🌟 Still thinking about the knowledge gained and connections made at #PSEWeb - Canada's Higher Ed Marketing Conference in Olds, AB! 🌟 😊 The presentation on our work with Université de Saint-Boniface was a hit! Adrienne Smith and Nathalie Roche spoke about implementing the university’s values in a new digital environment. 💭 The discovery process was elaborate here, and the audience had lots of questions for Adrienne! 💭The multi-year project aims to better integrate the user experience of students, prospective applicants, and others, and to comply with accessibility standards. It was all-around a great occasion to connect both with Montreal friends and Albertan colleagues at the pleasant campus of Olds College of Agriculture & Technology. Joyce Peralta's session on transforming content strategy by maximizing the use of audience journey maps was full of deep insight! 📅 Let’s keep in touch and be sure to connect next year. #highereducation #digitalcommunications #digitalstrategy #PSEWeb2024
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How is the internet publishing industry addressing the issue of digital literacy and media education? Within the expansive realm of internet publishing, the focal point of digital literacy and media education is a pivotal concern that warrants our collective attention. As producers within this landscape, we are acutely aware of the necessity to empower our audience with the skills requisite for discerning consumption in the digital domain. Through a concerted effort, we are actively engaged in initiatives designed to impart essential knowledge and cultivate media literacy among our diverse audience base. Our collaborations with educational entities and community stakeholders serve as a testament to our commitment to broadening access to media education resources. In the ever-evolving landscape of digital media, we remain steadfast in our adaptability, continuously refining our strategies to meet the evolving needs of our audience. By fostering critical thinking and responsible digital citizenship, we endeavor to shape a future where informed decision-making prevails. Needless to say your ongoing support is integral as we collectively navigate the complexities of the digital age. What’s in your digital marketing? Share you thoughts below! #socialmedia #digitalmarketing #branding
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Helping professionals & stay at home parents create an extra income by setting up a side hustle. II Financial empowerment || Income generation || Goal achievement
Are you ready to boost your digital marketing skills or learn as a beginner and generate extra income? Look no further than UBC – your ultimate path to online success! 🌟 UBC offers detailed modules that cover everything from mastering social media to unlocking attraction marketing providing you with the essential tools to excel in the digital world. 💡 Ditch the trial-and-error approach and embrace tried-and-true strategies! PLUS, there's an added bonus: UBC includes Master Resell Rights (MRR), allowing you to resell the course as many times as you want and keep 100% of the profits! Sell once - get your investment back, imagine the possibilities after that. Curious to see what's inside? Click the link below for a free 30 page preview of the UBC course! https://lnkd.in/d27nhrW8 #financialfreedom #digitalmarketing #digitalproducts #workfromhome #sidehustle #digitalmarketingforbeginners #goalachievement #workfromanywhere #stayathomemoms #earnonline
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🎓 1. Remain competitive: With higher education moving online, competition is fierce. The only way to outshine your competitors is by shifting your focus to digital marketing. 💻 2. Increase visibility: Prospective students are looking for your institution online. In today's digital era, a lack of online visibility means a lack of student applications. 🌟 3. Differentiate your institution: Showcase your brand, values, and mission to attract new students. Utilize your target audience’s most-used channels for the best results. 🧑🎓4. Be flexible: Use online engagement strategies like virtual info sessions and campus tours to connect with potential students and encourage them to join your school. Learn more about how digital marketing can grow your admissions in 2024! 🔗 https://lnkd.in/eWxjeMGY #highereducation #highereducationmarketing #digitalmarketing #digitalmarketingtips #noetic #noeticmarketer #digtialmarketingstrategy
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📣 Sign-up for our report as soon as it is launched The results are now in from our latest piece of research to the PBSA and University sector 'The Global Perspective of Student Accommodation' and we are busy putting together our report to share with you. Working alongside our strategic partners Yugoand data partner University Living this report will look at the needs, demands and behaviours of international students. Giving the sector the answers they need to provide suitable accommodation for this ever-growing demographic. Our research will cover areas such as: 👉🏽Affordability 👉🏽Sustainability 👉🏽Wellbeing 👉🏽Community 👉🏽Accommodation Preferences ⭐ If you'd like to receive the report as soon as it is launched, please sign-up here: https://lnkd.in/dDw6Suri #InternationalResearch #StudentAccommodation #Universities #PBSA
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I'd like to invite you to look at my Master's Thesis about Digital Marketing for Higher Education in Regions with Internet Filtering to attract more students. #HigherEducation #DigitalMarketing #InternetFiltering #actionable
