FCB Global’s Post

ICYMI: Cannes may be over, but the Adland is still buzzing with insights and debriefs on the groundbreaking work showcased at the festival this year. Ben Essen has shared some thoughts on how creativity thrives on reimagining the past, featured in his piece for Campaign. He states, "...all the ground-breaking Grand Prix winners contain recognisable fragments of great ideas that have come before." He continues, "A [better] question for any creative review is: "We know this worked before, so how do we twist it for a new context?" This lets us leverage the proven effectiveness of past campaigns while infusing them with contemporary relevance." Read his analysis and explore the trends and winning work that filled the Croisette conversation: https://lnkd.in/ecYZXVfn #CannesLions #Creativity #Adland

The status of Icon is not self proclaimed but EARNED. It’s time to re-evaluate your next #meeting #conference #event #incentive goals and decide if you want it to be just OK, which is fine if that’s where you want to be!!! Or maybe you want to be an ICON too in which case Royal Caribbean Meetings, Incentives and Events is the only option worth reviewing.

Brands can’t tap into culture without tapping into communities And this report from Brands&Culture is a great example of the brands that are winning big with that mentality #culture #communities

As the news continues to unfold about Bell's decision not to renew their lead sponsorship with the Toronto International Film Festival, it's a reminder that even the most fruitful partnerships can sometimes come to an end. As a property, TIFF certainly seems to be approaching this reality in the right way – celebrating a partnership that began in 1995 and a partner that clearly helped to advance both the event and the industry in an incredibly positive way. We experienced a similar situation recently when one of our clients, Curling Canada, was told their long-time partner Tim Hortons would not be returning as Title Partner of the Brier. Once the natural feelings of disappointment had been overcome, Curling Canada used the 2023 Brier as a stage to express their gratitude and appreciation for the journey they had taken with Tim Hortons over almost 20 years. Together with UNITE Partnerships Inc., they then turned the page and focused on the next chapter of this iconic Canadian event. We can’t wait to share who the next Title Partner will be! Change is constant in today’s world for brands and properties alike, and sometimes this change results in the end of a long-standing partnership. Properties should take the opportunity to reflect, identify what changes or improvements they may want to make, and determine what kind of partner best aligns with their mission and values as they move forward. While situations like this will obviously make a property anxious for what the future may hold, they should also approach the transition with a sense of optimism. There is always another chapter to be written. https://lnkd.in/gWUzFmSh

Cannes Lions may be coming to a close but the World Media Awards are open for entry! Just one week to go if you want to take advantage of our Early Bird offer and save 25% off the standard entry fee. Start your entry by Friday June 28th and you'll qualify for the discount. The good news is, you'll still be able to make changes to your entry right up until the final deadline on Thursday 12th September. If you need more information on how to enter head to https://lnkd.in/eUAppVrV It's a win-win! What are you waiting for? #Awards #ContentMarketing #InternationalAdvertising

' Cannes Lions International Festival of Creativity is still the only truly global celebration of the absolute best work that our industry is capable of, and in my view it’s a must-attend for everybody. I coach and advise a number of leaders of small to midsize agencies and holding companies, and for their business development and agency growth goals, I always recommend attending Cannes, even (and especially) if they’ve never been. It’s the one week of the year where you can find pretty much everybody in our industry and everybody on the client side all in the one place, so for biz-dev goals, it’s like shooting fish in a barrel. Plus, you don’t have to rent a beach to get noticed. Demonstrate precisely what Cannes celebrates -- extremely ingenious strategy + highly creative execution -- and you can impose yourself on the landscape of Cannes to generate buzz, chatter and media coverage to further those goals.' I talk to Barbara Lippert for MediaPost: https://lnkd.in/eBHPavim

💡 1/2 way through this incredible cMBA course with Cannes Lions International Festival of Creativity. Thoroughly enjoying becoming more educated and invigorated about how 'the work' is created and made to elevate brands and drive business performance through creativity. 💖 Learning how to judge creative with The LIONS cMBA Idea Toolbox | Creative evaluation tools has been truly amazing. My favorite approaches are FCB's 456 scale and AB InBev's Creative Spectrum. Judging previous work and 'acting' like a judge for LIONS categories is a part of our studies. Using these eval tools really helped me judge this week's creative work. New goal: BE a CannesLIONS judge 😎 . The live sessions weekly, with select chief creatives at agencies and brands, have shared so many terrific insights including "how to create brave and bold work". Nancy Crimi-Lamanna I will carry that phrase forward forever! Other highlights this week: "Think in Verbs, don't think in Nouns" for your brief's success, #love Ali Cheikhali and finally, what an excellent piece of advice sam southey to "Trust the fearless version of me!" 🤗 #canneslionscmba #cannelions #learnandgrow #creativity

If Golin's success at Cannes has whetted your appetite for how awards can help build the profile of the most outstanding work coming out of your agency, the good news is that you've got over a week to get your Creative Moment Award entries in. 😀 Good luck folks The link to the Creative Moment Awards site is in the comments

Next week Cannes Lions International Festival of Creativity I´ll have the Honor to be part of Young lions Marketers competition 2024, what an honor and important responsibility. Can´t wait for an exited week! @Melissa Chen Andrea Quaye @chris brown Shannon Womack 🔜 I'm sure we´ll do our best 🦁 Gabriel Suárez Ortega #BusinessManagement #LiderandoEquipos #FMCG #Commercial #Innovacion #PlaneacionEstrategica #changemanagement #SalesAndMarketing