution solution enables brands to:    - Collect: Track engagement on their own digital properties and connect this data with activity across walled-garden platforms.    - Rebuild & unify: Use patented AI technology to rebuild clickstream data and create a journey map of every unique customer, then stitch siloed platform and device marketing data into journey maps where behavior predictably changes post ad-exposure.    - Attribute: Eliminate attribution of value to low quality, non-viewable, and invalid display impressions, and use separate, patented, neural network AI to ingest joined entity maps and generate visit-level attribution data. Our joint attribution solution can be deployed in 30 days through a single first-party pixel on the advertiser site. Find out more at: https://lnkd.in/eTqpDYJc #MarketingInnovation #MarketingAI #Attribution #Cookieless #CookielessTracking #Fiducia #Corvidae #logleveldata

The benefits of AI-driven cookieless attribution by Fiducia and Corvidae 💡 Fiducia’s attribution solution, provided jointly with Corvidae, combines log-level data management with patented AI-driven attribution to assign media value without the use of cookies and enables full-funnel attribution across platform, channel, and device, alongside integrated viewability and fraud verification. On implementation, advertisers immediately see:     - a 40% increase in conversion path touchpoints  - more than 20% overall increase in conversions attributed to media activity  - a 25% decrease in single-touch conversions Work with Fiducia and Corvidae to solve for full-funnel digital attribution for right now. Find out more at: https://lnkd.in/eTqpDYJc #MarketingTechnology #logleveldata #Cookieless #CustomerExperience #Fiducia #Corvidae

The problems of cookie-based attribution. ❗ The need to accurately assess and measure the value of their media investments is mission-critical for brands. But the limitations of cookie-based attribution mean advertisers suffer: • Overinflated last-click channel revenue reporting • Undervalued upper-funnel activity • Misdirected, wasted marketing spend New solutions are needed right now to help brands understand their customers’ complete paths to conversion and assign value based on the true impact of their campaigns, channel choices, and partners. Visit https://lnkd.in/eTqpDYJc to discover how Fiducia and Corvidae‘s AI-driven solution combines patented AI with LLD management to solve for full-funnel, cookieless digital attribution. #MarketingTechnology #DataPrivacy #Cookieless #CustomerExperience #Fiducia #Corvidae

Introducing full-funnel cookieless attribution by Fiducia and Corvidae. 🚫 Cookies are still how brands understand customers’ buying journeys yet: ·      More than 70% of internet journeys are already cookieless ·      ‘Walled garden’ media owners, which limit and silo the user journey data available to advertisers, represent the majority of ad spend ·      Switches between devices and platforms are increasingly complex, making channel attribution evermore challenging, especially when it comes to top-of-the-funnel goals. This is why we have worked with Corvidae to launch an AI-driven solution for cookieless attribution that enables marketers to fully understand and assign value across digital campaigns, channels, and platforms. Discover more at: https://lnkd.in/eTqpDYJc #DigitalMarketing #Attribution #Cookieless #Fiducia #Corvidae

Merci Cannes!