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Introducing EMBODY CONFIDENCE, Estrid's summer campaign-- With this campaign, we aim to ignite a global conversation on beauty and identity, confronting an industry that continues to censor real bodies and real issues, while empowering and inspiring our three million strong community of subscribers and brand fans to embody confidence themselves. In a society cluttered with filters and faux ideals, we fight against censorship to dismantle outdated beauty norms and celebrate the unedited, unapologetic essence of everybody. "As always we want to be bold and break new ground for the entire industry. After decades of monopoly, we are reshaping how an entire category looks and feels - there has never been a hair removal campaign with this creative expression. We also want our community to feel represented through the things we do. Empowering our community is our mission, and this campaign continues the celebration of that as our brand ethos." - Ben Eliass We collaborated with award-winning creative director Jamie Brunskill to bring this concept to life. It was photographed by Zoe Francesca Mannella, known for her unflinching and uncensored photography which celebrates the female form. The campaign features the hair artistry of internationally renowned hair artist Ali Pirzadeh, known for his ability to transform hair into sculptural works of art, and his arresting work for fashion brands including Alexander McQueen, Louis Vuitton and Acne Studios. In this campaign, Pirzadeh used the medium of hair to design elaborate motifs, with artistry at the core. We also worked with Brixton Klaws, a British nail artist passionate about reducing microplastics in the beauty industry. Her nail art incorporates predominantly vintage buttons and beads instead of plastic charms. #EmbodyConfidence #Razors

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Nico Morga Alden

Chief Brand Officer at Estrid | Ex- LVMH, Makeup by Mario, Estee Lauder

4mo

🖤🖤🖤

Great working with you all on this, TY;0)

Zaneta Mlcakova

Connecting women, SheGROWS Club | Marketing Assistant, Supercilium | Founder, Lovable Concept

4mo

Wow!

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