FCB Global’s Post

While AI is in the nascent stage, brands are still experimenting and trying to fit the technology into their narratives. This experimentation is leading to similar-looking ad campaigns which raise concerns of creativity being hindered. Creative experts in A&M industry speak to us on the use of AI in enhancing visual storytelling, its templatisation, measures to remember and more. Experts: Yogesh Kothari, Global Business Head- PivotConsult | PivotRoots - A Havas Company Shivani Kamdar, Associate Creative Director, SoCheers Manika Juneja, Managing Partner, Dentsu Creative Amaresh Godbole, CEO of Digital Technology Business at Publicis Groupe India Rohan Mehta, CEO, FCB Kinnect and FCB/SIX India Follow the link in the comments to know more! #advertising #marketing #expertspeak

Global economy has not been easy for the creative industry last couple of years. During slow or zero growth periods companies typically adjust down their marketing spendings. On the other hand, they are also more open for alternative marketing strategies, creative thinking and new tools such as gen AI. TBWA is build for these disruptive moments. To get best out of the momentum, TBWA\Helsinki has recently launched separate competences to build growth for the clients. #disruption \NEXT- Brand Experiences, Innovation & AI \Eleven - Earned & social media \Screen - Film & Print In-house production Soon to be followed by new skillset.

When pitching to a brand how the main idea will come to life for an experiential campaign, #eventmarketing creatives rely on mood boards, some invest on awesome renderings, to share their vision. Here is a GPT to create images for footprints, assets, event experiences, and to also provide strategic advice when creating them pulling the levers of the onxite methodology. These will not replace a rendering, but for inspiration, can be an option. I've also added context to avoid stereotypes and provide #inclusive imagery of target audiences, if a #multicultural approach is a priority.

🚨 dentsu have just released their 2024 CMO Report... The latest insights reveal that CMOs are feeling more confident about the value of their roles, with over 75% saying marketing is a key driver of business transformation. 📈 However, many are under substantial pressure to predict trends, invest in innovation, and keep up with the buzz around AI. Around 79% of CMOs reported challenges in anticipating changing behaviours and developing new products to meet those needs. 🔮 On a brighter note, we're glad to see a renewed confidence in creativity! 83% of global CMOs believe that it's creative ideas that have the power to transform a business. What do you think? Are you planning to use creativity to tackle your big marketing challenges? Download the report here 👉 https://lnkd.in/eK3q_X8Y #CMO #MarketingInsights

It's no secret any more. We're winning. It's also pretty simple. A six-year roadmap to utilize AI to transform how we deliver creative + data + technology + media solutions for our clients, which has led us to today and will power us into the future. So what happened today you ask? 🔗 Read how Forbes has named Publicis Groupe the new "Kings of Madison Avenue" on the back of growth not seen anywhere else in the industry. We're a platform not a holding company. https://lnkd.in/g8ZA9C7n 📺 Watch our one-hour video on YouTube where our most senior leaders lay out our vision for our AI strategy and capability called CoreAI, transforming our Publicis platform into a Human + AI system and embedding access to this massive store of proprietary data into a tool that all 100K employees and our clients will utilize. https://lnkd.in/gPBGvmN3 2024 is off to quite a start here! #AI #web3 #innovation #metaverse #gaming #entertainment #branding #experience #loyalty #nextgen

Explore Jane Ostler's Article "Creativity Drives Profit" in our TV Key Facts Book. 📚 Dive into the fascinating insights shared by Jane Ostler as she discusses the impactful program "Creativity is Business." Uncover key numbers that spotlight the profound influence of creative campaigns on media, brand, and commercial success, proving that creativity isn't just about recognition—it significantly drives profit. Delve into the article as it navigates the evolving role of AI in shaping ads and elevating campaign performance. Gain valuable insights into how CMOs can ensure distinctive advertising and stay ahead of the trends shaping the advertising landscape, including crucial themes like sustainability and diversity. Read more: https://lnkd.in/evnd575R #TVKF2023 #TV #Advertising #Insights #TotalVideo #Transformative

Central and Latin America are set to redefine creativity in the ad industry come 2024. Merging tech with tradition, strategies and creativity are being integrated to stand out in busy markets. #Evolution #DigitalPrecision 🚀🌎📲

Exclusion prevents growth. Is that a fair point? Major brands today need to show growth and sell effectively. However when we talk about inclusion the immediate assumption is that we’re taking the “ethical” route. But our research shows that when you don’t actively include someone, you are saying “this is not for you”. If you want to sell, you need active inclusion. At RESET DIGITAL we use Empathetic AI to ensure programmatic ads are placed to maximise inclusion. The result is always better advertising outcomes

‘CTV gives you the experience of big screen with the precision of digital’. At #e4mCTVConference 2024, experts mulled over the possibilities of leveraging AI and CTV to their maximum potential. Jatin Punamiya, #AbhishekUpadhya, Uday Sodhi, Raghavendra Katte, Jai Lala #e4mconference #connectedtv #ctvconference #advertising #mediaindustry #futuretrends