Avoid performative allyship this Pride Month 🏳️🌈🏳️⚧️
Here are some of our top tips to consider ahead of June👇
🔵 Consider your reasoning for incorporating rainbow-themed symbolism or imagery. If this is the only action you are taking, this is rainbow-washing.
➡️ Instead, aim to implement more meaningful action, such as donating profits to LGBTQIA+ charities, uplifting activists and grassroots organisations, and implementing more inclusive policies which support LGBTQIA+ colleagues all year round.
🔵 Reconsider popular slogans. Is the "love is love" statement still as relevant today?
➡️ Consider the wider issues that LGBTQIA+ people, particularly the trans+ community, are facing, and call for change in your messaging. If you have an LGBTQIA+ staff network, you could consult with them on how best to frame this.
🔵 Is your Pride Month intersectional? Remember, LGBTQIA+ is not a homogenous group, and the protests which led to the creation of Pride month were driven by Black trans+ people and people of colour.
➡️ Ensure to include a diverse range of voices in your events and marketing, and remember that not all LGBTQIA+ people's experiences are the same.
If you are going to hire speakers, ensure to pay them for their time, and be mindful of not demanding too much of them.
Take time to think about what action you'd like to take in advance; think a little deeper beyond aesthetics, and consider the wider context of what is going on today in terms of LGBTQIA+ rights.
#PerformativeAllyship #RainbowWashing #PrideMonth
Social Media Content Strategist @Zaidi Legal | Social Media Assistant @PRandCoffee | Social Media Management | Digital Marketing | Public Relations | Content Writing | Communications | Video Editing
4moWhat an amazing initiative! it's fantastic to see your commitment to supporting LGBTQIA+ rights globally.