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With thousands of websites, how on earth are you supposed to keep a handle on content? 🌎 When we look at what a university's digital landscape looked like 15 years ago, a collegiate structure might have managed hundreds of websites – covering various departments, universities, and colleges 📖 Fast forward to 2023, and this is just getting more and more complex. What was a few hundred websites, has become a few thousand websites – all representing the same institution. This leads to a whole lot of: 💤 Stale content 👯♂️ Content duplication 🚨 Inconsistent information In an effort to filter through this mountain of online content, website users now head to the search bar to find what they need 🔎 But, how does a search bar know which duplicated content should take precedence? Confusing search results make a user's experience more difficult – and when they can't find what they need, they leave the site. It's as simple as that 🤷♀️ With such complex IT structures, this is just one of the digital communications challenges universities face. Will Noble – Sales Director at Squiz, catches up with an expert in the higher education industry, Barney Brown – Head of Digital Communications and Deputy Director at the University of Cambridge, to get his take on... ❓ What other challenges universities are facing ⭐️ Macro milestones 🏫 What the future holds for higher education https://lnkd.in/gN59Hbaz #HigherEducation #DigitalCommunications #DXP
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Volt recently hosted a compelling video case study featuring Kat Liendgens, CEO at Hannon Hill, and Mallory O'Brien, Manager of Content Strategy at Wilfrid Laurier University. Their discussion explored the transformative benefits of website personalization in higher education marketing. In our latest blog post, we summarize key insights from this case study, providing you with practical examples and actionable strategies to enhance student recruitment and engagement through personalized digital experiences. 𝐊𝐞𝐲 𝐇𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬: 🔑 The importance of tailoring web content to meet specific needs and preferences 🔑 Statistical data revealing consumer expectations for personalized experiences 🔑 Real-world impacts of personalization on student recruitment and engagement 🔑 Strategic responses to the demographic enrollment cliff 🔑 A detailed case study from Wilfrid Laurier University showcasing effective personalization strategies 𝐖𝐡𝐲 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐌𝐚𝐭𝐭𝐞𝐫𝐬: 💡 74% of consumers feel frustrated when web content doesn’t cater to their needs 💡 83% are willing to share personal information for a tailored experience Personalized calls to action can improve effectiveness by up to 200% 💡 97% of admissions reps agree personalized recruitment increases enrollment likelihood 𝐅𝐚𝐜𝐢𝐧𝐠 𝐭𝐡𝐞 𝐄𝐧𝐫𝐨𝐥𝐥𝐦𝐞𝐧𝐭 𝐂𝐥𝐢𝐟𝐟 Higher education institutions must adopt more inclusive and targeted recruitment strategies with the impending demographic enrollment cliff. Personalization helps attract and retain a diverse array of students, from international prospects to adult learners. 𝐂𝐚𝐬𝐞 𝐒𝐭𝐮𝐝𝐲: 𝐖𝐢𝐥𝐟𝐫𝐢𝐝 𝐋𝐚𝐮𝐫𝐢𝐞𝐫 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 Mallory O’Brien shares how WLU uses Clive, Hannon Hill’s web personalization tool, to enhance international recruitment while maintaining domestic engagement. Their personalized approach has led to significantly higher conversion rates and improved overall engagement. 📈 Read the Full Article by following the link in the comments below. 👇 Equip yourself with the knowledge to create impactful digital experiences that resonate with your prospective students. Learn from Wilfrid Laurier’s success and see how strategic website personalization can elevate your institution’s marketing efforts. #HigherEdMarketing #WebPersonalization #StudentEngagement #DigitalStrategy #HannonHill #WilfridLaurierUniversity #Clive #CascadeCMS
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Explore how #sitesearch supercharges education websites with seamless navigation, better discoverability and maximized user engagement: https://shorturl.at/xJVhT #edtech #digitalservices #advancedsearch #educationsector #publicsector #techforuniversities #higheredtech #aipoweredsearch
How Site Search Supercharges Higher Education Websites | Keyspider Site Search | Keyspider Enterprise Search: increase relevance
https://keyspider.io
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Embark on a journey of understanding as we delve into the intricacies of attracting and retaining qualified students. 💼✨ Our approach offers institutions a clear roadmap to success, equipped with the knowledge to ride the waves of enrollment growth. Partner with us today! 🤝 🌐 https://lnkd.in/gPmYT-dm #CollegeMarketingPros #collegemarketing #higheredmarketing #campusadvertising #studentfocused #socialmediamarketing #influencercampaigns #digitalstrategy #universitybranding #contentcreation #creativecampaigns #dataanalytics
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Hey, everyone! 🌟 As the founder of M.System agency, I'm passionate about innovation. This article explores how education is evolving in the digital age. Whether you're in the marketing world or simply curious, this read offers valuable insights. Let's embrace innovation together! 🚀📚 https://lnkd.in/dy_niyqT #Innovation #DigitalEducation
In today's swiftly evolving terrain, innovation isn't just a trendy term; it's an absolute imperative, and the realm of education is not immune to its sway. As the digital age persists in reshaping our lifestyles and professions, maintaining a competitive edge in the realm of online education necessitates a departure from conventional teaching approaches. In this article, we will plunge into the dynamic sphere of online education, examining the ever-shifting landscape, dissecting ten propitious innovations, and dispensing priceless guidance on formulating a triumphant e-learning marketing strategy. 💥 Learn more on our website: https://lnkd.in/dy_niyqT #OnlineEducation #digital #ELearning #MarketingStrategy #MobileLearning
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