Feuille Blanche Ltd’s Post

Great post on product-market. It shows that it’s not a checkpoint to cross, but as the company, its customers and the market evolve, it’s a continuous indicator for your companies health. In the end, you earn your money by bringing value to your customers.

Often, our "why," the reason we started our business, is that we identified there was something we were against that we knew we could make right! There was a wrong that we were uniquely suited to make right! @jenniferchristensen and I knew digital marketing provided us with a powerful tool to level the marketing playing field. We knew there was and still is a huge opportunity for smaller businesses to compete for clients in a way that didn't used to exist. What prompted you to start a business? Share in the comments below. #digitalmarketing #smallbusiness #startbusiness #businesses

🌟 Are you on the path to startup success? Here's a checklist to ensure your business is innovative, viable, and scalable in today's dynamic market: 1️⃣ Market Size: Gauge the potential by assessing the size of your market and the number of potential customers. 2️⃣ Problem-Solution Fit: Identify the problem you're solving and ensure it resonates with your target market. 3️⃣ Customer Demand: Validate demand by ensuring customers are not just interested but hungry for your solution. Your product should be a game-changer in their lives. 4️⃣ Financial Viability: Evaluate if your target audience has the financial capacity to pay for your solution. 5️⃣ Scalability: Explore how easily you can scale your product globally, especially in lucrative markets like the US. 6️⃣ Competitive Edge: Know your competitors and pinpoint your unique selling proposition that sets you apart. 7️⃣ Accessibility: Ensure your potential customers are easily identifiable and reachable for customer acquisition. Remember, without thorough research and clear answers to these questions, building a product may not be the right move. Let's ensure your venture stands on solid ground before taking the leap! 🚀 #StartupSuccess #Innovation #Scalability #BusinessInsights #founders

The foundation of competitive advantage in your startup or early-stage business is not built through the conventional wisdom of the branding, marketing, and advertising worlds. We no longer live in the age of persuasion.   Your competitive advantage is based on an “idea of value” customers love, can’t live without, and can’t get from anybody else.   Your idea of value is not based in the functional benefits provided by your products and services.   In crowded categories, that’s table stakes.   An idea of value is a mental construct symbolized by physical things and experiences.   Your idea of value lives in the mind of a customer.   Products and services are simply a mechanism that facilitates and supports the idea of value you bring to the mind and experience of a customer.   The idea of value your business represents is based on the transformation and impact it has on the experience customers have doing business with you.   In other words, your behavior.   An idea of value that creates competitive advantage in the marketplace is a high bar and eludes most founders. This is why most startups never get beyond the early-struggle phase–no matter how much time and money they spend on branding and marketing.   If you want to strengthen competitive advantage to grow and scale your business, creating logos and marketing campaigns is not the place to start. Start with your behavior. #whitehotcenter #founders #startupstrategies #competitiveadvantage

Why does your business exist? Think about it. Most people don’t. Most people start with the product, even though they don’t even know if it solves a real problem, if it is somewhat orginal or if there’s a market for it. This is why so many startups fail. A little while back I went to a networking event where people could pitch their ideas to the audience for feedback. Most of the people pitching seemed as if they had not even asked themselves: “why?” And I can guarantee you that most of these startup ideas will never see the light of day. Why? Because they have failed to ask themselves the most important questions in their entire business: “Why?”. As Simon Sinek so simply put it: Start with the why. Then the how. Then the what. So please, do yourself a favor and ask yourself the single most important question in business: “Why does my business exist? What is the purpose of my business?” Psssst… Use the genius Golden Circle by Simon Sinek to get started. If you need help, I offer 1:1 consulting for small businesses to figure out their vision, mission and values and to build authentic marketing around it that will attract the right audience. #marketing #branding #purpose #why #business Picture credit: BetterUp https://lnkd.in/eSDnRUjq

