This week on Sustain Talks, I'm thrilled to welcome Elly Perets, the visionary CEO of ASTERRA. My insatiable curiosity led me to Elly, especially after discovering his remarkable skill set, including Earth Observation, Remote Sensing, Space Technology, Sustainability, and Water Resource Management.
Asterra's impact is nothing short of astounding, having saved over 368 billion gallons of water, 920,000 megawatt-hours of energy, and over 235,000 metric tons of carbon emissions. Elly takes us on a journey through Asterra's evolution since 2017, underscoring his profound influence on environmental sustainability.
Our conversation delves into Elly's background and the driving forces behind his relentless pursuit of leveraging technology to address real-world challenges. He shares the genesis of Asterra and their pioneering use of radar-equipped satellites to detect underground water leaks—an innovation with far-reaching implications for water conservation and broader sustainability goals.
Elly demystifies the science behind Asterra's groundbreaking technology, which offers a transformative opportunity for water utility companies, particularly in regions like the UK grappling with aging infrastructure and significant water loss.
We explore the pivotal role of Earth observation satellites in comprehending and mitigating environmental threats, with Elly stressing the urgency of harnessing technology to safeguard our planet's resources amid escalating climate crises.
Asterra's innovative approach to water conservation captivated me, and Elly's unwavering commitment to marrying technology with sustainability left me deeply inspired. Our dialogue concludes with a glimpse into Asterra's unwavering dedication to sustainability and its vision for a future where technology empowers individuals and organisations to champion environmental stewardship.
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