The finish line is a hundred meters away. The crowd is roaring. Every millisecond counts. When you’re on your period, defying limits, embracing your strength and going for gold has a daring meaning. Athletes go through rigorous training and mental coaching, as they prepare to bring glory to their families, and their country. Periods, add an extra layer of complexity to this. Femography continues to innovate and manufacture period-proof apparel for the world’s leading brands, owing to the resilience of these incredible women. We are breaking taboos. We are #ChangingTheGame MAS Holdings Dawn Harper Nelson
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Femtech | Strategy | Investment & Partnerships | Marketing | Consumer Insights | Entrepreneur | Growth Hacker
We are changing the game Together with the worlds leading brands we are reimagining the way we empower to compete
The finish line is a hundred meters away. The crowd is roaring. Every millisecond counts. When you’re on your period, defying limits, embracing your strength and going for gold has a daring meaning. Athletes go through rigorous training and mental coaching, as they prepare to bring glory to their families, and their country. Periods, add an extra layer of complexity to this. Femography continues to innovate and manufacture period-proof apparel for the world’s leading brands, owing to the resilience of these incredible women. We are breaking taboos. We are #ChangingTheGame MAS Holdings Dawn Harper Nelson
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Are you tired of the same old look? Upgrade your style game with these essential tips for men! From mastering the art of layering to accessorising like a pro, we've got you covered. Click the link in our bio to learn more and take your style to the next level! #mancrushmonday #mensfashion2024 #styletips #fashionessentials #mensgrooming #elevateyourstyle #instafashion #mensstyle #fashionablemen #onpointimageconsulting #investinyourself
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Why are men's & women's shoe colors different? "What do you think of the colors?" I was sitting in a focus group for runners, and we looked at shoes scattered on the table. What I saw dismayed me: Bright colors and fluro for the men's shoes Pastels, muted tones, and white for the women I run exclusively in bright fluro bike shorts (a true child of the 80s 😎 ). Every time I switch to a 'cool' looking shoe I wind up injured. So I plod on with my big, gray, chunky, injury-prevention shoes. But I CRAVE color! I didn't want to be 'that person' in the focus group so I waited until everyone had spoken before I took a deep breath and said..."I have to be honest, I really want the men's shoes. The colors are better." To my surprise, the other women nodded in agreement. Another woman spoke about 'saving' their bright shoes for race days. There was general agreement that more, brighter, saturation was more desirable. And then someone asked: why do we split shoe colors by gender? A good question. A more beautiful question. A question I haven't been able to stop thinking about. Maybe the the mass market data shows that women want pastels? Maybe bright fluros would turn women away? But what if it didn't? What if testing what the mass market has always done will just yield more of the same? Before the 1970s...the mass market didn't really run for fun. Until a US law student won an Olympic Marathon and captured people's imagination. Until a few guys started selling shoes out of their car at track meets. Until someone asked a better question. The mass market doesn't reflect what will be. Only what has been.
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I’m a Runner and Running shoe designer... I hear you and have heard this question 1000 times. Let me tell you. A: Because design is for the aggregate, not the individual. You may prefer bright colors but you are one person. I personally usually prefer the women’s colors when most men’s colorways are dark, black or neutral. What designers make, what PLMs brief, what sales sells and what buyers buy is what consumers get and is always a guess. When footwear is created 1-2 years ahead of the market we all guess what most will want. There’s no way to make everyone happy but when you realize minimum order quantities, number of SKUs and the limited amount of colors that go to market it’s impossible to serve everyone’s preference. It’s also important to understand that typically colors are not made per gender but the shoes are (fit, sizing, etc.). Some are unisex but most aren’t. That said colorway directions are changing. Most recent Nike Vaporfly for men are florescent pink. Hoka has bright colors for women. New Balance is doing muted greys for both genders. I just finished designing a collection of comorways for SS25. Does it have every colorway I would personally wear? No. But that’s not design. I’m not designing for me.