🚀 Got a killer product idea? Great! But before you dive in headfirst, validate your market. Validating your market means validating your business, and that's especially important for investors. 1️⃣ Define Your Target Market Define your market, understand its size, and align your product with your business strategy. This foundational step should be thorough and realistic. 2️⃣ Build Your MVP Develop a Minimum Viable Product (MVP) to gather feedback and validate your idea. This initial version of your product will help you and your investors understand whether there's a demand for it in the market. 3️⃣ Stress Test Your MVP Once you have your MVP, it's time to stress test it. Iterate and adapt based on the feedback you receive, ensuring that your product meets the needs of your target market. ✅ Bonus Tip: Document Everything! From numbers to reviews, keep detailed records of your market validation process. This documentation will help you track your product's progress and reassure investors about its viability. 🤩 Want to make your business fundraising-ready? 👉 DM us today for a comprehensive and strategic plan to take your product to the next level! #CLC #Offer #Targetmarket #MVP #marketing #Validation #Business #StartUp

📢  𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝗮 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 and you still haven’t figured out the Impact your business delivers to your customers, you’re going to have a very erratic growth journey. “𝘙𝘦𝘤𝘶𝘳𝘳𝘪𝘯𝘨 𝘙𝘦𝘷𝘦𝘯𝘶𝘦 𝘪𝘴 𝘵𝘩𝘦 𝘳𝘦𝘴𝘶𝘭𝘵 𝘰𝘧 𝘙𝘦𝘤𝘶𝘳𝘳𝘪𝘯𝘨 𝘐𝘮𝘱𝘢𝘤𝘵” - 🐶 Jacco van der Kooij 𝗜𝗺𝗽𝗮𝗰𝘁 should be at the core of what you do as a business. It is the cornerstone of your Product Development (through the Jobs-To-Be-Done framework), your GTM strategy (through SPICED), and your Pricing & Packaging (through your License / Usage metrics). Ultimately Impact is the connecting tissue between your different departments, and what ensures you avoid having silos. If you know what impact you are delivering to your customer, revenue growth will follow. #GTMStrategy #ProductMarketFit #StartupGrowth #Impact #RevenueArchitecture

Peter Drucker said, “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” Today, founders prioritize finance, sales, production, management, legal and people rather than marketing and innovation. Empathy is the way founders get to understand their customers, their needs, job, and pain. Experimentation is the way to validate the customer, problem, solution, and product assumptions. Marketing is the way to reach and educate your customers about the solution and product you developed that can help them. Marketing makes sales easy. The three should be engrained in the entire process and stages of startup design. #startup #marketing #customers #experimentation #prototyping #business #purpose #designthinking #design

Why Even Great Products Need Marketing ______ We currently face several cases where companies offer exceptional products yet struggle with sales. What these companies have in common is that: ● Their CEOs are brilliant engineers or product people. ● They all believe that their products will sell themselves once they hit the market. ● They invest little to no effort in marketing and lack a coherent marketing strategy. Let me tell you one thing: In finance, marketing expenses usually correlate with sales. Therefore, without a marketing strategy, sales will never take off. Even viral products require an initial push to ignite their virality. And Fact is, if people don't know you exist, they will never buy from you. Marketing not only builds awareness but also establishes trust. It educates potential clients and differentiates your product from the competition by highlighting its unique benefits and features. Investing in a robust marketing strategy is not just an option, it's a necessity. ______ In need of growth assistance? Reach out! 🤝 #VentureCapital #Startups #Finance #Business #CFO #Consulting

Some of the conversation with William Maio yesterday really got me thinking. Crafting a compelling startup value proposition requires blending empathy of customer struggle points with quantifying your solution's tangible and direct measurable business impact. Sometimes it's easier to rely on highlighting emotional benefits without thinking through direct impact to your customers' businesses. Instead of vague "improved efficiency", put numbers around what matters to them: 🚀 Increased sales conversion rates by 20% 💰 Reduced customer acquisition costs by 30%+ ⚡️ Cut payment processing fees by 25%+ 📈 Drove 15%+ increase in average order value Anchoring your capabilities around measurable revenue gains or cost savings makes your product much more relatable and credible. What other startups showcase measurable value creation through metrics-driven positioning? Will having quantifying outcomes strengthen their pitch? Share your thoughts! #valueproposition #founderjourney