ACCESS THE POV: https://ow.ly/sm7F50Sq1z5 Pharma marketers, take note: it's time to adapt your SEO strategies for a new era of search. In this POV, our SEO team shares an analysis of the frequency, consistency and impact of AI Overviews, including a perspective from VP of SEO, Tylor Hermanson, about its influence on metrics like traffic and conversions, and considerations for pharma marketers.
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Access the POV: https://ow.ly/uALe50Sxbmg Discover the latest insights from #CannesLions2024 with our team! Mark Arnold, Ivan Blotta, John Kenny, PhD, Sarah Morgan, Susan Perlbachs, and Elizabeth Rooney highlight key trends — from the practicalities of creativity to cultural change and intelligent use of AI. Dive into our POV for an in-depth look at the ideas shaping the future of pharma marketing.
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Members of the EVERSANA INTOUCH Healthware team recently connected in Milan to welcome in a new shared workspace that team members will be using. Roberto Ascione, President, Health Innovation and Fulvio Fortini, head of the EVERSANA INTOUCH Affiliate, were among speakers to connect with team members.
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Read the Blog: https://ow.ly/kBUA50SuPoe Innovation is in our DNA, and our experts, Jeff MacFarland and Ben Gauthier are watching Apple's latest innovation, Apple Intelligence. Check out our blog to learn more including how it's expected to transform our interactions with Apple devices and impact brand engagement with patients and HCPs.
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Read the Article in PM360 Magazine: https://ow.ly/UHJ050Su9tS At EVERSANA INTOUCH, brand planning begins with a multi-day conference that combines the agency network's 25 years of marketing expertise with the extended set of EVERSANA's commercialization might – Data & Analytics, Consulting, Market Access, HEOR Research, Medical Affairs and more. This year, more than 100 clients attended, virtually and in person, to get equipped to meet their challenges more strategically in the year ahead. #pharmamarketing #brandplanning
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Read Now: https://lnkd.in/ejnZCEvB Dive into how AI is transforming marketing strategies in pharma in the Med Ad News' article featuring Sean Rapson from EVERSANA CONSULTING and John Kenny, PhD on leveraging generative AI in brand planning! #PharmaMarketing #GenerativeAI #BrandPlanning #EVERSANA
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Access the POV: https://ow.ly/v41450SsMYa Gain efficiency, extend your brand's reach and maintain compliance and consistency! EVERSANA INTOUCH’s content strategy and SEO experts, Carrie Bolin and Jesse Brown, dive into the benefits and practical steps for effective content repurposing for your brand.
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Check out how we honored the LGBTQIA+ community with vibrant and fun events throughout #PrideMonth in our latest #culture blog! https://lnkd.in/gwf-DRZQ We’re #proud all year long but #pride2024 was a wonderful chance to reflect, empower, and unite with our global team.
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Read More: https://lnkd.in/gWm8tdk6 Explore the innovations and insights from our FUEL Brand Planning conference! Our experts Faruk Capan, Angela Tenuta, John Kenny, PhD, and Boris Kushkuley, PhD share their perspectives on driving pharma marketing forward. #FUELBrandPlanning #PharmaMarketing #Innovation #EVERSANAINTOUCH
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Ending the week with a reason to celebrate! EVERSANA INTOUCH is a finalist in 8 categories at The Creative Floor Awards! We are incredibly grateful to our amazing team and dedicated clients for their passion and commitment to excellence in the industry. Stay tuned as we eagerly await the winners on 9/19! 🙌🌟 #CreativeExcellence
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It was great attending the Apple Developer Academy #FutureFair this week in Naples, Italy and connecting with future potential employees for EVERSANA INTOUCH across Europe! Lino Fioravante Mari Luca de Roberto Alessia Andrisani Ida Mallardo @Apple Developer Academy Apple Developer Academy @Unina Federico II
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