EssenceMediacom’s Post

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One of the things that we touched on in our interview yesterday was the thought that if Tesco only had just 1 Coca Cola bottle, they couldn’t run as a store…Obvious right? Once upon a time, there was only 1 Coca Cola bottle. How did 1 turn into the hundreds of billions now sold every year? Well…through factories, immense marketing strategies, innovative ideas, and most importantly, collaboration. It’s the same with music. You see, it’s all well and good putting days, weeks, months into producing & promoting that one track you just want to make “perfect” on your own, but having a team behind you sparks more creativity, input and ideas, leading to a more advanced piece of work and better promotion and results. Co-Founder of Apple, Steve Jobs once said “The people who are crazy enough to think they can change the world are the ones who do.” So as we approach the second half of the year, whatever it is you want to achieve, grab some mates, collaborate and generate innovative ideas. We all know the world could be a better place in these times, could you be the next person to change it for better? 🌍 Stream my Ujima interview with kyra abel on the link below 👇🏻

In the advertising world, sensitivity and cultural awareness are paramount. Unfortunately, some commercials have missed the mark, resulting in backlash and heavy criticism. We examined 5 Southeast Asian commercials that faced significant criticism for their racist content: 👉 BIG PHARMACY HEALTHCARE SDN BHD 👉 TUTOROO 👉 Watsons Malaysia 👉 E-Pay 👉 Mondelēz International (Cadbury Malaysia) Explore the lessons learned from these controversial ads and understand the importance of creating inclusive and respectful marketing content. Let’s strive for a more thoughtful and culturally aware approach in all our marketing efforts. #CulturalAwareness #InclusiveAdvertising #VideoMarketing #ClickInsights https://ow.ly/zwfR50SzJHv

Congratulations, Bing Chen.

::: Overall, the power of creative thinking in media communication lies in its ability to inspire, influence, and shape the way we think about the world around us. By harnessing the power of creative expression, the media can have a profound impact on society, culture, and individual perspectives. The @time TIME creative team deserves some accolades for leveraging creative thinking well enough to dissimulate information. How are you or your organisation leveraging creative thinking to communicate your brand stories? #GodwinAkpan #DisruptiveBrandConsultant #ThePowerOfCreativeThinkingInMediaCommunication #NewMedia #Time #Trump #Biden #Hearticle #mascotarthouse :::

Was asked about revenue diversification and balancing profit and audience needs at this year’s BroadcastAsia at ATxSG. Rather than sharing a best practice or claiming to have cracked the code, I acknowledged that this is not a straightforward matter. Every organisation is at a different stage of development and maturity, with different purposes, contexts, strategic imperatives, options, and choices to be made. Diversification is neither a given nor does it always come naturally. For many organisations, the Innovator’s Dilemma is very real. Mothership’s purpose is to deliver news, and we consider news to be a public good. Any profit motive ultimately has to serve this very purpose. Despite the many headwinds facing the media industry globally, we continue to believe a virtuous cycle is possible - one where putting our audiences first can be profitable, and where profits in turn drive continual reinvention and the provision of yet greater utility and value.

The difference in building a modern media company in developed versus emerging market in the last decade Lad Bible Group vs Augustus Media Founded: 2012 vs 2015 Employees: 500 vs 110 Markets: Uk & US vs MENA Revenue 2023: $85m vs $10m Profit: $7.6m vs $2.1m Brands: 12 vs 35 Offices: 6 vs 5 Reach: 1bn vs 1.2b

Foo's Gone Wild: The Influential Culture Shaper of Our Time Discover the undeniable influence of Foo's Gone Wild, the platform that is revolutionizing the culture. Find out how it saved lives and why it's considered the ultimate source of entertainment. #FoosGoneWild #InfluentialCulture #RevolutionizingEntertainment #PlatformPower #UltimateSource #LifeChangingExperience #EntertainmentRevolution #CultureShaper #InfluenceMatters #EntertainmentIndustry

Tune into the latest episode of #FiresideFriday with our Board Member, Gonzalo Del Fa, to learn more about who he is, his background and experience in the advertising industry, and his take on the meaning of the word, "multicultural." #MulticulturalMarketing #Diverse #Advertising

What do we really DO at Ozarks Public Broadcasting all year long? Here's our latest report to the community. Thanks to everyone for spending time with KSMU and Ozarks Public Television!