We love this from Lindsey Jordan, our UK Head of Creative Strategy! In our third edition of 'In the New Communications Economy', Lindsey explores why brands need to lean into the stranger side of life to stand out in the digital landscape. Lindsey then highlights the four golden rules for embracing your weird as a brand... Discover them on our website below. 👇 https://lnkd.in/eZG3xQkB #BreakthroughForBrands #NewCommunicationsEconomy
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Introducing Gray Wolf, a new breed of communications agency. 🐺 The strengths of a full-service agency with the agility of your favorite contractor. Earned media has never been more critical for brands. As a millennial-founded firm, Gray Wolf solves the industry’s biggest challenges to storytelling success through a new, more impactful model and a firm understanding of what it takes for brands to reach younger consumers. Let us #HearTheHowl through these actions: 1.) Like and comment a ‘🐺’ to this post! 2.) Check out our story below👇🏽 3.) Learn more by visiting 👉🏼 graywolfagency.com
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Last month, Clearly Conveyed Communications celebrated 12 years in business, and it's been fun to look back at our journey so far. Take a quick trip down memory lane with us as we look back at how we got here and look ahead to where we're going. Cheers to 12 years of connecting brands with their target audiences—and the future! 🥂 #CCCgetsMktg #entrepreneurialjourney #inboundmarketing #smallbusinessowners #contentmarketingstrategy
Clearly Conveyed Communications Turns 12: The Adventure Continues
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We are in Week 7 of our Creative Marketing Smarts Mini Series focused on the issues facing creative agencies today and how they need to evolve to stay relevant. This episode was a long anticipated one for me because we got to talk with Maeve Hagen, managing partner of Taylor, one of the best marketing communication agencies there is. We spent a lot of time together creating business building (and award winning) campaigns. But this conversation took us behind the curtain. We talked: ✅ The need for "integrated professionals" that know the breadth of the way people consume media. ✅ How Comms professionals are essential as part of an inter-agency team because of their willingness to embrace the future. Consider: many rising execs grew up in a digitally native environment. Which gives PR agencies a lot of street cred. ✅ How successful agencies entrench themselves with their clients through relationships and then in their business by thinking about the solution to the problem first, then the execution. ✅ How to build culture outside of your 4 walls. A big one: don't assume you know how people want to work. Ask them. Catch it all here: https://lnkd.in/gRGB5yvs ForthRight People #marketingsmarts #creativeagencies #PRagencies #communications #brandstrategy
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We understand the power of effective communications and recognize that each client has unique needs goals. With a team of seasoned professionals, we craft tailored strategies that align with our clients brand identity & objectives. #PublicRelations #Publicity #AMWPR #Publicist
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In this chaotic digital age, brands must 1) be exceptionally well-defined and 2) communicate with absolute clarity. Read more here: https://lnkd.in/gGHYVY8r #guardian #digitalmarketing #communications #socialmediamanagement
Why Being an Authentic Brand Matters — Guardian | A Strategic Communications Agency
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eady to witness the wildest ride in marketing, PR, and ad tech? Strap in for The Adotat Show, where we're not here to tiptoe around—oh no, we're diving headfirst into the glorious mess. Forget the sanitized corporate fluff, we're serving up the raw, the real, and the ridiculously entertaining. Get ready for unfiltered truths and side-splitting insights from the sharpest minds in the biz. Meet the Mavericks: Lana McGilvray: at Purpose Worldwide, with 23 years of PR and crisis comms wizardry. Lana's here to turn crisis nightmares into PR fairy tales while keeping a sharp eye on how today’s news cycles victimize stakeholders. William Daddi: The smooth operator at DBC Brand Communications . Bill's the Houdini of crisis management, making brand scandals disappear with a piña colada in hand. If your brand’s drowning, Bill’s the lifeguard who shows up without breaking a sweat. Julia Linehan: The headline-crafting sorceress from The Digital Voice™. Julia doesn’t just write headlines; she conjures them. She turns bland press releases into front-page sensations. She's got the media eating out of her hand, making even potato chips sound thrilling. David Kaplan: The content Spielberg at Brand Newsroom LLC. David takes snooze-worthy brand stories and turns them into blockbuster hits. He transforms dull into dazzling faster than you can say "viral." David’s your go-to for turning "who cares?" into "must read!" Don’t miss our Spotlight Discussion: Colossus SSP’s PR Fiasco. An analytics report accused Colossus SSP of playing fast and loose with user IDs. Our panel will dissect how Colossus could’ve turned this PR dumpster fire into a marshmallow roast. So, grab your popcorn and your front-row seat; this is where the magic truly happens. The Adotat Show is your VIP pass to the wildest ride in the industry. Tune in and watch as we dissect PR nightmares and ad tech drama with wit and wisdom. Don’t miss out! https://lnkd.in/gNQY3Wgr
Brand Crisis: from Fiction to Fact: PR Experts Warn Against Judging Too Fast
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This year is set to transform the communications landscape in more ways than one, across PR, content and social media. Comms teams are shifting into more strategic roles, and are expected to be more impactful, creative and effective with limited budgets. To help brands create maximum impact, we’ve put together a roadmap complete with actionable insights. Download our playbook for a thorough guide on how to build a successful integrated comms strategy. https://lnkd.in/gt6mXE4S
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Thanks Casey and Toby for the opportunity to share some thoughts with LBB (Little Black Book) as 2024 ramps up. It will be interesting to see where the year takes us but a good time to think about what's been and what's to come: 1) Consolidation in the media and tech landscape increases 2) More organisations bringing corporate and brand communications closer together 3) Greater focus on storytelling (and creativity) through talent, platform and publisher partnerships 4) Softening media investment putting earned creativity and storytelling at the centre of the conversation. (and yes...AI ✔️) Edelman #communications #communicationskills #creative #marketing #earnedmedia
LBB’s Casey Martin caught up with Edelman Australia’s CEO Tom Robinson and discussed the power of communications
5 Minutes with… Tom Robinson | LBBOnline
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"Unlock unparalleled media exposure with BrandHeadway, your go-to branding and marketing communications agency. 🚀 Our PR offer doesn't just publish stories; we own the narrative, projecting your brand across local and international media platforms. Elevate your presence and let's craft your success story together. 🌐✨ #BrandHeadway #PRPower #MediaExposure"
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The starting point for any communications strategy is agreeing your positioning for all your communications – a set of guiding principles by which all campaigns are created and rolled out. This applies to employee and consumer communications alike. There are 3 universal principles that are interlinked. When used together they ensure engagement with your audience: 1. Authentic 2. Transparent 3. Personal Download our guide for insight into how to create your positioning below> https://lnkd.in/dengwu3U
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