Fadi Ghandour’s Post

At the end of last year we published our new thought piece on the rise of own brands and the role own label has to play in changing times. Have a read this friday and reach out if you have any questions. https://lnkd.in/diZxgs9x #brandidentity #branddesign #brandpotential #brandstrategy #ownbrand

One of the fastest ways to build equity in the marketplace as a new brand is focus on the sum of the parts. You see this with small unknown brands a lot. Drinks brands heroing the amazing ingredients. Cool but unknown backpack brands focusing on the well-known materials. Breaking an offer into easily understood parts helps the brand build equity.

Our favorite brands consistently deliver on their offering. I think of Chick-fil-A when I think of consistency. 6 lessons we can learn from observing Chick-fil-A:

In today's fast-paced consumer market, brands need to constantly adapt and evolve to stay relevant. Hollywood Branded's latest article takes a look at the recent transformations of 5 iconic brands who are paving the way with innovation and creativity. #BrandInnovation #StrategicEvolution #HollywoodBranded https://lnkd.in/g9kQxA53

Everyone knows McDonald's and Coke, right? Apparently not. So what do these people who are unaware of these iconic brands look like? Dive into our latest blog to find out! https://lnkd.in/eCKM-e5h #mrx #blog #insights #thesamplelandscape

The story of Coca and Pesi is more than just a tale of rivalry; it's a testament to the power of innovation, branding, and the human desire for choice. It’s a story that reminds us that competition can drive us to be better, and that sometimes, the journey is just as important as the destination. https://lnkd.in/eFi6R3Za https://lnkd.in/edY5UcXy #MarketingMagic#brandstorytelling#Ethiopia#housing#communitybuilding#branding

What matters the most? Ingredients or Brand Value? Change or Legacy? These questions come to mind when we think about the Coca-Cola rebranding in 1985. However, the answer to these questions is one: EMOTION! How the consumer connects to the brand makes a brand remembered. The story of Coca-Cola's attempt to rebrand in 1985 is a cautionary tale for businesses everywhere. Check out this post to know more about it. . . 👉 Follow @absolutei.in for more insights 👥 Tag someone who needs this 🔔 Turn on post notification 👩💻 Save to see later again . . #brandingtips #brandtaglines #brandfacts #brands #brandname #branding #brand #brandmodel #brandinspiration #brandmanager #brandbuilder #brandcoach #brandpromoter #brandedmirror #brandcontent #brandlove #brandlaunch

here's the right answer for these brands.

Thought leader Graham Staplehurst has summarized his 10 key takeaways on the key factors driving success for the world’s most valuable brands. Check them out by reading the below piece of insights!

very interesting article! 🐝 True BEE (Brand Equity Enhancement) through values across all touchpoints.