FCB Global’s Post

🔺ACT Exhibition Vote Online Open The ACT annual Exhibition remains a highlight of the hall Cannes Lions International Festival of Creativity, featuring 103 campaigns from 76 agencies across 39 countries, representing 98 advertisers. These campaigns showcase the power of creative advertising in tackling critical social and environmental issues. Visitors are encouraged to vote for their favorite campaigns online from today to June 19th, and in person at the festival from June 17th to June 19th, 6pm. 👉 Vote for your favorite ads for good: https://actincannes.org/ 🚫 Please be respectful; any scams will be removed. ❗ Be aware that onsite voting will not be visible online. One vote, one decision. Your vote sends a message to the entire advertising industry. Make a responsible choice! Make your voice count!! Havas Germany VCCP STRIKE Circus Grey Publicis Conseil DDB Mexico FCB New York BLKJ HAVAS BETC TBWA\Worldwide DDB Mudra Group Anomaly VML Havas Group Jung von Matt Activista Fanfare Havas London X3M Ideas Havas Play 🇫🇷 Lonsdale Saatchi & Saatchi Altmann+Partners FCB Chicago Media.Monks McCann Worldgroup McCann Panama Agencia La Caseta •becoming Camisa 10 Ruf Lanz Werbeagentur AG BUZZMAN IPG Mediabrands Publicis Groupe WPP Ogilvy MullenLowe U.S. The Bold Group PHD Cossette #CannesLions #ActExhibition #ActToImpact #AdvertisingCommunityTogether #Advertising #Creativity  #GoodAds #Ads #PublicInterests #CSR #CommunicationIndustry #SustainableDevelopment #SDG17

Are we ever going to talk about the "pay to play" model of many of advertising events including Cannes Lions International Festival of Creativity. Cannes pays no one to speak. You pay them, and you pay them a lot. Talks around issues like diversity and equality are very seldom going to be held on the big stage. Neither are talks by creatives about creativity going to happen on the main stages of Cannes Lions International Festival of Creativity because of the "pay to play" model. We complain about the awards, while the attention of decision makers are being bought and sold without creatives playing a part. Cannes Lions International Festival of Creativity should not blow up their current model. I get the economics of it all. It's time for Cannes to bring the creatives in from the cold, let us sit around the fire. Expose c-suite folks to creatives. We don't bite. Not all of us.

"Perhaps often said, but creativity can’t live in the creative department. The best companies have it infused throughout, so it touches every department." Jordan Doucette, Dentsu Creative Canada's CCO and newly appointed President, speaks to LBBonline - Little Black Book about the complementary skill sets of creativity and business, and why she has a raging case of optimism for the future! 🔗 Read the full story here: https://lnkd.in/dEMBRYhE

VML’s Debbi Vandeven is the most-awarded CCO in the world in this year's World Creative Rankings. The Drum's Amy Houston managed to pin Debbi down to find out more about her creative career and what has kept the year's most-awarded creative chief at VML for over two decades. Read it here: https://lnkd.in/eb6rEspf Check out which companies made the World Creative Rankings here: https://lnkd.in/ectTDakt #advertising #creativity #mycreativecareer #worldcreativerankings

From Daan in Cannes on one of the main points of the State of Creativity Report from Cannes Lions Advisory. A happy agency-client relation is essential for success.

In 2024 we are ramping up our advocacy and policy programs to ensure ADG members' voices are heard in essential industry debates and decision-making, such as the looming issue of local content quotas for streaming services. The Australian government has committed to introducing a quota system by 1 July 2024. Figures from ACMA reveal that during 2021-22 the streaming services were significantly investing in Australian content, nearly double what a proposed 20% reinvestment obligation would mandate. However, recent reports indicate an 11% decrease ($47 million) by major streaming platforms in Australian drama at the end of 2023. This downturn, occurring before the introduction of local content obligations, is disappointing and highlights what is at stake. Join us in the #MakeitAustralian campaign. This is paramount for our industry, let's make sure we get it right - here's how screen professionals can make more of a difference: 1. contact your local MP or Senator (see the Australian Electoral Commission website). 2. emphasise the aspirations of the National Cultural Policy, Revive, for home-grown content across all platforms. 3. highlight the importance of intellectual property remaining in Australian hands. 4. advocate for regulations that ensure growth in investment for Australian screen stories, protection of intellectual property, and support for children's content and the independent screen sector. https://lnkd.in/guJ5-298

There are days when your team surprises in you - in the best way. Clearly, there are days when the opposite happens(!), but let’s stick with the positive. Things are rolling so fast at RNIB these days on the social change front, and across the board, it is hard to keep pace with the momentum being generated. Seeing final creative for the innovative, interactive, inspiring (keeping that alliteration going), Alt Alts campaign, created alongside MullenLowe UK was one of those days - giving me a late Friday afternoon lift in a hastily grabbed catch up. I believe in the importance of evidence based approaches, but I think instinct is such an underplayed aspect of brand, campaigning, communications and social change generally - I had a feeling that this was a campaign with a certain kind of alchemy and was glad to be proved right by the response. I am so proud of the team for the way in which this text-driven campaign - which presents descriptions of some of the most iconic moments in the world, such as The Beatles crossing Abbey Road, to show how alt text builds inclusion for blind and partially sighted people and is something we can all do - has taken off; now named in the top five campaigns globally in AdForum. Great to see we are sitting alongside the fabulous ‘Assume That I Campaign’ by Coordown, which challenges perceptions of people with Down Syndrome - which has behaviour change insights at its heart, as well as some ‘kick-ass’ creativity. We are on a bit of a journey with behaviour change ourselves and looking at how people can build more equitable communities for people with sight loss. Ads like this one can only lift up the whole sector and help everyone learn what drives change and action - especially in a rapidly evolving world. ❤️ The Alt Alts campaign builds on work we have carried out to engage big brands on social media, like Innocent and Uber Eats, in using alt text. Now we are urging MPs to join the debate, with Wes Streeting, Shadow Secretary of State for Health and Social Care among others hearing the rallying cry and championing alt text. This layering and amplifying of activity is also important to real social change. Off on holiday now - hoping to be further positively surprised when I get back. 🤞 Well done Martin Wingfield + Lorna Forbes. #Creativity #Advertising #Sightloss #SocialChange #BehaviourChange

💡A great reminder from Nadja Lossgott (joint CCO AMV BBDO) of the importance of originality of ideas and great craft when it comes to making truly stand out work. And that it isn’t easy but is certainly worth fighting for. Have you checked out this years D&AD award winners? — #advertising #maketing #creativity

Think Passive Think FCB

A few thoughts on the challenges for the creative talent market here in Oz and what we collectively (as an industry) should be doing about it. #creativetalent #education #setupforsuccess #training #mentorship