How do you attribute value in a cookieless world?
❓ Through the combination of log-level, display impression data (LLD) and Corvidae, our attribution solution enables brands to:
- Collect: Track engagement on their own digital properties and connect this data with activity across walled-garden platforms.
- Rebuild & unify: Use patented AI technology to rebuild clickstream data and create a journey map of every unique customer, then stitch siloed platform and device marketing data into journey maps where behavior predictably changes post ad-exposure.
- Attribute: Eliminate attribution of value to low quality, non-viewable, and invalid display impressions, and use separate, patented, neural network AI to ingest joined entity maps and generate visit-level attribution data.
Our joint attribution solution can be deployed in 30 days through a single first-party pixel on the advertiser site. Find out more at: https://lnkd.in/eTqpDYJc
#MarketingInnovation #MarketingAI #Attribution #Cookieless #CookielessTracking #Fiducia #Corvidae #logleveldata
The 'shiny objects' that count are the ones you deposit in a bank
3moNice venue!! ;)