Ethan Dreilinger’s Post

In a recent Fast Company article (link in the comments), Frederick Stallings makes a compelling case for the importance of creative data in the age of AI. As machines become more adept at data analysis, it's essential for companies to prioritize creative data generated through human ingenuity. This not only enables us to measure the effectiveness of creativity but also fuels product innovation, enhances customer experiences, and improves marketing strategies. I've seen the power of creative data firsthand when my friend Alvaro Melendez showcased the capabilities of his AI startup CRANT in this field. By investing in analysis of creative data, Alvaro's company was able to unlock new growth opportunities for his clients and harness AI's potential. Since we now have the capability to draw new insights from creative data, similar to optimizing media data using AI, we can improve both efficiency AND effectiveness. How are you prioritizing creative data? What strategies have you found effective? Let's share our experiences and learn from each other as we navigate the exciting future of business. #CreativeData #AI #Innovation #BusinessStrategy #DataDrivenMarketing #UserExperience #ImmersiveExperiences #Collaboration #FutureOfBusiness

In the age of AI, human relations have become more critical, and brands that can generate trust and Brand Love will win. This presents big risks for brands that are still obsessed with transactional metrics. (Transaction should always be the result of a good relationship and not the other way around) On the bright side, it presents an unprecedented opportunity for Un-Predator Brands to lead the new era.

Ad Age recently dropped an article on how brands are tackling AI. The buzz about AI's potential to supercharge productivity and ROI has been a trending topic, but its integration into branding strategies comes with its own set of challenges. More insights👇 #ai #marketing #digitalmarketing #brandstrategy #socialmediamarketing

Forrester: 91% of US ad agencies are currently using, exploring generative AI. Though concerns linger, over half of agency decision-makers expect the tech will have a significant or very significant impact on key aspects of their agency’s ecosystem. #Forrester #AdAgencies #GenerativeAI #TechImpact #Marketing #AI #AgencyEcosystem #Innovation https://lnkd.in/d4WrrRHz

Brands are starting to restrict agency's use of AI according to @AdAge. What are your thoughts on using AI in your marketing? https://loom.ly/8njpo9M. #digitalmarketing #marketing #onlinemarketing

Thanks Marketing In Asia for the conversation and for giving me the opportunity to share my thoughts on the evolution of Generative AI and the opportunities it creates for us marketers.

Great blog post by Robert Wollner who somehow even manages to weave in an "Oregon Trail" reference as he highlights the necessity for differentiated AI solutions to help empower human creativity and decision making via first party creative data. Agencies (unsung hero's of a brand's success) are utilizing this technology to stand out in RFP's and are leveraging this data to drive better decisioning (both media and creative) and gain an even deeper understanding of the brands in their portfolios. There is no "magic bullet" when it comes to successful advertising, but by using this new creative data set, marketers have the opportunity make better informed decisions than ever before. #vidmob #creativedata

It's interesting to see how marketing agencies are currently setting the pace for using AI in the workplace. Like many firms, our team has been experimenting with new ways to streamline processes using new technology. For instance, the briefs we prepare for client projects have become nearly automated, and it only takes a few minutes to put them together with the help of AI. How has AI improved your workflow so far? https://lnkd.in/g5CBfXGn #Marketing #AI #MarTech

While everyone is talking about the future of AI, FIG's Frederick Stallings shares his perspective on why using creative data is the answer for successful storytelling in the AI era. #AI #StoryData #TSEclientwork    Read the full story here 👇: https://lnkd.in/eJ9fXe5a

No doubt AI will be a buzzword next at Cannes 🏖 Before we head to the French Riviera, Yahoo’s Tony Gemma takes a look at how advertisers can harness AI and transform creative development. From enhanced decision making to easy personalization and even streamlining production, AI can be a huge asset to marketers if used wisely. Read more on his best practices and how to make the most of AI in advertising in @AdExchanger here: https://lnkd.in/gDrbJZyK