Discover how Gretsch Guitars, a brand with roots dating back to 1883, continues to celebrate its legacy while shaping the future. Hear from VP Jason Barneson on the 140th Anniversary Double Platinum Collection and the art of staying true to your brand's essence while evolving with the times. Read more here: https://lnkd.in/dWjJ4s2N
I would love to see Gretsch's market research because--as somebody who's currently in a deep dive on Gretsch guitars (thank Who's Next/Life House box set)--I am totally impressed by Gretsch's current offerings (particularly their budget Electromatic line). That said, I NEVER would've articulated the brand's value proposition as it's described in this piece.
Interesting dilemma here: honouring the past but trying to stay current while catering to an audience of notoriously change-resistent guitarists. Looks like Gretsch is striking that balance.
Hello, I have applied for the Business Development Manager South East Position. This appears to be an amazing company that really takes pride in their employees! I live in the Knoxville Tn. Area and I am able to travel as needed and work remotely. I have experience in Business Operations, Territory Sales-CPG, Territory Sales, Sales Presentations, Sales Forecasting, Impeccable Customer, Account Management, Supply Chain and Logistics, Brand and Product Marketing etc. I look forward to speaking with someone regarding this opportunity. I think I will be a great fit!
As a lifelong fan of your legacy, it is an absolute pleasure to be a partner.
Celebrate legacy while creating the future ✅
My 1957 Gretsch 6120. It breaks my heart to see classic pieces of Americana offshored, from Levis to Rawlings to Gretsch.
I love Gretsch drum kits!
The legendary Gretsch! 🎸
Senior Intellectual Property Paralegal Property at Perkins Coie LLP | ex-Microsoft | ex-Expedia | ex-Nintendo
10moMy two Gretsch guitars