Everest Group’s Post

Based on Everest Group’s #CMO Survey 2024, this webinar will highlight the evolving CMO mindset around a plethora of themes, such as recent technological advances, evolving consumer preferences, and the increased desire for sustainable marketing practices. Join our experts to gain strategic insights into the top marketing priorities for 2024, the trends to bear in mind, and the 12-month likely trajectory for marketing. https://okt.to/yKB1pL We will dive into questions, including: ⚡What are the top challenges a CMO is looking to solve in 2024? ⚡How is the CMO’s outsourcing behavior changing? ⚡What is the CMO mindset around the incorporation of emerging technologies, such as generative AI, in marketing activities? ⚡How is sustainability changing the marketing conversation? ⚡Which emerging channels will see an increased demand in 2024?

Where do I want to spend my #marketing budget? What does the #sustainability conversation in marketing really look like? What is my gut instinct in the #GenAI conversation? Based on Everest Group’s #CMO Survey 2024, this webinar will highlight the evolving CMO mindset around a plethora of themes, such as recent technological advances, evolving consumer preferences, and the increased desire for sustainable marketing practices. Join our experts to gain strategic insights into the top marketing priorities for 2024, the trends to bear in mind, and the 12-month likely trajectory for marketing. Attendees will learn about advancing technology, such as generative AI, fluctuating consumer preferences, and the impact of macro trends on the marketing function. https://okt.to/NUq7Px

Where do I want to spend my #marketing budget? What does the #data conversation in marketing really look like? What is my gut instinct in the #GenAI conversation? Based on Everest Group’s #CMO Survey 2024, this webinar will highlight the evolving CMO mindset around a plethora of themes, such as recent technological advances, evolving consumer preferences, and the proliferation of new marketing channels. Join us to gain strategic insights into the top marketing priorities for 2024, the trends to bear in mind, and the 12-month likely trajectory for marketing. Attendees will understand the interplay between advancing technology, such as generative AI, fluctuating consumer preferences, and the impact of macro trends on the marketing function. https://okt.to/5Ajy1h

Where do I want to spend my #marketing budget? What does the #sustainability conversation in marketing really look like? What is my gut instinct in the #GenAI conversation? Based on Everest Group’s #CMO Survey 2024, this webinar will highlight the evolving CMO mindset around a plethora of themes, such as recent technological advances, evolving consumer preferences, and the increased desire for sustainable marketing practices. Join our experts to gain strategic insights into the top marketing priorities for 2024, the trends to bear in mind, and the 12-month likely trajectory for marketing. Attendees will learn about advancing technology, such as generative AI, fluctuating consumer preferences, and the impact of macro trends on the marketing function. https://okt.to/2GQqRH

Last week, I shared that you could power up your analysis, and unlock next-level insights to master your future. In the trend where data-driven insights are becoming the norm, an era where AI is driving and supporting innovation, you need a #strategicplan. Along with the #strategy, you need good data to #execute, effectively. Otherwise, the strategy is just a list of hallucinogens. Without strategic alignment, you lose your position to those who are more innovative and create value for their consumer market. You will also lose insights into future market trends that support long-term business goals. 👇🏾 Here's a high-level approach for #biotechinnovation and #consumerhealthcare companies who are data-driven.

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗶𝗽: 𝗨𝘁𝗶𝗹𝗶𝘇𝗲 𝗔𝗜 𝗳𝗼𝗿 𝗠𝗮𝗿𝗸𝗲𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 𝗮𝗻𝗱 𝗧𝗿𝗲𝗻𝗱𝘀 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝗼𝗻. AI tools can process vast amounts of data to spot emerging market trends before they become mainstream. This foresight helps in crafting forward-thinking marketing strategies. #MarketTrends #DataAnalytics #AIAdvantage

🚀 AI is revolutionizing PR, and smart businesses are taking notice! 📊 I've just released a new video breaking down the key insights from McKinsey's recent event on AI's impact in public relations. If you're running a business or managing communications, this is information you can't afford to miss. In just 10 minutes, you'll learn about: AI-powered content creation Real-time media monitoring Predictive crisis management Ethical considerations in AI use And more! Whether you're a small business owner, entrepreneur, or PR professional, understanding these AI trends is crucial for staying competitive in today's fast-paced business environment. 🎥 Watch the full video here: https://lnkd.in/dAapFtNa What's your take on AI in PR? Are you already using AI tools in your communication strategies? Let's discuss in the comments! #AIinPR #BusinessTech #McKinseyInsights #PublicRelations

Why Challenging Times? Business is tough, but there are a variety of factors driving that. McKinsey looks at some of the issues behind the financial challenges of the consumer goods business and highlights some of the headwinds- the megatrends of disruption that are making business tougher- not just for this category, but also for others. From a population slowdown to declines in wealth, China's growth decline, to consumer attention focused on digital, crop failures, etc... Somewhat predictably AI is highlighted as one potential solution forming the backbone of what McKinsey describes as a Marketing Revolution. "Many of these skills can now be accelerated by gen AI, for which we see four front-runner use cases: accessing proprietary insights, accelerating product and brand innovation, adapting creative content, and optimizing media campaigns and spend. Soon, we think new technologies will fuel every part of the marketing value chain. Imagine a network of AI-powered marketeers staying close to their consumers and making locally relevant choices." https://lnkd.in/e45dqevp

Still wondering how AI is affecting marketing and communications? I believe (and hope) every marketing director has taken more or less actions to benefit from AI in their day-to-day work. I was amongst the 21 North European communications and marketing executives who were asked by Netprofile to give insights to the topic. Juha Frey and his colleagues have written an excellent report and it's is out now: B2B Tech PR and Marketing in the Age of AI. Main themes are: 1. Rise of AI 2. Changing operational environment 3. Strategic horizons 4. Thought leadership supremacy My warmest recommendation for reading! #AI #marketing #communications #thoughtleadership https://lnkd.in/dHM6iCB6

Revolutionizing Business Growth... By Navigating the AI Transformation Is New Normal! In the latest episode of the Legacy Leaders Show with Shaz Aziz, the visionary Founder and CEO of Latest Business Offers, to unpack the transformative power of artificial intelligence (AI) in modern business practices. This discussion is a deep dive into how Latest Business Offers sets the standard for AI-driven business development. They disrupt traditional media management by creating SEO-optimized landing pages, automating engaging social media content, and producing dynamic video content for platforms like YouTube and TikTok. In addition, they explore AI's significance in enhancing digital marketing strategies, the role of automated content creation in scaling business operations, and the impact of AI on global networking and market expansion. Entrepreneurs and business leaders looking to leverage AI technology for business growth will find this episode packed with SEO-rich insights and strategies for embracing digital transformation to maintain a competitive edge in today's fast-paced market. Discover the path forward at https://lnkd.in/ghCf9paM as we discuss the future of business innovation in today's digital age: 💡AI In Business 💡 Digital Transformation 💡 SEO Optimization 💡 Social Media Automation 💡 Global Business Networking What are you excited about the most, Champions? Please share and comment 👇🏻👇🏻 #ai #innovation #business #transformation