Why are men's & women's shoe colors different? "What do you think of the colors?" I was sitting in a focus group for runners, and we looked at shoes scattered on the table. What I saw dismayed me: Bright colors and fluro for the men's shoes Pastels, muted tones, and white for the women I run exclusively in bright fluro bike shorts (a true child of the 80s 😎 ). Every time I switch to a 'cool' looking shoe I wind up injured. So I plod on with my big, gray, chunky, injury-prevention shoes. But I CRAVE color! I didn't want to be 'that person' in the focus group so I waited until everyone had spoken before I took a deep breath and said..."I have to be honest, I really want the men's shoes. The colors are better." To my surprise, the other women nodded in agreement. Another woman spoke about 'saving' their bright shoes for race days. There was general agreement that more, brighter, saturation was more desirable. And then someone asked: why do we split shoe colors by gender? A good question. A more beautiful question. A question I haven't been able to stop thinking about. Maybe the the mass market data shows that women want pastels? Maybe bright fluros would turn women away? But what if it didn't? What if testing what the mass market has always done will just yield more of the same? Before the 1970s...the mass market didn't really run for fun. Until a US law student won an Olympic Marathon and captured people's imagination. Until a few guys started selling shoes out of their car at track meets. Until someone asked a better question. The mass market doesn't reflect what will be. Only what has been.
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"Happy World Press Day! Today, we honor the invaluable role of journalism in shaping our understanding of the world. At [Your Shoe Shop Name], we recognize the power of storytelling, whether through headlines or shoe designs. Let's celebrate the freedom of the press and the impactful stories that shape our lives. #PressingFashion #ShoeStories #JournalisticStyle #FootwearHeadlines #FashionJournalism
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https://lnkd.in/gD7nJE7D Check out our latest episode on the rise of New Balance learn more about our agency at theavenue7.com. #marketing #creativeagency #creativeservices #production #fashion #apparel #sneakerculture #businesspodcast
The Rise of New Balance: From Dad Shoes to Sneaker Icons | The Untold Story
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New in Business Insider: Here's how the 2023 rising stars of VC put together their 'power outfits.' We asked this year's honorees to share their go-to ‘power-outfit’ for when it's time to hop off Zoom calls and meet with their portfolio companies face-to-face, score a competitive startup deal, or speak at a conference with their industry peers. Many of this year's VC rising stars told Business Insider that their go-to power outfits included apparel like tailored sport coats or Chelsea boots, and more casual pieces like hoodies and well-fitting jeans. But ultimately, all of these outfits helped with one thing: inspiring confidence. Read more:
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SaaS / Tech Executive and Leader / Helping companies simplify technology for Business Growth / Entrepreneur / Agile Enthusiast / Father 6K+ connections
Navigating the challenges of digital transformation can be daunting, but with the right partner, success is within reach. 🚀 #WillDom recently collaborated with OutFit, a company at the forefront of innovation in the fitness industry. Our mission was to enhance their digital capabilities and streamline their operations. The journey wasn't without its hurdles, but through a tailored approach, we overcame each obstacle. The result? A robust platform that not only met but exceeded OutFit's expectations. 🌟 Dive into the full story of our partnership with OutFit and discover the strategies that led to this triumph. #DigitalTransformation #Innovation #SuccessStory #CaseStudy #TechPartner #OutFit #FitnessIndustry #WillDomSuccess https://lnkd.in/eCvpFvR5
Discover the magic behind our success story with OutFit🚀 Ready to unveil the secrets? Dive into the complete story🔗: https://hubs.la/Q02qgMNB0 #TechSuccess #InnovationJourney #WillDom #SuccessStory #OutFit
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CEO and Co Founder at GEN M Official
1moThis is exactly why we GenM Official love partnering with femography helping to make life so much better in terms of understanding women’s health and life transitions and letting them live their best life and performance , regardless