Evolution’s Post

As games become more sophisticated, they present new opportunities for brands. Despite modest growth in in-game ad spending, gaming remains a goldmine for advertisers. With three-quarters of the global population playing video games in 2024, the wealth of first-party data, improved in-game analytics, and higher opt-in rates make gaming an attractive prospect. Platforms like Roblox and Ubisoft lead the way, but smaller developers are catching up, creating a virtuous cycle for brand advertisers. Explore the impact of rewarded ads and the emerging shoppable formats with Evolution #in-gameadvertising #mobilegaming #mobilegamers #attention #rewardedads #shoppableads

Global ad spend is on the rise! eMarketer's March 2024 forecast reveals that worldwide ad spend will grow by 9.0% this year, driven by a 12.2% YoY increase in digital ad spend. Digital now accounts for 70.0% of overall media ad spend worldwide. With nearly every country experiencing growth, we're on track to surpass the $1 trillion milestone next year. Stay ahead of the curve with Evolution—your partner in innovative and impactful digital advertising strategies. #adspend #digitaladspend #digitaladvertising

Exciting news for Evolution and SMC الوسائل ! Campaign Middle East

As the tournament heats up, EMEA sports fans are fully immersed in the action. From mobile gaming while watching matches to using sports apps before, during, and after games, the excitement is palpable. 📱 Gatherings with family and friends are a favorite way to enjoy the matches for 42% of fans, while others opt for neighborhood viewings, solo experiences, or cheering alongside colleagues. Whether it's from the comfort of home, a friend's house, the stadium, or a lively pub, the love for the beautiful game unites us all! #UEFAEuropeanFootballChampionship #soccer #football #sportsapps #mobilegames #gamingadvertising

Mobile games are not just for entertainment, its a dynamic space for innovative advertising, offering immersive and interactive experiences. Brands can now integrate seamlessly into gamers' worlds, creating memorable interactions that drive engagement and loyalty. The future of advertising is here, and it's mobile. Thank you GroupM MENA for including us in educating partners on this massive opportunity. 🌟📱 #MobileGaming #Advertising #BrandEngagement #Innovation

As the 2024 Summer Olympic Games approach, excitement is building among EMEA users. From smartphone streaming to multitasking during events, the ways we engage with the Olympics are evolving. Get ready to cheer on your favorite athletes and dive into the thrill of the games! 📱 #SummerOlympics #Olympics2024 #mobilegames #sportsmobilegames #gamingadvertising

In today's digital landscape, attention is the currency, and the gaming industry is thriving in this economy.  With over 3 billion global gamers, smart ads tailored to specific audiences and contexts are key. 📱💬 But remember, gamers trade their attention for your message, so make it count by understanding the platform and genre. Despite gamers spending 37% of their time on gaming, brands allocate less than 6% of their ad budget to this sector.  Compare this to the $60 billion spent on TV ads, capturing only 8% of audience time.  It's time to align ad spending with audience attention. Contact Evolution today to explore advertising opportunities within mobile gaming and to maximize your consumers’ attention! 📲🌟 #mobilegamingadvertising #gamingindustry #gameaudiences #knowyouraudience

Ozge Turan has joined Evolution to lead the sales efforts across multiple countries including Turkey and Greece. Her proven track record, strong relationships and tenacity will bring huge value to the team as we build our future success together #evolutionteam #newjoiner

With over 3 billion global gamers and a projected industry worth of $665.77 billion by 2030, gaming presents unparalleled advertising opportunities for brands. From the expansive community of engaged players to the surge in in-game advertising investments (81% increasing over the next year!), the appeal of gaming advertising is undeniable. Whether it's tapping into the mobile gaming takeover, where 51% of total gaming revenue lies, or exploring cross-industry collaborations that create diversified advertising avenues, the possibilities are endless. 💡✨ Don't miss out on this lucrative space! Contact us today to level up your advertising strategy and connect with the vast gaming audience. #gamingindustry #gamingadvertising #gamers #engagement #reach #in-gameadvertising #mobilegames