Ethan Yaros’ Post

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Senior Sales Executive, Enterprise Solutions at Cvent | SaaS | Enterprise Strategic Meetings Management Consultant

Today, Cvent announced the acquisition of Jifflenow, a leading B2B 1:1/group appointments scheduling solution and iCapture, an award-winning lead capture solution. To my Enterprise clients that are getting back on the trade show floor post pandemic, here is why this matters to you: 1. Impact of trade shows: with the addition of Jifflenow’s technology, organizations leveraging Cvent are now provided an easy way to ensure executives and sales teams are maximizing their time on the trade show floor 2. Increased event leads: by eliminating fragmented, unreliable lead capture tools that have to be re-learned from show to show, organizations can boost lead volume with a standardized system that meets their unique lead capture needs 3. Better qualify and convert trade show leads: this powerful combination streamlines post-event follow-up and enables sales and marketing professionals to easily capture, qualify and convert their leads with greater speed, consistency and visibility

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