FCB Global’s Post

View organization page for FCB Global, graphic

120,976 followers

Did you know that what you watch can affect your skin? Research shows that watching action films can spike your cortisol, which causes skin to be more sensitive, while comedy fans may be more prone to laugh lines, and drama lovers may experience more puffiness from crying. To bring this little-known fact to the masses (and better market Burt's Bees face care line), the team at FCB Canada launched "Screencare": product bundles designed to alleviate the skin sensitivities that fans of each genre could experience. Ranging from "The Romance Lover Set" to "The Horrorphile Set," each was not only tested to prove results, but utilized data from the Amazon Ads Brand Innovation Lab to reach the right audiences via a set of clever spots parodying movie trailers of said genres. LBBonline - Little Black Book’s Jordan Won Neufeldt sat down with the team from FCB Canada and Burt’s Bees’ marketing director Cyril Urbano for a chat to learn more about just what it took to bring this to life. Grab the popcorn: https://lnkd.in/e9Aiweyz

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics