FCB Global’s Post

Think Passive Think FCB

I had no idea what I was getting into landing my first big-time brand partnership with Lionsgate Entertainment 🎬 My instinct said, "this is big for us... we have to make this work." And we did—after landing this brand partnership deal, our revenue jumped 25%. It opened my eyes to the world of #BrandPartnerships, and 2X our revenue in just a few months. Curious about how we did it?🎙️ commercecross.com #ecommerce #digitalmarketing #marketing #collaboration

2023: No.1 in the Middle East, No.9 in the world. 2024: No.1 in the Middle East, No.7 in the world.

Since 2016, 74% of Cannes Lions Grands Prix have been purpose-driven. Will this trend continue this year? While more brands embracing purpose is a positive step, System 1 has noted a decline in the effectiveness of winning campaigns, attributing it to a lack of humour. Is purpose draining emotion and effectiveness from ads? According to Revolt's Pippa Morris, Head of Strategy, and Kate McGarrahan, Strategy Director, the answer is 'Yes' if not done correctly. Read the full article here: https://lnkd.in/ehzcBm6G

Well, how about that. The global leader in Effectiveness awards rankings on the WARC Effective 100 is Omnicom. While we are thrilled to lead the Middle East on the WARC Creative 100 rankings, the Effectiveness rankings lead at a holding company level is lovely news as well. Great creative leads to great effectiveness. #TheWorkTheWorkTheWork #IMPACTBBDO #BBDO #WARC BBDO Worldwide

When you understand that 70% of the success of a campaign comes from the creative aspect, you work with WPP. When you realize that you need to integrate creativity and tech to deliver the creativity, you work with Ogilvy One.

The 71st Cannes Lions International Festival of Creativity concluded with the penultimate awards night. The awards were presented for the Film Lions, Glass: The Lions for Change, Sustainable Development Goals Lions, The Dan Wieden Titanium Lion, and The Cannes Lions Grand Prix for Good categories. Special awards were also announced to demonstrate Cannes Lions' dedication towards transparent and accurate results. Creative Company of the Year : 1. WPP 2. Omnicom Media Group 3. Interpublic Group (IPG) Network of the Year : 1. Ogilvy 2. Publicis Worldwide 3. DDB Worldwide Independent Network of the Year : 1. Rethink 2. Edelman 3. Serviceplan Group Agenturgruppe Agency of the Year : 1. Publicis Conseil, Paris, France 2. Rethink, Toronto, Canada 3. Ogilvy, New York, United States Independent Agency of the Year : 1. Rethink, Toronto, Canada 2. Edelman, London, United Kingdom 3. Klick Health, Toronto, Canada Palme d'Or : SMUGGLER, United States Creative Brand of the Year : 1. The Coca-Cola Company 2. The HEINEKEN Company 3. Apple Wieden + Kennedy | Superette | DoorDash | Marcel, Paris | Orange | The Monkeys | Accenture Song | Sydney Opera House | Ogilvy Singapore | Vaseline | Publicis Conseil Paris | Renault Group | INNOCEAN Berlin | Reporters Without Borders (RSF) Congratulations to all the winners! #Creativity #CannesLions #Advertising #Winners #Adtechtoday

Outsmart not Outspend. That is what we do. Our ad agency has the best #trackrecord in the #advertising business. If you can find an agency with more #awards and better #results, hire them! Remember, it will take them 3 months just to sharpen their #pencils. -First ad agency for #Entrepreneurs -Launched Virgin Atlantic and put Richard Branson on the map -Allen Kay, father of #SuperBowlCommercials, creator of #ifyouseesomethingsaysomething which according to the #FBI saved countless lives, winner of #30 #ClioAwards, #30 #EffieAwards and member of 2 Advertising Halls of Fame. Helped Xerox become the fastest growing company in the world and the darling of Wall Street -Launched Comedy Central -Brought Lancôme to America and handled Revlon and Almay accounts -Worked closely with Oscar de la Renta and Halston -Handled President Reagan's re-election campaign with The Republican National Committee -Kept Celebrity Cruises from sinking. Got them acquired by Royal Caribbean Group for $2B -Launched and handled all 5 Mirage Hotels for Steve Wynn and Wynn Resorts -Launched Humana Health Care Plus and made them fastest growing Fortune 500 Company in the world right behind Apple -Launched Stuart Weitzman shoes -Creators of 0:15 second #commercials -Creators of #JiuJitzuMarketing and #Humanology -Done more for Just Causes than any other ad agency on the planet -First ad agency for Bear Stearns Companies. Got them acquired by JPMorganChase TheAdvertisingCompany.us The Advertising Company, Inc / Iconic Branding / Allen Kay #iconicbranding #advertising #KickinAdsSince1982 #FirstAdAgencyForEntrepreneurs #OutsmartNotOutspend

PART 1: In the world of entertainment, the stakes are high. Public perception can quickly make or derail a career. 📈 But how does marketing come into play? Well, celebrity branding is a crucial aspect of managing and enhancing a star's public image. So... let's take a look at the journey of Dwayne "The Rock" Johnson, Miley Cyrus, and Matthew McConaughey to understand the power of strategic marketing in the entertainment industry! 🎬 #CelebrityBranding #PublicImage #EntertainmentIndustry #StrategicMarketing #TheRock #DwayneJohnson #MileyCyrus #MatthewMcConaughey #Rebranding #AudienceEngagement #SocialMediaMarketing #BrandStrategy #DigitalMarketing #MarketingAgency #WebDesignAgency

Long-term brands and agency relationships WORK BETTER.